CRM Executive (Casino)

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London / £30000 - £35000 annum

INFO

Salary
SALARY:

£30000 - £35000

Location

LOCATION

London

Job Type
JOB TYPE

Permanent

CRM EXECUTIVE - CASINO
£30,000-35,000 + BONUS + BENEFITS
FULLY REMOTE

Please note this client unfortunately cannot sponsor at this time.

THE COMPANY

An established, growing online gaming business is investing heavily in CRM and player engagement. This is a great chance to join a high-performing team, working closely with product, brand and compliance to deliver personalised Casino experiences across multiple channels.

THE ROLE

As a CRM Executive focused on Casino, you will:

  • Own day-to-day Casino CRM activity across email, SMS, push and in-app
  • Build and refine customer segments based on behaviour and value
  • Set up, test and deploy HTML campaigns, ensuring accuracy and quality
  • Monitor player activity daily and serve relevant offers to drive retention and revenue
  • Track and report on KPIs such as engagement, CTR and conversion, recommending optimisations
  • Manage Casino promotions end-to-end, from briefing and setup to QA and post-campaign review
  • Contribute to A/B testing, experiment design and ongoing optimisation
  • Support automated, trigger-based journeys to improve personalisation
  • Update and upload content via the CMS when required
  • Work closely with internal stakeholders to ensure smooth execution of campaigns

YOUR SKILLS AND EXPERIENCE

To succeed in this role you will have:

  • At least 2 years' experience in CRM or marketing, ideally within online Casino or gaming
  • Hands-on experience with CRM platforms; exposure to Playtech IMS is a bonus
  • Strong analytical mindset and confidence working with campaign data and Excel
  • Excellent attention to detail, organisation and the ability to manage multiple campaigns at pace
  • A proactive, growth-focused attitude and willingness to learn
  • Fluent English communication skills and a collaborative approach
  • Degree in Marketing, Business or a related field is preferred

BENEFITS

The successful CRM Executive will receive a salary between £30,000 and £35,000 plus bonus and benefits. You'll join a fast-moving environment with plenty of ownership, the chance to shape Casino CRM strategy and clear opportunities to progress as the team grows.

HOW TO APPLY

Please register your interest by sending your CV to Dylan Butcher via the Apply link on this page.

CONTACT

Dylan Butcher

Managing Consultant

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