CRM & Retention Manager

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London / £45000 - £55000 annum

INFO

Salary
SALARY:

£45000 - £55000

Location

LOCATION

London

Job Type
JOB TYPE

Permanent

CRM & Retention Manager - D2C Subscriptions

£55,000 | Hybrid (3 days in office - London)
Klaviyo | Lifecycle Strategy | High-Growth Brand

Looking to step into a strategic CRM role at a genuinely high-growth D2C brand? This is a chance to own retention comms and customer journey strategy at a business with real momentum and massive plans.

THE COMPANY
This is a direct-to-consumer health brand challenging taboos and scaling fast. Backed by Dragons' Den exposure, strong revenues, and product expansion, they're gearing up for an exciting few quarters - and retention will be key to that journey.

THE ROLE
You'll be the go-to for CRM - managing campaigns, owning flows, and working cross-functionally to make sure the right customers get the right message, at the right time.

Expect to:

  • Build and optimise Klaviyo flows and logic

  • Lead lifecycle campaigns and test strategies across the funnel

  • Own performance, segmentation, and delivery

  • Brief and collaborate with creatives, product, growth, and data teams

  • Plug straight into Black Friday prep and retention-focused projects

  • Help shape retention thinking across the whole customer lifecycle

YOUR SKILLS

  • 3-5 years' experience in CRM, ideally in a D2C or eCommerce environment

  • Klaviyo experience a must - from setup to segmentation

  • Confident working cross-functionally

  • Canva/Figma skills a bonus (but not a blocker)

  • Proactive, hands-on and performance-focused

  • You're happy working in a start-up and want to own and optimise

WHY APPLY?

  • High-growth business with expanding product line

  • Direct line into the Head of Growth

  • Work closely with a founder who's driving real change in the space

  • Strong internal progression - potential to move into a broader growth role

  • Fast, commercial, start-up culture with serious ambition

  • Be in before Black Friday, and own the comms strategy for it

INTERVIEW PROCESS

  • Initial chat with hiring lead

  • In-person task

  • Potential founder chat

  • Offers expected quickly


Interested?
We've got the inside track - apply now or drop me a message to find out more.

CONTACT

Jordan Victor

Client Consultant

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