Sports Marketing Insights
Though TV, radio, and in the seats are still valuable and viable, the sheer magnitude of social media fandom is on the rise. Wherever you are, you can check your favorite teams scores, find player stats, and compare notes with others around the world. The key selling point for marketers? Instant feedback.
Marketers now have instant access to what's working and what isn't when it comes to social media. They'll know immediately whether a brand campaign is successful or not and can gauge its effectiveness via comments and critiques. Insights via these channels allow businesses to see at once what might take them hours or days to compile via polls, surveys, or focus groups. Fan engagement insights are invaluable to not only launch follow-up campaigns, but to ultimately have user-generated content to spur engagement.
In play, a team's success is measured on the scoreboard, but in social media channels, teams, players, and brand successes are measured with fan engagement. Though not everything can be controlled, we would be remiss in not mentioning analysis of pain points and injury reduction through machine analysis.
Pain Points
While ultimately, coaches decide who is at risk for injury and must make the determination to keep them on or take them off the field, they must first understand the computer-generated analysis. As seasons progress, fluctuations in a player's fitness and appetite for risk determine the probability of injuries.
This type of analysis requires a level of computation only machines can process. But, if coaches don't understand what they're reading, they can't make informed decisions. They need to know such variables as how the predictions and analysis were calculated as well as the exact effects of analytics on performance. They need to trust the numbers generated by the machine, then combine that with their domain knowledge and experience to make their decisions.
Predictive injury analysis, fan engagement, brand awareness, and sports business executives can all benefit from insights gained through analytics. Marketing insights help to propel successful campaigns into the limelight and this knowledge helps to feed everyone's bottom line.
