Data & Analytics are Driving Tech Trends

Author: Rob Quirk
Posting date: 9/20/2018 10:49 AM
Summer vacation has ended. Halloween and Christmas decorations vie for shelf space in the stores, and 2019 is already on our minds as we begin to plan how we’ll round out this year and begin the next. 

As we learn and build on technologies that have come before, Data appears to be the key to digital transformation. By looking closely at upcoming digital trends, you can get a jump start on the New Year with the building blocks of this technological shift.

From Data to Analytics

In 2017 we created more data than in the previous 5,000 years of humanity, yet around 75% of this remains unstructured and we’re only utilizing around 1%. Data-driven organizations haven’t yet fully understood how to truly realize the power of data, and it will take digital leaders investing in technologies to help business make more of their information. 

With a combined structure of AI, Machine Learning, data teams, and digital leaders, it’s estimated the 1% of data we’re currently utilizing will increase to upwards of 4% by 2020. But, to do this, CEOs will have to get into the game like never before.

Top Down Digital Leadership

We talk a lot about how important it is for data professionals to be able to translate concepts and analytics to business executives, but it’s a two-way street. Executives need to know enough about data, digital transformation, and current trends to best utilize the information they receive. Until now, the brunt has been put on the shoulders of the IT, HR, and Marketing departments. Yet, studies show, employees want top down leadership, suggesting the the C-suite decision makers and directors need to lead by example.

As businesses make digital transformation a priority, they’ll need to hire and upskill, or reskill, their employees. The agility to move from one area to another seamlessly will help drive the transformation, and give employees a better yardstick by which to measure their contributions. In 2019, everyone will be learning to use data like never before.

Upskill, Reskill, and Train Current and Prospective Employees

Though trends show virtual reality (VR) has yet to enter the market as a viable business tool, augmented reality (AR) has become a training tool of choice. Whether employees are boosting their resume with video or are being invited to visit the company via AR, the training process is evolving. Think workforce training; upskilling and reskilling, a day in the life work culture snapshot, or a walk through of projects which may need a boost from outside sources.

Data Privacy and Security

If you do business abroad, especially in Europe, it’s important to be compliant with the General Data Protection Regulation (GDPR). This is the big one. Want to show your customers you’re committed to their data protection and privacy? Get on board with GDPR. 

This will be yet another way customer’s measure and discern which companies care about their data protection and which ones don’t. It’s a warning and a signal to build better, more genuine relationships with your audience. And, with rumors of a US GDPR equivalent on the horizon, preparing now will put your business one step ahead. 

Digital transformation is more than the sum of their parts. It’s part culture, part customer, and part employees at its core. Leveraging the technological shift into organizational change could catapult your business ahead of your competition. 

If you’re interested in Data & Analytics, and want to up your game in the field, we may have a role for you. Harnham specializes in both Junior and Senior roles. To learn more, check out our current vacancies or contact one of our recruitment consultants. 

For our West Coast Team, call (415) 614 4999or send an email to

For our Mid-West and East Coast Teams, call (212) 796 6070 or send an email to

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