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Remember the bicycles piled in the yard that showed where your friends were? What about the jingle of coins in your pocket as you headed to the arcade? Stranger Things may have recalled these distant memories, but what if you could still see bicycles piled against your neighbors’ door or listen to the jingle of coins as you played with your friends? This is Augmented Reality and its aim now is to get you off the couch, exercising, playing, and enjoying camaraderie. Ready, Player One? Five Trends to Watch As we navigate the next stage of our virtual and augmented realities, there are a few trends to watch. AR, VR, and AI Will “See” Objects - Augmented Reality (AR), combined with Artificial Intelligence (AI) and Computer Vision, will help computers “see” and label what’s being seen. Machine Learning will ramp up to offer increasingly correct identification of objects whether it’s the dinosaur exhibit at the natural history museum or connects the dots for stargazing in a planetarium.VR Gets More “Real” for the Mainstream – In other words, developers are able to offer more immersive experiences. New developments in hardware technology, such as eyeball tracking and field-of-view help power the idea users can interact and explore less like a video game and more like real-life.AR Can Help Keep Your Eyes on the Road – Remember KIT? The car who talked, could self-diagnose, and navigated with barely a hand on the wheel? It’s not so far-fetched now as it once seemed as vehicle manufacturers increasingly opt for voice assistants and some begin to offer graphics’ overlay of footage around the car. Others go a step farther, projecting data onto the car windshield, assisting with navigation, lane identification, and potential hazards along the way.AR-Based Entertainment Branches Out – No more piled high pizza boxes, sitting in the dark of your parent’s basement. AR today is about getting moving; physical activity and balancing tech life with real life. Toys and Gaming companies are on the bandwagon to get families moving. Location-based gaming has grown by leaps and bounds as has interactive projection-based technology. Some applications can transform your immediate environment into an immersive gaming experience while others can transform playgrounds which, when unlocked by parents, can offer choose-your-own adventure types of projects to complete. Enter whole being of mind, body, spirit. And we’ve barely scratched the surface.Worldbuilding, Personalized Character Building, and Augmented Board Games – Each of these are about bridging the gap between the physical and digital world and is most changed when it comes to board games. As exciting as these trends are, it’s not all fun and games when it comes to the next advances of AR. This technology is also being used to help discover early onset of Alzheimer’s and most recently has found its way into the operating room. Or at least, it will be soon as companies look to bring the AR and VR technologies into the OR. Training and Teaching with AR AR & VR technologies are being used for teaching and training in just about every industry it seems. From Walmart to the Military, business is seeing the benefits of allowing individuals to practice their roles without the associated real-world risks. But when it comes to the healthcare industry, this is where AR begins to really shine. What if we could predict not only detect early onset dementia, but catch the onset of mental illness as well? One company, recently cleared by the FDA, is working toward just that, with the specific goal of predicting Alzheimer’s early. With an estimated cost of around $290 billion which could rise to over $1 Trillion by 2050, their claims of 94% accuracy in detection 6 to 10 years early is good news for families. Memories are how we share our stories and no family wants to miss theirs. Could technology as disparate as it once made us be bringing us closer together? With these latest, that just may be the case. So, whether you want to let out your inner child, practice a new skill without real-world ramifications, or simply know your memories will be with you for a lifetime, AR offers something for everyone. Every industry. Every business. It has infused our world and is breathing life back into our lives. Want to be the wizard behind the curtain, the Data Analyst to know what’s next, or the Data Engineer who builds the next great technological advance in the AR spectrum of services and capabilities? We may have a role for you. Check out our current vacancies or contact one of our recruitment consultants to learn more. For our West Coast Team, call (415) 614 - 4999 or send an email to sanfraninfo@harnham.com. For our Mid-West and East Coast Teams, call (212) 796 - 6070 or send an email to newyorkinfo@harnham.com.
by Mairead Holt
08. August 2019
Chicago’s financial troubles have plagued the city since the financial crisis of 2008. Yet, it remains competitive on the financial stage and continues to draw well-known financial institutions to it. The city itself is a nice balance between New York hustle and mid-western hospitality. Imagine you’re a customer at a Chicago bank. Everyone knows your name, your spouse and your children. They ask how your family is doing and open a conversation setting you at ease. You feel comfortable, answer their questions, and from the data you give them, they offer you a product or service perfect for your needs. To them, you’re not numbers on a computer. You’re a person. Now what if that same banker could gather computer data and still make you feel like a person? Know Your CustomerCustomers used to insight gathering from marketing and advertising are finding the financial services industry is evolving as well. Every company, no matter the industry, knows the key to better customer service is to “know your customer”. The more a company knows about their customer; their needs, desires, and means to that end can help financial services companies not only identify products and services, but also ensure a repeat customer who just might spread the word. Word-of-mouth advertising is worth its weight in gold if the information learned can be used to improve the customer experience.Shifts in the financial services industry due to advances in technology, the rising cost of doing business, and stringent regulatory requirements all add to the core of customer relationship management (CRM). The challenge is not only in identifying customers, but identifying the “right” customer. Like any brand, financial services want their brand to be where customers turn for guidance, feel safe using their product or service, and recommend to their friends and family.Understanding Your Customer InsightsStruggling to balance between business processes and customer focus, the disconnect remains. From inconsistent data to siloed experiential and institutional knowledge, financial services institutions must find the disconnection in customer analytical insight. Financial services institutions must learn to track behaviors across all channels consistently. Capturing customer interactions in real-time, consistently, and across all channels, institutions may find these interactions can be more quickly understood and leveraged across the enterprise. Translating timely insight into actions can supercharge an institution’s knowledge base of pricing, risk, marketing and product development. The Final Mile in Customer AnalyticsIn today’s technology advanced world, customer information and real-time data can help a business gauge a number of driving forces behind buying habits – whether it’s a pair of shoes, movie tickets, a house, or investment in a stock portfolio. The customer has been redefined offering a balance between knowing your customer as a person and predicting their next action based on gathered data. This balance can help drive product relationship, potential profitability, risk assessment, and garner proactive targeting by not only knowing your customer, but understanding their data.Earnestly turning its attention to a complete understanding of the customer and their value to the organization, the financial services industry can truly capitalize on its customer relationships. This robust understanding of their customer can alleviate risk, grow profitability, and see the institution more fully equipped to deliver outstanding service.We have an opportunity in the mid-West for an experienced Senior Marketing Analyst to join one of the leading finance providers in the US. Take a look at our current vacancies or contact us to find out more.For the East Coast and Mid-West teams please call 212-796-6070, or email newyorkinfo@harnham.com.For the West Coast team call 415-614-4999 or email sanfraninfo@harnham.com.
17. October 2017
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