Senior Marketing Data Analyst

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Concord / $130 - $150 annum

INFO

Salary

SALARY:

$130 - $150

Location

LOCATION

Concord

Job Type
JOB TYPE

Permanent



Senior Marketing Analyst

Drive Growth Through Data, Insights & Innovation

Are you a data-driven marketing professional who thrives on turning complex information into actionable business strategies? We are seeking a Senior Marketing Analyst to play a key role in shaping marketing performance, member/customer growth, and strategic decision-making through advanced analytics, predictive modeling, and compelling data storytelling.

In this high-impact position, you will partner with marketing and business leaders to uncover opportunities, optimize campaigns, improve member/customer engagement, and deliver insights that drive measurable results. This is an excellent opportunity for an analytical thinker who enjoys building solutions, influencing strategy, and taking ownership of business outcomes.

What You'll Do

  • Develop and optimize complex SQL queries, stored procedures, views, and functions using T-SQL.
  • Gather requirements, build prototypes, conduct testing, and deliver insights through Power BI dashboards and executive presentations.
  • Perform quantitative analysis, data mining, and predictive modeling to support marketing initiatives and growth objectives.
  • Create forecasting models for budgeting, growth projections, and campaign performance.
  • Build analytical models focused on churn analysis, customer lifetime value, and return on advertising spend (ROAS).
  • Design and maintain dashboards, reports, and KPI tracking tools.
  • Analyze digital performance, including website behavior, conversion funnels, and online engagement metrics.
  • Lead research initiatives to identify trends, opportunities, risks, and optimization strategies.
  • Ensure data accuracy and integrity through ongoing quality validation processes.
  • Present findings to both technical and non-technical audiences, translating data into business recommendations.
  • Automate reporting processes and improve operational efficiency through innovative solutions.
  • Collaborate cross-functionally with stakeholders to support strategic business goals.

What We're Looking For

  • Strong analytical, problem-solving, and critical-thinking skills.
  • Ability to manage multiple priorities in a fast-paced, evolving environment.
  • Excellent verbal and written communication skills.
  • Self-motivated, proactive, and accountable with a strong attention to detail.
  • Experience presenting complex insights to executive and business audiences.
  • A passion for innovation, continuous improvement, and using data to influence decisions.

Required Qualifications

  • Bachelor's degree in Data Science, Computer Science, Information Systems, Statistics, Mathematics, Economics, Finance, Accounting, or a related discipline.
  • 5+ years of experience in an analytical role, preferably within marketing, business analytics, or financial services.
  • Advanced SQL programming experience (T-SQL preferred).
  • Strong experience applying statistical and mathematical techniques to data analysis and modeling.
  • At least 2 years of recent Power BI experience.
  • Experience working in agile, fast-paced environments.
  • Experience with cloud technologies (Azure preferred).
  • Knowledge of Google Analytics and/or Adobe Analytics.
  • Proficiency with Microsoft Office Suite.

Preferred Qualifications

  • Experience measuring and optimizing marketing campaign performance.
  • Background in banking, credit unions, or financial services.
  • Experience with customer segmentation, acquisition, retention, and lifecycle analytics.

Work Authorization: Candidates must be currently authorized to work in the United States. This position is not eligible for visa sponsorship now or in the future.














CONTACT

Jayme (Oshaben) Steinhilber

Associate Vice President

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