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The Next Generation of Data Analysts

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our consultant managing the role

Author: Jason Do Nguyen

Posting date: 6/28/2018 1:48 PM

From coast to coast, a new breed of data analyst rises. No longer siloed and pigeon-holed into one specific area or another, today’s professional must be able to nuance actionable insights for better business predictions and performance. The evolving role of data analyst marries technical prowess and analytical skills with the soft skills of coaching and communication.

Every organization from AdTech to FinTech to the Food and Beverage Industries, and every industry in between, depends on data. In fact, by 2020, IBM estimates the number of open positions in the U.S. for data professionals will increase to 2.7 million. Yet, the surge and the shortfall in analytics talent remains as data analyst recruitment efforts rise to the challenge.

Broaden Your SkillSet

With high demand and short supply comes the opportunity to go beyond your comfort zone and expand your skillset. Add to that companies that may not have the budgets to cover their recruitment efforts and the data analyst skillset must expand to meet the demand. From technical to soft skills, below are a few things to keep in mind when crafting your resume or CV:

Don’t shed the basics of analytical mainstays such as Excel, SQL, and SAS; enhance them with languages such as R and Python. Want to boost your chances to the top of the pile? Don’t forget next generation tools and platforms like Tableau, Domo, Adobe Analytics, and/or Snowplow.
Be specific: Companies will be more interested in interviewing you if you can clearly outline why/what you have used different technology for.
Keep this punchy, concise, and outline your in-put with said technologies.
Outline projects you’ve worked on.
Become a storyteller – communicate key insights more effectively with the power of data, visualization, and narrative. The ability to tell a story with data can translate across business functions and departments for a unified predictive or prescriptive analysis for more impact.
Offer actionable Insights - put the power of actionable insights into decision makers’ hands with real life application explanations.
Steward data responsibly. Data governance is now business critical and the new data analyst must be able to act with fiduciary responsibility to ensure data privacy. Data must be protected, standards must be followed, and trust must be maintained

I, Meet Robot

The blending of the physical and digital worlds through AI, Machine Learning, and IoT remain the frontrunners in technology through 2020. According to McKinsey’s Report Ten IT-enabled Business Trends for the Decade Ahead, the latest technologies shaping the current business world include automated knowledge work, the mobile platform, and the Cloud. Skillsets and experience within these three technologies are the next wave in the modern digital world and it’s the new breed of data analyst who can best rise to the challenge to fill the gaps.

Not only will these three technologies make an impact, but the impetus of social platforms and their data will be a powerful contribution to business outcomes. This melding of the physical and digital worlds allows businesses to understand and implement the collected data in scenarios in real-time driving them forward to better reward.

Your Turn

In this section, we ask our candidates and clients what we as recruiters can do to help you find the perfect fit. This is your chance to answer and ask questions as well as get creative in helping us improve our efforts in data analyst recruitment. Below are a few questions to get you started.

What kind of cross-training programs might businesses and schools employ for future Data Analysts?
What other backgrounds are we overlooking in our quest to for the next generation of data analyst as businesses seek to find and engage this most critical role within their data teams?
What can we, as recruiters do to engage qualified candidates ready for their next role in the world of data and analytics?

If you’re a data analyst ready to spread your wings, we may have a role for you, check out our current vacancies or contact us to learn more.

For the East Coast and Mid-West teams please call 212-796-6070, or email newyorkinfo@harnham.com.

For the West Coast team call 415-614-4999 or email sanfraninfo@harnham.com.

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Related blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

How Sports Brands Hit A Home Run With Data Science

Who’s your favorite team? It’s a question you’re likely to have heard greet you at an event, sports bar, or in general conversation at least once. But what is it the person really wants to know? They want to know who you are, understand where you’re coming from, and ultimately, if you will get along. When it comes to sports, though, these questions often go unasked because we’re drenched in head-to-toe gear such as hats, caps, bands, stickers, flags, cups, and other external signfiers of instant community. But what happens when Data Science and Machine Learning enter the mix? Why, you up your game of course. Die hard fans know their stats and make it a part of conversation to discuss what they would do with a player in regard to their plays, drafts, and even endorsements. Knowing stats is a competition in and of itself. Throw in the billion viewers tuned in to watch the Summer Olympics, the Super Bowl, Wimbledon, and the World Cup, and the captive audience for endorsements and advertising is out of this world. How Data Science and Machine Learning Enhance Fan Engagement Bonding with one another over stats and with advances in Big Data technology, fans and advertisers alike can create epic, interactive experiences. From Data tracking of angles to perfect the game, to knowing the best-selling food in the stands, everything is tracked and optimized for the euphoric experiences we recount into old age. Add in the cutting-edge technologies of Artificial Intelligence, Virtual Reality, and Predictive Analytics, and the Data gleaned becomes invaluable to strategists, sponsors, and fans. These analytics can help to leverage and deepen the experience while sharing insights on possible improvements. Both of these technological advances are set to change the viewers experience. Check out this article for a deeper dive as coaches explain the importance of analyzing Data. Stats and Data have been part of the sports experience since Billy Beane brought economics to baseball, but what does that have to do with sports marketing and branding? Borrowing Ideas from the Pros… of Branding and Marketing There’s no reason to reinvent the wheel. Use what the pros know to grow and scale your sports advertising. Get Local, and Get People Talking & Acting. Promote your brand locally around both national AND local events. Use the opportunity to get people talking. What do people want? What makes ‘em tick? What makes ‘em sick? What do they love about your brand and why would they tell their friends? You get the idea. Perfect for every endeavor from grass roots on up.Cross Channels. Get social. Invest in YouTube, Facebook, Instagram, Twitter, and so on. Use sweepstakes and giveaways, contests and surveys, to get people talking about you. Drive people to your site via an app or campaign which you know resonates with your die-hard fans. Use streaming, live, and exclusivity to ratchet interest.Think Long-Term. To truly see your numbers and know if what you’re doing is working takes time. This is a long game to master as you build awareness, set your objectives, and determine what parameters to set to realize success. These are just a few brand marketing ideas to scale from sports advertising. Now, it’s time to get creative. Use your giveaways as an opportunity to interact with fans and find out what they want. Well, other than their favorite team to win, of course. You Can Only Get Out What You Put In The value of Data & Analytics in modern sports is more than stats. Data Science and Machine Learning allow fans to forge deeper and more meaningful relationships with their favorite sports teams. These insights lead toward a stronger appreciation of what’s happening in the industry and with their fan favorites. Want to get in on the game? Degrees abound in the realm of sports analytics from Syracuse to Oregon University and nearly every state in between. Check this out to see where this industry can take you. For those in the Northwest, Oregon has become almost another Silicon Valley. But don’t let its rural areas fool you. They’ve got an ace in the hole from the East and is already under the moniker Oregon rural tech hub. Check out our current vacancies for additional opportunities. Contact one of our recruitment consultants to learn more. For our West Coast Team, call (415) 614 - 4999 or send an email to sanfraninfo@harnham.com. For our Mid-West and East Coast Teams, call (212) 796 - 6070 or send an email to newyorkinfo@harnham.com.

by Karla Guerra

17. April 2019

Death of the DMP, Rise of the CDP

The days of generically using Data in Marketing are on the decline as information gathering becomes more laser focused. Once the domain of third-party sites looking to build partnerships and boost campaign efforts, Data Management Platforms (DMPs) are making way for Customer Data Platforms (CDPs). Under the weight of data breaches, GDPR, and other security issues, technologies that center around consent are helping build consumers into campaign strategies. This is a reversal from older strategies to build data from historic data profiles at channel level. Data is Data, So What’s the Difference? In a nutshell, DMPs act as “equalizers” – all companies have access to predefined parameters of data. CDPs are “differentiators” – each customer is unique with information driven from first-party historical and contextual data, determined along the customer’s purchase journey. Tailored customer data has now gone beyond the scope of Data Management Platforms and offers marketing insights nearly unheard of just a few years ago. Now, we can understand our customers not only from their historical, factual, and contextual data within parameters we’ve created, but we can gain an outside perspective as well. Five Reasons CDPs are on the Rise Single, Unified StorageThey store ALL data (1st, 2nd, and 3rd) such as names, addresses, emails, etc. as well as cookie IDs and tags. This storage capacity makes it easy to aggregate everything into one place and integrate with advertising systems.They capture data at a granular level. This includes considering long-term storage and multiple storage formats without predefined parameters focused only on advertising – what we want to sell you, not what do you want to buy?They aren’t restricted to stages of the customer journey, but can pick up data anywhere along the customer lifecycle. This information can be used for look-alike modeling or can be retargeted for more effective advertising and marketing efforts.They create a holistic overview of customer behaviors opening up new opportunities for personalization. Customer First Brand Targeting Today’s advertising and marketing strategies are being re-evaluated to prioritize the customer experience. Once customer data had to fit into predefined boxes of information, now our data collection efforts are as unique as every person who visits your website, clicks a call-to-action, or visits a brick-and-mortar store. In a Nutshell… This is a crucial time in the industry and any door which will help us resolve issues and keep the customer front and center will strengthen our efforts. However, as we go deeper into what the customer likes and why we must keep our customer’s privacy safe whilst retaining an advantage over our competitors. DMPs, once the singular domain of marketers, was used to package and repackage data to better understand customers and improve ad targeting. CDPs, on the other hand, focus on every aspect, every angle of marketing to make advertising more customer-centric and laser-focused. Ultimately, as CDPs are all inclusive, they have absorbed Data Management Platforms into their systems, helping move the industry another step forward. If you’re interested in Data & Analytics, consumer behavior, and are actively seeking an opportunity to dig in your heels and get set up for a strong career path, we may have a role for you. Check out our current vacancies or contact one of our expert consultants to learn more. For our West Coast Team, call (415) 614 - 4999 or send an email to sanfraninfo@harnham.com. For our Mid-West and East Coast Teams, call (212) 796 - 6070 or send an email to newyorkinfo@harnham.com.

by Joshua Poore

11. April 2019

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