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Cincinnati, Ohio
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You’ve dotted all the ‘Is’, crossed all the ‘Ts’. You’ve ensured your business priorities were aligned with your mission and objectives. But, how can you know if you’re on the right path, especially in light of today’s uncertainties. Your crystal ball may be in the cloud, but to find its clarity, you have to be asking the right questions. Below are three questions to consider moving forward. 1. How Collaborative Are We? As businesses shift online and teams expand globally, collaborative business intelligence streamlines decision-making. A combination of BI tools, software, and social technologies to inform, engage, analyze, and form insights of what customers want and need. This form of collaboration takes decision-making out of its siloes. Not unlike the Socratic method, collaborative business intelligence solves problems through shared information to find common ground. Using business intelligence software to provide opportunities for predictive modeling, visual analysis of data and business metrics, businesses analysts can interpret and inform, in a more efficient streamlined process. 2. How Secure is Our Data? Whether big business, small business, or medium business, no one is immune to cyberattacks. The ever- increasing rise of these attacks pinpoints just how important keeping data secure is for all businesses. Breaches cause not only monetary loss, but ultimately, consumer trust leading to more loss. The importance of Data security cannot be overstated. Now that a majority of businesses are making flexible and remote work options available, it’s imperative businesses work to keep data secure. Consumers today are much more concerned today about how and why their Data is used, and many may decline to offer it, not wanting to put themselves at risk of a possible cyberattack. 3. What’s the Best Platform to Drive Actionable Insights from Our Analytics? Much like the trend of collaborative BI, businesses are focused on combining business processes and workflows into one platform, so everyone has access to the same Data. It’s within these platforms, that businesses cannot only determine what action to take and implement those actions all in one place. Platforms become the hub of the wheel and the spokes are analytics of a particular industry, business, or department in which insights can be implemented. Some platforms on the move include Sisense and Sharepoint. Google Analytics Intelligence (GAI) might be the most well-known especially if you’re just getting started asking the right questions for your business. If you want insight into the state of your business, know any major consumer traffic changes, or want to know the probable conversion rate of web browsers to customers, GAI can help you get those answers. Because it uses machine learning to help, it’s important to know not necessarily what questions to ask, but how to ask them. How to Ask a Computer the Right Questions If you’ve been working in a collaborative BI team and asking each other questions based on the data you’ve collected, it may be a bit of a mindset shift for asking questions of a computer. So, how you phrase your question, what you want to know, and how you ask may require a bit of thought to find the answers you’re looking for. Below are a few guidelines to consider when posing the questions.Follow the TrendIf you want to know what’s trending in your business, you might ask: How many products were sold last week?How many customers did I have today?Where are my customers located?What time were the most customers shopping? Which is Best? When you want to know what product is selling the most and through which means. Follow the performance. These questions might include: Which channel converted the most customers?Which product sold the most? Which product sold the least?Which hour was best for customer traffic? Compare and Contrast These are questions or commands that enable you to compare two sets of data side by side, such as how your business performed week to week, day to day, or year to year. While most questions begin with ‘which’ or ‘how’, the compare and contrast questions can get a bit more complex. In these questions, you begin with what you want to know such as conversion rate, revenue shares, traffic, or trend. As this year comes to a close, what questions will you ask of yourself? Are you ready for a change? A new role? If you’re a business, what questions will you ask to move your company forward in the new year? If you’re interested in Big Data & Analytics, we may have a role for you. Check out our current opportunities or contact one of our expert consultants to learn more. For our West Coast Team, contact us at (415) 614 - 4999 or send an email to sanfraninfo@harnham.com. For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to newyorkinfo@harnham.com.
by Kavya Kannan
23. December 2020
We’re halfway through the year and our salary guide is out. If you wonder where you are, where you’re going, and if you’re a business, how you’re going to get there. Well, then, you’ve come to the right place. Articles have touted Data Scientists as the “rock stars” of the 21st century, but even rock stars need their managers and roadies. Who else will build the stage and plan the tour? And in the world of data, it all begins with the Data Engineer, laying the groundwork, the foundation, and the framework. These are the stars behind the scenes who make it possible for Data and Data Scientists to be front and center. Send a Data Engineer Over As prevalent as Data has become in our lives and as its importance grows, there remains the challenge of Data Management. If you don’t know why something is built or how to navigate the structure, the Data you do receive may not make much sense. Your guide in this journey is the Data Engineer, one of the most important pieces of your Data Management puzzle. These highly skilled and sought-after professionals should not be confused with a Software Engineer, though some elements may be transferable between the two. The building blocks to put massive amounts of Data into a scalable system both reliable and secure takes a unique set of skills. Humans at the Helm as Skills Shift As much as we depend on Data today to help determine actionable insights for our business and as much as we hear about the rise of machines in the form of Artificial Intelligence, Machine Learning, and Deep Learning, it is ultimately humans who are at the helm. It is the people behind the curtain of Data who will build it, run it, and make it work. It is also people who are typically the biggest costs in a project. Finding the balance and ideal candidate, the right person with the right skills for the job, is critical to success. And if you’re starting from the ground up, Data Engineers who can work with the core tools of databases and Spark, for example, will see their opportunities grow. In our Salary Guide for 2019, we learned one of the skills most sought after by companies today is knowing AWS/Azure and moving Data Lakes into the Cloud. Small businesses and startups are moving to the Cloud to help them scale their Data, but someone still needs to lay the groundwork, whether it’s for the small business or the public cloud providers. Data Engineers are in high demand and it doesn’t look as though things will be slowing down anytime soon. The field is slick with potential. The Time Has Come for Transparency Data is binary gold and, with enough of it, you can read or estimate the mind of your customer or you can wreak havoc on someone’s life. Just a year ago, the European Union put into place rules and regulations as well as financial consequences for poor Data Governance under the General Data and Protections Regulation Act (GDPR). Though the U.S. doesn’t yet have a similar law, there are still plenty of mandates to be aware of by states, unions, and countries. One Final Thought As roles and technology evolves, it’s important for businesses, employees, and stakeholders to evolve as well. Whether that means making sure to implement practices for Data transparency or upskilling and reskilling your workforce to keep up or simply knowing the trends of forward-thinking companies to scale your own business. Data fuels digital innovation and organizations who are prepared to find solutions will benefit. Want to know what else is trending in big data? Here are a few trends in Big Data forward-looking organizations should look out for in this year and toward the next. Are you a business who knows you’re ready to scale up and hire a Data professional? We have a strong candidate pool and may have just the person you need to fill your role. Are you a candidate looking for a role in Big Data & Analytics? We specialize in junior and senior roles. Check out our current vacancies or contact one of our recruitment consultants to learn more. For our West Coast Team, call (415) 614 - 4999 or send an email to sanfraninfo@harnham.com. For our Mid-West and East Coast Teams, call (212) 796 - 6070 or send an email to newyorkinfo@harnham.com.
20. June 2019
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