Head of Paid Media

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Folkestone / £50000 - £70000 annum

INFO

Salary
SALARY:

£50000 - £70000

Location

LOCATION

Folkestone

Job Type
JOB TYPE

Permanent

Head of Paid Media

£50,000-£70,000 * Hybrid (Kent-based agency) * Full-time

A fast-growing digital agency is looking for a Head of Paid Media to lead a high-performing team and drive paid search & social strategy across a diverse client portfolio.

This role is ideal for an experienced paid media leader who enjoys combining hands-on delivery with team management, and who's confident owning performance, strategy and client communication.

The Role

This position is split roughly 50/50 between team leadership and campaign delivery.

You will:

  • Lead and develop a paid media team (senior, manager and execs).

  • Oversee strategy and performance across 40+ active accounts.

  • Own key KPIs and ensure campaigns deliver measurable commercial outcomes.

  • Work across paid search and paid social channels - Google Ads (must-have), Bing, Meta, TikTok, Instagram and more.

  • Get hands-on where needed with execution, optimisation and troubleshooting.

  • Partner with account management, data, content and digital PR teams to drive results.

  • Communicate technical insights, performance updates and recommendations to clients.

  • Make proactive commercial observations and contribute to wider growth initiatives.

Budgets vary significantly - from £5K per month to £1M+ - offering strong variety and strategic challenge.

About You

  • Strong technical background in paid search - Google Ads expertise is essential.

  • Experience across paid social platforms is highly beneficial.

  • Comfortable leading teams in a fast-paced agency environment.

  • Confident managing both enterprise-level and smaller campaigns.

  • Data-literate and able to interpret performance, measurement and conversions.

  • Able to balance strategic thinking with hands-on delivery.

Location & Working Style

  • Ideally 3 days per week in the Kent office (55 minutes from St Pancras).

  • For exceptional candidates, remote-first arrangements are possible with 1-2 office visits per month for key meetings.

Interview Process

2-3 stages:

  1. Introductory interview with the hiring lead.

  2. In-person or virtual interview with senior leadership, including a scenario-based task (e.g., "How is AI changing paid search?").

Find out more and apply via the link below.

CONTACT

Jordan Victor

Client Consultant

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