Senior Digital Manager

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Bicester / £55000 - £70000 annum

INFO

Salary
SALARY:

£55000 - £70000

Location

LOCATION

Bicester

Job Type
JOB TYPE

Permanent

Senior Digital Manager

Retail Brand - Oxfordshire (Hybrid, 4 days onsite)
Salary: Up to £70,000 + benefits

A leading retail brand is seeking a Senior Digital Manager to lead the strategy, performance, and optimisation of its website and mobile app, enhancing the digital journey for customers.

Key Responsibilities

Strategy & Planning

  • Lead the digital user experience (web & app), prioritising improvements using data insights and best practice.

  • Define and oversee the SEO strategy, working with external agencies.

  • Set annual KPIs for web, app, and SEO performance.

Execution & Delivery

  • Oversee frontend development and design, managing timelines, budgets, and agency partners.

  • Coordinate website/app development sprints with IT and agency teams.

  • Provide post-launch support to ensure high-quality delivery of new features.

Stakeholder & Agency Management

  • Act as the central point of contact for regional teams, sharing updates and best practice.

  • Manage relationships with external agencies supporting SEO and development.

  • Collaborate with marketing, content, and design teams to maintain consistent digital standards.

Measurement & Optimisation

  • Monitor platform performance using analytics and customer insights.

  • Conduct regular content and UX audits to drive continuous improvement.

  • Use data to optimise user journeys and engagement.

About You

Must Have:

  • CMS experience (e.g., Contentful, Umbraco).

  • Experience with online editorial content and copy.

  • Proven experience managing external agencies.

  • Background in luxury, retail, lifestyle, or hospitality with physical locations.

  • Understanding of user experience and analytics tools (Adobe Analytics, Hotjar, etc.).

Nice to Have:

  • Experience overseeing web, app, and SEO strategies (agency-managed).

  • Performance-focused mindset with knowledge of ROI, reach, and consumer behaviour.

  • Strong communication and stakeholder management skills.

  • Analytical, organised, and proactive; familiarity with Agile/Scrum.

  • Proficient in Excel and PowerPoint.

Interview Process

  • Initial Talent Screen

  • Interview with Head of Channel Marketing

  • Meeting with Marketing Team

  • Final interview with People Team

Drive the digital experience for a leading luxury brand and help shape the future of its online and mobile platforms.

Find out more and apply via the link below

CONTACT

Jordan Victor

Client Consultant

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