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The Next Generation of Data Analysts

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our consultant managing the role

Author: Jason Do Nguyen

Posting date: 6/28/2018 1:48 PM

From coast to coast, a new breed of data analyst rises. No longer siloed and pigeon-holed into one specific area or another, today’s professional must be able to nuance actionable insights for better business predictions and performance. The evolving role of data analyst marries technical prowess and analytical skills with the soft skills of coaching and communication.

Every organization from AdTech to FinTech to the Food and Beverage Industries, and every industry in between, depends on data. In fact, by 2020, IBM estimates the number of open positions in the U.S. for data professionals will increase to 2.7 million. Yet, the surge and the shortfall in analytics talent remains as data analyst recruitment efforts rise to the challenge.

Broaden Your SkillSet

With high demand and short supply comes the opportunity to go beyond your comfort zone and expand your skillset. Add to that companies that may not have the budgets to cover their recruitment efforts and the data analyst skillset must expand to meet the demand. From technical to soft skills, below are a few things to keep in mind when crafting your resume or CV:

Don’t shed the basics of analytical mainstays such as Excel, SQL, and SAS; enhance them with languages such as R and Python. Want to boost your chances to the top of the pile? Don’t forget next generation tools and platforms like Tableau, Domo, Adobe Analytics, and/or Snowplow.
Be specific: Companies will be more interested in interviewing you if you can clearly outline why/what you have used different technology for.
Keep this punchy, concise, and outline your in-put with said technologies.
Outline projects you’ve worked on.
Become a storyteller – communicate key insights more effectively with the power of data, visualization, and narrative. The ability to tell a story with data can translate across business functions and departments for a unified predictive or prescriptive analysis for more impact.
Offer actionable Insights - put the power of actionable insights into decision makers’ hands with real life application explanations.
Steward data responsibly. Data governance is now business critical and the new data analyst must be able to act with fiduciary responsibility to ensure data privacy. Data must be protected, standards must be followed, and trust must be maintained

I, Meet Robot

The blending of the physical and digital worlds through AI, Machine Learning, and IoT remain the frontrunners in technology through 2020. According to McKinsey’s Report Ten IT-enabled Business Trends for the Decade Ahead, the latest technologies shaping the current business world include automated knowledge work, the mobile platform, and the Cloud. Skillsets and experience within these three technologies are the next wave in the modern digital world and it’s the new breed of data analyst who can best rise to the challenge to fill the gaps.

Not only will these three technologies make an impact, but the impetus of social platforms and their data will be a powerful contribution to business outcomes. This melding of the physical and digital worlds allows businesses to understand and implement the collected data in scenarios in real-time driving them forward to better reward.

Your Turn

In this section, we ask our candidates and clients what we as recruiters can do to help you find the perfect fit. This is your chance to answer and ask questions as well as get creative in helping us improve our efforts in data analyst recruitment. Below are a few questions to get you started.

What kind of cross-training programs might businesses and schools employ for future Data Analysts?
What other backgrounds are we overlooking in our quest to for the next generation of data analyst as businesses seek to find and engage this most critical role within their data teams?
What can we, as recruiters do to engage qualified candidates ready for their next role in the world of data and analytics?

If you’re a data analyst ready to spread your wings, we may have a role for you, check out our current vacancies or contact us to learn more.

For the East Coast and Mid-West teams please call 212-796-6070, or email newyorkinfo@harnham.com.

For the West Coast team call 415-614-4999 or email sanfraninfo@harnham.com.

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With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

2020 Vision for the Future of Work

Timing is everything. Market research, consumer trends, and digital transformation. They all share the structure of right time, right place for the product, service or, in this case, digital trend, and directly impact how work gets done. Change on a massive scale once took centuries to complete. Today, change happens in real-time and reshapes businesses in months, not years. Jurassic Changes in the Digital Age To stay in the market and ahead of competitors, it’s important for leaders to embrace digital and all it entails. Even within the digital transformation of work, there will be three periods of growth, in which some businesses have blossomed and others have failed. Disruption is a given. Hyper-digital is now. Universal transformation is just around the corner. Disruption – add the word “tech” to any industry and even the industry name embraces the technology to create value and improve customer service growing response times to minutes, not hours or days. Demand for instant assistance grew. Hyper-digital –What was once a luxury or novelty quickly became a household or business “can’t do without it” device or service. Digital technology adoption accelerated at lightning speed. Universal Transformation - The convenience of all-in-one will be widely adopted and required. As we look to year 2020, we’re firmly in the hyper-digital age. Understanding technologies, we have now such as Big Data and analytics, and how to utilize their information for business is critical for making plans. This information can help prioritize budgets, schedule implementations, and even plan out investments into what and when to maximize returns. However, this will require strategic planning, and a roadmap to guide and time technology application and implementation for businesses. It will be important for leaders to know why. Why they need this particular technology at this specific time, and how it will help them move forward in their business goals. Delegating Data Mobile and digital consumers have reached unprecedented levels. Departments from marketing, sales, IT, and data teams race to keep up with the demand for instant information. Hyper-vigilance in today’s hyper-digital world requires humans to upgrade their abilities, and learn how to delegate data to the technologies available such as AI and analytics systems. As digital technologies get faster, smaller, cheaper, and more powerful, demand will only grow for integrating human and robot interaction. But, while technologies can change on a massive scale in a short amount of time, humans don’t. AI systems that are dependent on real-time analytics offer relevant and personalized experiences. Add to that the rise and proliferation of mobile and connected devices as well as the associated data used by AI systems to deliver actionable insights, it’s no wonder Big Data and business analytics will see such a strong impact over the next two to seven years. Analytics Are Key Digital technologies are no longer “nice-to-have”, they are “must have.” Knowing and understanding Web Analytics is key to automation in the digital age. It’s not a matter necessarily of getting the information faster; it’s about taking the information and developing actionable insights faster. Businesses that lag behind digitally may find their markets overturned. While those leaders who embrace and focus their digital strategy will succeed in the universal transformation. Having a clear vision and digital strategy is critical to the success of any enterprise wishing to compete. No longer can businesses wait to see what will happen. Their actions can affect revenue growth and cost savings, particularly as their digital leadership relates to their clients and customers. Data is infused within every aspect of business and our daily lives. Forward-looking leaders can’t afford to overlook the emerging trends in AI and analytics in 2019. If you’re interested in big data and analytics, we may have a role for you. We specialize in junior and senior roles. Check out our current vacancies or contact one of our recruitment consultants to learn more. For our West Coast Team, call (415) 614 4999 or send an email to sanfraninfo@harnham.com. For our Mid-West and East Coast Teams, call (212) 796 6070 or send an email to newyorkinfo@harnham.com.

by Lauren Harris

12. December 2018

Why Businesses Should Use Web Analytics to Tell A Story

Digital Transformation. Industrial Revolution 4.0. Big data. Business Intelligence. Predictive Analytics. Data Scientist. Data Engineer. Data teams. Once you get past all the verbiage, it’s really about the story. Your company’s story. Where you’ve been. Where you are. Where you’re going. Enter web analytics. What are Web Analytics? Whilst Data Engineering lays the pipeline to create the structures from which to build data, Web Analytics are the measuring stick for data collection, reporting, and analysis. It’s intended to help you identify measures based on your organization’s goals both internally and externally. The gathered data then helps determine the success or failure of a given strategy or user experience. Your organization’s storytelling strategy based on Web Analytics is then defined by a framework. Not unlike defining a story structure in a movie, play, or book. These framework items include: Goals – why you are in business? What problem are you trying to solve? Objectives – How will you achieve your goals? What steps need to be taken? Calls-to-Action – What do you want your customers to do when they’re on your site? How will their actions affect your business goals and objectives? Key Performance Indicators (KPIs) – How will you measure each call-to-action? Why Do We Tell Stories? When it comes to storytelling in business, you may think it’s either just about the business or just about the consumer. In truth, it’s both. The story sets the stage for understanding a business culture, and why people buy your products or use your services. It provides an opportunity to exchange ideas, suggest improvements, and gather insightful data for future trends in your business or industry. It can be easy to focus too heavily on one issue or another. But, the skills of tomorrow are a fine balance of both the analytical and the creative. Data gives you the details such as visits, page views, conversion rates, and so on, but if you can’t weave it into a cohesive story, those snapshots can seem disjointed. The ability to take relevant data and tie it into an objective or business goal, before translating it goes a long way to executive and stakeholder buy-in. Analytics help us answer the question why. A data-driven culture helps define a businesses strategy, goals, and objectives as well as offers actionable metrics to drive the business forward. Storytelling takes the metrics collected and evaluated and puts an image to the numbers. We are tied emotionally to stories, and bringing your customers, your stakeholders, and your staff into your story helps keep everyone on side. So, how do you meld the analytical component of data collection with the creative side of communication? Below are a few suggestions to help you succeed, and to help you understand the difference between metrics (the numbers), and analytics (the story behind the numbers). Make sure Web Analytics are part of your business strategy. Incorporate the information, advice, and recommendations from the start. Invest in talented individuals who can understand and communicate the information at a glance. Work from the inside out. Offer training and workshops to facilitate growing your talent pool, and to add to the knowledge of those already on staff who show interest in the field. Today’s Mergers and Acquisitions show us a Vision of the Future Once siloed departments are being brought together for more robust data teams. Multi-and omnichannel platforms are converging to give a more developed picture of the collected data’s story. Even seemingly disparate parts and platforms such as social media, search, and analytics are partnering, merging, and ultimately changing the future of analytics. If you’re interested in Big Data and Analytics, we may have a role for you. We specialize in junior and senior roles. Check out our current vacancies or contact one of our recruitment consultants to learn more. For our West Coast Team, call (415) 614 4999 or send an email to sanfraninfo@harnham.com. For our Mid-West and East Coast Teams, call (212) 796 6070 or send an email to newyorkinfo@harnham.com.

by Lauren Harris

05. December 2018

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