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Problem-Solving Product-Selling





Working in the customer analytics space, I am constantly talking to both hiring managers and candidates about the importance of understanding the reasons why customers are loyal to certain brands or services. The overall goal being to increase sales, engagement, or ROI from marketing initiatives for the business.

Although I appreciate that this is important from a business growth perspective, I feel that Don makes a great point...understanding the reason why a customer needs the product or service in the first place is vital, and can only have positive effects on the overall goals the business wants to achieve.

With the advancement of technology, the increased use of cloud-based platforms for marketing, and the use of open source technologies to predict customer behavior, companies need to be ahead of the curve to ensure they don't fall behind their competitors or have their business model "kicked out" from under them by putting volume of sales over understanding their customer's needs.

It would be interesting to hear your thoughts on this, and how the companies you work for prioritize problem-solving versus product-selling.

Credit Don Peppers - Step Back from Your Product to Solve Your Customer’s Problem

Jenni Kavanagh
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The Surprising Collaboration of Ada Lovelace, Charles Babbage, and Alan Turing

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Karla Guerra

Karla Guerra

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Computer Vision in Healthcare Beyond Covid-19

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Jenni Kavanagh

Jenni Kavanagh

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A Slam-Dunk Career as a SLAM Engineer

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Mairead Holt

Mairead Holt

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How Machine Learning and AI Can Help Us See the Forest for the Trees

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Tim Jonas

Tim Jonas

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