AI and Predictive Analytics Check-in to Hospitality

Leah Topham our consultant managing the role
Posting date: 7/24/2018 8:22 AM
With summer in full swing, many of us are either planning our vacations, or have already enjoyed them and are thinking of where to go next. Regardless of location, we’re all looking for the same thing; a great experience to remember for years to come. No matter how exciting our trip, we all want our plans to run smoothly and, luckily, AI is here to help. 

Today we have more options and more buying power than ever before. The ease with which we can search and select via our phones has kept businesses on their toes and driven them to look beyond traditional service.  By incorporating AI, the hospitality sector is implementing new ways to serve their customers more easily and efficiently.

Fueling the AI Hospitality Experience


The hospitality industry has a notoriously high turnover rate, relying heavily on seasonal workers, and those early in their careers. But, with AI, digital analysis, and predictive analytics entering the industry, new technologies are providing alternative customer service solutions:

  • Predictive Analysis 
  • Automation 
  • Smart Domotics
  • Advertising

Predictive Analysis 

As ‘the customer is always right’, the best way to create a smooth and memorable experience is to know what they want and then give it to them. 

Given that difficulties can arise when there are too few staff for the number of guests, there is a need to be proactive when planning, in order to be reactive on the day. Utilizing Machine Learning, facilities can predict staffing and supply needs, planning for a more streamlined and, ultimately, better service. 

Automation 

Automating repetitive operations such as check-ins and check-outs, room assignments, and housekeeping deliveries gives staff more time to focus on the customer. As small and large hospitality businesses compete with the growing success of home sharing platforms, such as AirBnB, AI can give traditional facilities a fresh edge.

In addition, rapid and efficient responses lead to greater customer satisfaction which, in turn, leads to a healthier bottom line. 

Smart Domotics 

More and more hotels are looking to the Internet of Things and Linked Technologies as they evolve into ‘smart’ destinations. With devices that can measure everything from room temperature to customer preferences, facilities can adapt in order to create an optimal environment. Furthermore, interaction with these ‘smart’ technologies can help hotels evolve over time, placing a greater emphasis on elements that prove to be the most popular with customers. 

Advertising 

From targeted Social Media campaigns to personalized gifts on arrival, Analytics can enhance the entire customer experience. When booking, users can engage with Chatbots 24/7, adding an element of humanity to the online booking experience. 

When customers engage with resort apps and website, AI technologies cross-check their interactions and adapt their recommendations accordingly. With more people travelling than ever, the effort of keeping up with travelers the world over, night and day, is shifting to AI, thereby allowing the workforce more freedom to tend to customer needs. 

AI in the Cloud


The world of digital is transforming our lives, and the rise of Cloud technologies has taken digital analysis to the next level. With the advancements in AI, the hotel industry needs professionals who can create apps, collect and translate data, and, of course, build rigid infrastructures. 

If you want to help hotel owners get a leg up on their competition and have a hand in creating a memorable travel experience for someone, we may have a role for you. To learn more, check out our current vacancies

For the West Coast team call us at (415) 614-4999 or email us at sanfraninfo@harnham.com.
 
For our Mid-West and East Coast Teams call us at (212) 796-6070, or email newyorkinfo@harnham.com.




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