Joe Gibbs - Recruiter Profile | Harnham US Recruitment

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Joe Gibbs

Senior Manager – Digital

Bio

Joe started as a Graduate recruitment Consultant in the London office as part of the first Digital team in 2013. He moved to join the USA business as the first employee and built the Digital Analytics team in New York. After leading the US Operations team and building the first US based L&D team he is now overseeing our Executive Hiring and Digital Analytics functions.

My jobs

Data Engineer - 6 Month Contract - Remote

Salary

US$600 - US$800 per day

Location

New York

Description

This is a great chance to work in a growing industry and strengthen your data engineering experience.

Reference:

VAC-161121JG

Expires on

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Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

CRO: Getting Customers Past Your Digital Door

Conversion Rate Optimization. CRO. If you’re an established business just getting on the technology track to improve your business, these words and acronyms can sound difficult and confusing. So, let’s put things a little simpler. Your website is your digital doorway to your business. Your service is your digital handshake. When you’re able to meet with customers face-to-face, you can get a firmer grasp on their likes and dislikes. You get to know your customers over time, they get to know you, and you begin to learn what the want so you can improve your business. If you’re a startup, you’ve opened your business because perhaps you’ve been a customer and saw a need no one could fill but you. Whichever type of business you are, when you make changes to your website to improve your customer experience, you’ve worked through conversion rate optimization, though you may not have realized at the time. What is Conversion Rate Optimization? It is the penultimate testing strategy to convert visitors into customers. Let’s assume your eCommerce business is bringing in leads, but no one is clicking the ‘buy now’ button. If you’re wondering why, this is your chance to test your CRO through A/B testing. This kind of testing examines your original version against a change in your wording or colors. Consider the number of times you’ve seen Amazon’s logo change over the years. Today, the name is no longer needed, only the smiling arrow. The simplest of tweaks to your call-to-action (CTA), logo, colors, wording, or even a well-read or reviewed article can drive more leads for your business. Simple testing with big consequences can be overwhelming to consider. But with a few key points to consider, you may have a better focus on what you need to do. This focus will help you identify your goals, your audience, and the best conversion touchpoints for your business. What Do You Want to Optimize? Conversion means many things to many people. While ultimately the goal is to convert visitors to customers, there are a variety of ways to get there. So, what do you want to do? Do you want to have more visitors call or fill out your contact form? Do you want new subscribers to your website? Or do you want your visitors to click ‘buy now’ or ‘add to cart’? Choose one goal and work from there. Data you may already have or can gather, can offer you insight into your customers to help you know the best way to move forward. Know Your Customer Digital and Web Analytics can help you navigate the Data gathered about your customers. For example, who’s already visiting your site? How did they find you? Age, gender, and location are additional demographics which may help your team make informed decisions about what to test, why, and how it will improve your conversion rate. Bringing Your CRO Team Together There are three main roles most often brought together for conversion rate optimization. Smart businesses make CRO a part of their Marketing Strategy. So, it’s only fitting Marketing is on the list. Marketing - These are the professionals who understand people. They know the strategy behind every level of the sales funnel within the customer journey. And from these understandings, they can troubleshoot, if needed, with acquisition, qualification, or optimization. Acquisition – These are the professionals responsible for bringing in new business. New leads. New customers. It’s their experience which can help to identify what’s optimizing well and what isn’t whether from targeting the wrong data point or on-page issues. Web Developer or Designer – These professionals assist with the technical aspects of conversion rate optimization. Begin at Your Homepage If you’re wondering where to begin, it’s best to begin at the homepage. This is where prospective customers find you and determine whether they’d like to look around a little more or not. So, knowing this there are a few things to keep in mind. ABT – Always Be Testing. This is a circular exercise in keeping up with the Jones’s of business. The more you know about your site, your goals, and your customers needs, your improvements can help to generate leads and increase sales. OTE - Optimize the Experience. When setting your goals, you’ll want to consider three goal types and set one or more. The first is to ask yourself, what do you want to happen immediately? If you want more clicks or views, this is an immediate goal. If you have a finite amount of time to generate leads, say fourth quarter of a given year, you may wish to set a campaign goal. And if you want to project net revenue or lead quality, you’ll want to set a long-term goal. Ready to optimize your conversion rate in your job search? Harnham may have a role for you. If you’re interested in the Digital Analytics, Data & Technology, or Machine Learning just to name a few, Harnham may have a role for you. Check out our current vacancies or contact one of our expert consultants to learn more. For our West Coast Team, contact us at (415) 614 - 4999 or send an email to sanfraninfo@harnham.com. For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to newyorkinfo@harnham.com.

by Joe Gibbs

25. February 2021

Leading Remote Teams in the Land of Beer, Barbeque, and Tech

Charlotte, North Carolina known for its beer and barbeque is not the first location to jump to mind when you think digital hub. But here’s the rub, it is. In the Fall of 2019, the city and Microsoft signed a three-year digital alliance. And as the country moved from office locations to work-from-home and remote operations, Charlotte became a prime destination for tech. Four Skills for Leading in the New Normal Whether you’ve learned to balance work time with virtual schooling or have been working from home for years, there are some skillsets which set leaders apart. The first one may surprise you. Let others lead – According to our most recent salary guide, one of the main reasons people leave their jobs is due to poor management. With the rise of remote working, hierarchy has flattened to a degree as everyone must discipline themselves. Micromanagement becomes almost moot as everyone leans into this learning curve. Lead by example and let others take over the leadership driver’s seat from time-to-time. Balance both Soft and Technical Skills – While technical skills are the backbone of subject matter experience in a Digital Analytics role, it’s the soft skills which can help set you apart. Sure, you’ll want to know the ins and outs of web analytics and optimization, but you’ll also need to have the skills to explain findings and offer recommendations to address client needs. Know When to Pivot – Life throws us curveballs. Consider 2020, for example. Whether you must pivot for survival or simply need to take things in a new direction, knowing when to pivot and how to explain it to your employees is a leadership skill inherent for this new normal. Be Approachable – With open door policies moved online, leaders will want to determine the best way to recreate opportunities for employees that need to talk outside the daily or weekly staff meeting. Having insight into how your team works best, can help you guide them toward success. Programs to know and experience to have often include the technical knowledge you’ll need to ensure your client makes the most informed decisions. ‘Smart Cities’ of the Future At the beginning of 2020, as the coronavirus came to call, someone joked that in 2020 we’d hoped to have flying cars and smart cities of the future, but instead were being taught how to wash our hands. Perhaps they weren’t far off on the smart cities quip as both Houston, Texas and Charlotte, North Carolina are on the cutting edge of creating these smart cities. Things like Massive Open Online Courses (MOOCs), LinkedIn Learning, even the Entrepreneur Store offers classes and bundles in everything from computer language learning such as C++, R, and Python to Digital Marketing and Graphic Design. But, learning these things and more on a Microsoft campus can catapult students into more jobs and helps guide cities in smart power grids, smart busses, autonomous cars, and the list goes on. Experience in a design agency who works within both the B2C and the B2B verticals helps to expand opportunities exponentially. Remote working opportunities have opened up worlds of collaboration, teamwork, and focus on the next steps into the future. Whether you’re interested in a remote working leadership role in the beachy Carolinas or looking for your first or next role in Big Data, Web Analytics, Marketing & Insight, Life Science Analytics, and more, check out our current vacancies or contact one of our recruitment consultants to learn more. For our West Coast Team, contact us at (415) 614 - 4999 or send an email to sanfraninfo@harnham.com. For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to newyorkinfo@harnham.com.

by Joe Gibbs

10. September 2020

Putting The Pieces Together – Setting Up Your Credit Risk Team

As startups, FinTech, InsTech, and other industries shake up the status quo, it’s more important than ever for the more established institutions to break out of their comfort zones. Break out, buck up, and keep up with those leading the pack in digital transformation. Personal data, privacy regulations, and password protections are just a few of things a Credit Risk team must consider when planning their Risk Management strategies. I spoke to Ewan Dunbar from our UK office about what businesses and candidates today need to know to stay on top of their game. Here’s what he had to say when I asked what the top three roles to consider in the industry were and how they worked together? Top 3 Roles in a Credit Risk Team Process Analyst - helps to identify, design, and monitor daily processes to ensure customer accounts are efficient and effectiveData Modeler – helps to segment large amounts of data into micro and macro trends using statistical analysis. This is where solid programming experience comes in such as R and Java, though SAS is still used in older organizations, it’s being used less so as new tech startups and innovators arise. Decision Science Analyst – This role sets the wider parameters of the company’s goals using quantitative measures, then drills down to determine the best possible course of action. How Do These 3 Roles Work Together? Let’s say a customer wishes to open a bank account. The initial paperwork to be filled out and filed, entered into the system, and monitored through its lifecycle would fall to the Process Analyst. Now, the customer wishes to apply for a credit card. Here, the Data Modeler is responsible for creating a scorecard model to predict, monitor, and evaluate the customer’s ability to make timely payments. The Decision Analyst is the relationship manager who has laid out the overarching goals and following facts, variables, and other data-driven insights communicates and translates the information in a clear manner. What Kind of Education Should I Have? Big Data continues to drive growth in every industry and, by 2020, experts predict an estimated 2.7 million open jobs in Big Data and Analytics. Though it’s been touted from the rooftops for the last few years, there still remains an urgent need for qualified professionals with specific skill sets to fill the gap in these industries. And they’re not easy to find. For roles in Credit Risk, a brand name education is the name of the game. If you’re just graduating, you have a much higher chance if you come from a red brick or Ivy League background. Experience and a focus on such subjects as statistics, computer science, and mathematics are tailor-made for this industry. Beyond education, it’s also important that companies ensure their employees have opportunities to upskill in the areas they need most. Training pays for itself as companies invest in their employees. One Last Piece of Advice Find your niche. This is not a place for generalists. Once you’ve determined your focus and become an expert in your field, you’ll always be in high demand. If you’re looking to dig in your heels and get set up for a strong career path, we may have a role for you. Check out our latest Risk opportunities or contact one of our expert recruitment consultants to learn more. For our West Coast Team, call (415) 614 - 4999 or send an email to sanfraninfo@harnham.com. For our Mid-West and East Coast Teams, call (212) 796 - 6070 or send an email to newyorkinfo@harnham.com.

by Joe Gibbs

04. April 2019

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