“Life moves pretty fast. If you don't stop and look around once in a while, you could miss it,” quipped Ferris Bueller in the 1986 classic film Ferris Bueller’s Day Off. Today, over thirty years later, fast barely scratches the surface. Companies such as Netflix, Uber, AirBnB, and Google have redefined markets, and strongly influence how we travel, explore, shop, and communicate.
Using predictive modeling, behavioral analysis, and advanced analytics tools, these companies, and others like them can learn and disseminate insights into consumer behavior and respond as needed. Yes, life does move pretty fast in the digital age. Yet, as much as we’re connected online, we still need to connect in person from time to time.
It’s this integration which is driving tomorrow’s marketing strategies and recruitment efforts. After all, what is job searching, but marketing yourself? And to that end, what is marketing, but expert presentation?
As we round out the year and look to the next, let’s take a look at what 2019 has in store:Be Human
With the rise of AI, machine learning, and automation, it can feel as though we’ve crossed a threshold into another world. But, we are still human and so want to interact as humans. People put their trust in brands they know and respect. Ultimately, they want and need helpful and relevant information that they can connect with.Be Helpful and Authentic
Trolls disband. Consumers and candidates look to their peers, editorial sites, and reviews to make more informed decisions. Think Glassdoor and Yelp and add a personal touch. By building and maintaining relationships, whilst offering help whenever possible, brands can earn more consumer trust.
If You’re Job Searching, Consider this:
Virtual Reality (VR) and video submissions are starting to be used to assess candidate hard and soft skills. In the video, how you present yourself, act, and speak will weigh just as heavily as how well you perform tasks.Tell Your Story
Every individual – candidate or consumer - is more than the paper they’re written on or the video in which they’re seen; there is a story behind who we are and how we got to this place. Hiring managers want to hear candidate’s stories.
Both humans and ATS are able to sense personality through story. Marketers have been and will continue to tell stories about their products to build rapport and create an emotional connection to a brand. Both offer insights into the individual.Creativity, not Conformity is Key
Find new ways to engage your audience. Consider integrated campaigns and get creative. What are your competitors doing? What could you do differently to stand out?Leverage Your Online Tools
Today’s world is integrated and proactive
. Use the internet and the tools it provides to leverage your brand such as your website, portfolios, and social media.
The way to communicate with candidates and consumers may have changed, but the necessity to do so hasn’t.
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