Episode 18: Beyond the Numbers: Humanising Your Customer Data

In this episode of The Data & AI Podcast, Lloyd Dunstall, Principal Recruitment Consultant at Harnham, is joined by Abi Hough, a seasoned consultant specialising in optimisation and user experience.

Abi shares insights from her 20+ years in the industry, discussing why relying solely on data can lead to poor decisions and how combining analytics with a deep understanding of user behaviour can drive better outcomes.

They cover:

• The risks of data-only decision-making
• How to blend data with user research
• Real-world examples where human insight improved business performance
• The importance of storytelling in data analysis

If you want to learn how to improve customer experience, retention, and revenue by looking beyond the numbers, this episode is for you.