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Senior Manager, Marketing Analytics
Consumer Health | Digital Media | eCommerce
Hybrid | Washington DC-Baltimore Area | United States (U.S.)
$120,000 – $160,000 + Benefits

An innovative, top-tier eCommerce company is looking for an experienced Senior Manager, Marketing Analytics to successfully lead A/B testing, website analytics, and campaign performance analysis to meet business growth in the Washington DC-Baltimore area.

THE ROLE:

As Senior Manager, Marketing Analytics, you will be the Digital Marketing Analytics Lead for all A/B testing and web analytics on the company’s website & eCommerce partners to generate critical insights that enable senior leadership, thus driving digital optimization & business growth. You will be responsible for the following:

• Collecting, cleaning, and analyzing substantial website data using SQL and Google Analytics
• Designing & executing A/B tests and analyzing/interpreting results; performing website tracking
• Developing & conducting promotional analyses, forecasts, etc. using scripting tools such as Python and/or R
• Building dashboards using BI tools (i.e., Looker, Tableau); training, mentoring & coaching junior teammates

YOUR SKILLS:

• Progressive commercial digital/marketing/web analytics experience in media, eCommerce, tech, etc.
• Proficient in gathering, cleansing & analyzing website data in Google Analytics (i.e., GA360, GA4)
• Familiar w/ digital data platforms & tools (i.e., Adobe Analytics, Google Tag Manager, Salesforce)
• Strong proficiency in core advanced analytics data mining & scripting tools such as Python, R, and SQL
• Proficient in building customized dashboards using BI tools (i.e., Looker, Power BI, Qlik, Tableau)
• Proven commercial experience designing, executing, and analyzing statistical tests (i.e., A/B)
• Strong knowledge of media channels & concepts (i.e., Display, Paid Search, SEM, SEO, Social)
• Proven commercial experience extracting insights from web data (i.e., clickstream, website traffic)
• Well-versed in advanced analytics techniques (i.e., LTV, trend analysis, user journey analysis)
• Comfortable working cross-functionally w/ technical & non-technical teams; presenting to leaders
• Strong verbal/written communication, negotiation, and presentation skills across the business
• Bachelor’s degree in Business, Computer Science, Economics, Engineering, Mathematics, Physics, Psychology, or related field; M.B.A. or M.S. preferred

BENEFITS:

As Senior Manager, Marketing Analytics, you can make up to a $160,000 base salary (depending on experience).

HOW TO APPLY:

Please register your interest by submitting your resume to George Little via the apply link on this page.

KEYWORDS:

Forecasting, Promotional Analysis, Loyalty Analytics, Sales Forecast, Web Analytics, Digital Analytics, Website Analysis, Site Testing, A/B Test, Experimentation, Google Analytics, GA 360, GA4, Google Tag Manager (GTM), Adobe Analytics, Adobe Target, Adobe Dynamic Tag Manager (DTM), BigQuery, Google Data Studio, User Experience (UX), Site Experience, Heatmap, Customer Analytics, eCommerce, Digital Optimization, Salesforce, User Research, Media Optimization, Web Optimization, Cookies, Media Pixel, Media Analytics, Media Mix Model (MMM), Multi-Touch Attribution (MTA), Hybrid, Customer Lifetime Value (LTV), Customer Journey, Tableau, Looker, Power BI, Python, R, SQL, Digital Transformation, Marketing Automation, Personalization, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Paid Search, Programmatic, Clickstream, Website Tag, Web Traffic, Website Tracking, Advanced Analytics, Site Analytics, Consumer Health, Multivariate Test, Hypothesis Test, Washington DC, Virginia (VA), Baltimore, Maryland (MD)

Marketing Analytics Manager

eCommerce

Hybrid – Washington D.C.

$130,000-160,000 + Bonus

THE COMPANY

A mainstay in the eCommerce space is looking for a Manager of Marketing Analytics to use campaign performance data to drive business insights across a multitude of brands.

THE ROLE

As a Manager of Marketing Analytics, you will be responsible for:

• Generating insights from a multitude of large datasets to assist in business decisions
• Performance tests such as A/B testing on digital platforms/campaigns
• Tracking and understanding customer’s digital experience
• Collaborating with leadership throughout the business to report findings

YOUR SKILLS AND EXPERIENCE

• Ample experience in the digital analytics realm working with multiple large datasets
• Familiarity with tools such as Excel, Google Analytics, Tableau, Power BI & SQL preferred
• Comfortability mentoring junior analysts and presenting to senior leadership
• Bachelor’s degree in business, marketing, advertising, or related field preferred

THE BENEFITS

As a Manager of Marketing Analytics, you can earn up to $160,000 in basic, bonus & industry-leading benefits.

HOW TO APPLY

Please register your interest by sending your resume to Rachel Davner via the apply link.

KEYWORDS

Digital Analytics, Data Analytics, SQL, Google Analytics, Tableau, Looker, Domo, Management, Campaign Analysis, Web Analytics, Marketing Analytics, A/B Testing, A/B Test

146213/CH

Senior Digital Performance Analyst

Up to £65,000

Central London – Hybrid Working!

A leader in the FS&I industry have been consistently expanding across their Data & Analytics space and are now recruiting into their Marketing and Customer Analytics team for a Senior Digital Performance Analyst to monitor their Website and Digital Marketing Campaign performance.

Company

The mission statement of the brand is focussed around providing the best possible service for their customers within the Near-Prime Credit space. They also offer Credit Cards, and Loans to businesses and individuals with higher flexibility than major Banks.

Role

Sitting within the wider Marketing Team, the main premise of the role is to provide key Business Insight and Analysis across the Digital Real Estate to the wider business, so it can be used to drive the Data lead business decisions. You would be sitting alongside both an Implementation and a CRO Specialist for support, with your main focus across Reporting and Insight

Skills Needed

• Google Analytics
• Google Tag Manager
• SQL
• Adobe Platform Experience is also relevant, however, Google would be preferred

Salary and Benefits

The successful candidate will get £50,000 – £60,000. Flexible working is also an option.

How to Apply

Please register your interest by sending your CV to Corey Haigney via the apply link on this page.

KEY TERMS

IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser, Tag Manager, Tag-manager, Tagging, Tag Management, Set Up Tags, Manage Tags, Manage Tagging, Managing Tags, Managing Tagging, Setting Up Tags, Analytics Tracking, Implement Tags, Implement Tagging, Tagging Implementation, Tag Implementation, Tracking Implementation, Analytics Implementation

Senior Analyst, FP&A

San Francisco, CA – Remote, must be local to SF Bay Area

100,000-120,000

Join this leading Life Science Company as their Senior Analyst, FP&A! In this role, you will work closely with cross-functional business leaders to prepare budgets, forecasts, monthly financial analysis and reporting, and provide ad hoc analysis to support key business decisions.

ROLE OVERVIEW

• Prepare budgets, forecasts, monthly financial analysis and reporting, and provide ad hoc analysis for decision-making support.
• Monthly/Quarterly Financial Reporting
• Research and respond to global reporting inquiries
• Build strong relationships with Finance and non-Finance business partners

SKILLS AND EXPERIENCE

• Bachelor’s degree in accounting, finance, or a related field
• 2-3 years plus experience in a relevant role
• Stong skills in Excel
• Experience with accounting tools such as SAP or Oracle
• Big 4 Accounting experience strongly preferred
• Experience with PowerBI or another visualization tool is strongly preferred

INSIGHT ANALYST

UP TO £40,000

LONDON (HYBRID)

THE COMPANY

I have partnered with a boutique consultancy to support the build of their data function. As an Insight Analyst, you will work on a multitude of Digital and CRM-based projects to assist clients in their marketing effectiveness.

THE ROLE

The successful Insight Analyst responsibilities will include:

• The work will be digital insights driven
• You will be client facing, working with international businesses e.g. in the USA
• Complete digital analysis for client e.g. looking at their marketing effectiveness or the link between TV advertising and brand awareness
• Work closely with senior leaders to consult on strategies moving forward

YOUR SKILLS AND EXPERIENCE

The successful Insight Analyst will have the following skills and experience:

• Digital insights experience
• Consulting experience
• Ability to communicate effectively with clients
• Experienced in SQL, Python or R

THE BENEFITS

The successful Insight Analyst will receive a salary of up to £40,000, plus an array of additional benefits.

HOW TO APPLY:

Please register your interest by sending your CV to Harry Mincer via the apply link below.

Digital Analyst

London

Up to £50,000

This is an exciting opportunity to join a multinational insurance company as a Digital Analytics Consultant

THE COMPANY

This is a leading company within the insurance industry, operating in over 50 different countries. This role will involve working with the different business units across the company to improve the customer’s digital journey and enhance the digital analytics infrastructure. If you have experience in digital analytics, and the technical skills required, then you could be a great fit for this role.

THE ROLE

• Implementing and monitoring the tag management
• Looking at the reporting performance KPIs across all transactional touch-points
• Establishing engaging performance dashboards to aid decision making
• Develop and optimise marketing tracking models to measure activity
• Ensure data integrity and identify improvement opportunities

YOUR SKILLS AND EXPERIENCE

• Experienced in digital analytics
• Strong SQL, Excel, PowerBI experience
• Experienced in Google Tag Manager and Google Analytics
• Evidence of developing performance models

BENEFITS

Up to £50,000

A flexible hybrid working structure

Opportunity to grow and develop your career

Team Lead Marketing Tech (m/f/d)

Location: NRW, Germany

Salary: EUR 85.000-95.000

THE COMPANY

This company is a leading premium beauty group that is a fast-growing e-commerce business. As Team Lead Marketing Tech, you will be leading the MarTech team while communicating directly to the stakeholders.

THE ROLE

In specific, you can expect to be involved in the following:

• Disciplinary and technical leadership of the MarTech team
• Support and further development of the international marketing technologies landscape
• Consult and support the stakeholders on performance marketing and digital analytics
• Presentation and management of Marketing Technologies projects
• Content support of the Marketing Technologies tools
• Conducting workshops on the use of these Marketing Technologies tools

YOUR SKILLS AND EXPERIENCE

• Successfully completed studies in performance marketing or marketing management
• Previous professional leadership experience is required
• Expert knowledge of web technologies, AdTech and tag management
• Deep understanding of Marketing Technologies such as DMP, DSP, CDP, analytics tools and A/B testing tools
• Strong understanding of current tracking and privacy challenges
• Fluency in German and English is required
• An eye for detail, and a structured and flexible approach to working
• Fluency in both English and German, and strong communication skills

THE BENEFITS

• The choice between a MacOS, Linux or Windows laptop
• Flat hierarchy and a modern work culture
• Flexible working hours (hybrid)
• 30 days vacation
• Employee discount opportunities
• Membership passes for certain sports programs

Keywords: performance marketing, digital analytics, marketing technologies, stakeholder management, german

HOW TO APPLY

Please register your interest by sending your CV to Alia Taifi via the Apply link on this page.