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Senior Marketing Analyst
Salary

US$134117 - US$146310 per annum

Location

Orange, California

Description

A fantastic opportunity to work cross-functionally with a high-profile enterprise client!

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CONSULTANT PAID SOCIAL
Salary

€30000 - €40000 per annum

Location

Paris, Île-de-France

Description

Cette société à l'esprit start-up recherche son CONSULTANT SOCIAL PAID ayant déjà géré des campagnes perf paid social.

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Senior Digital Media Analyst
Salary

US$110000 - US$120000 per year

Location

Los Angeles, California

Description

Take on the cross-channel media analytics with an award-winning boutique agency.

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Advanced Analytics Manager
Salary

US$121925 - US$146310 per annum

Location

Los Angeles, California

Description

We're looking for an experienced media analyst to oversee the data science and analytics department for an established independent agency in the LA area.

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Director, Content Analytics
Salary

US$230000 - US$280000 per year

Location

Portland, Oregon

Description

Take on the content analytics vertical for a major globally-recognized brand!

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Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

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Privacy Is Big Business For Small And Mid-Size Businesses

Privacy is Big Business for Small and Mid-Size Businesses

If you’re a small to mid-size business and think cyber criminals only go after big business; think again. It’s just as important, if not more important for you to have privacy plans in place. This goes way beyond GDPR and state-to-state rules, this is about how you care for your customers personal information. The return on investment will set the tone for future years of your business. After all, according to a 2018 report by Verizon, 58% of cyber-attacks targeted small business. While it may seem counter-intuitive and larger businesses are bigger fish to go after, they can be difficult to get into. After all, they’ve got the resources to protect their customer’s Data and are hyper aware of what it can be to their business if they don’t. Smaller and mid-size businesses generally don’t have the resources of the larger businesses, and may not focus on cybersecurity like they should which leaves their business wide open for cybercriminals. Chinks in the Armor of Your Data Cybercriminals excel at finding “chinks in the armor” of your Data. They’ll use any advantage to break in from the usual hacking and malware to physical breaches. One improperly secured device can be just the entry they need into your entire system.  What can you do? Be focused in your approach to Data security. Many small businesses tend to put out fires, rather than have a focused strategy. And each approach to tighten security can lead to more opportunity for hacking.Communicate your strategy to every member of your team. Something as small as clicking on the wrong link can lead to a Data breach.Train your staff on measures they can take such as to not click on a link they’re not expecting, to check email addresses and ensure they’re approved or white-listed as okay to access. The more aware your staff are, the better able they’ll be able to help ensure the security of your business’ Data. While staff may be on the front lines, this also requires a commitment from senior executives as well. Understand that just because you’re not dealing in billions of dollars, you may actually be at greater risk. Why? Because unlike the larger companies, your business may not survive the fallout of a cyber-attack. How to Protect Your SMB You can protect your business by creating a Data Security Strategy and consider the following: Encrypt your data;Authenticate your users by either a 2-step verification process or having them enter some kind of code;Authorize access to trusted sources. Encrypting Data helps protect the private and sensitive information and makes it unreadable without the correct key. To ensure only those who are trusted sources have access is through authentication.  Authentication can include username/password, code, tokens, phone number, and image association such as click only the boxes with pictures of street lights or stop signs. This helps your business control who has access and gives you tighter rein over who sees sensitive information and what they can do with it.  By defining the rules and regulations of access to information, training your employees to be aware and what to do to ensure security, you can strike a balance of increased security and transparency to your customers. In other words, the efforts you go through to protect their Data will put you ahead of the competition as you make inroads toward a Data privacy strategy while others take action as things happen. One Final Thought Ensuring your business’ Data is protected and detecting times when it may have been breached is increasingly important to help minimize damage. One issue SMBs face is that it may take longer to detect if there isn’t a Data security plan in place. The more quickly you can detect an issue, the more quickly you can reduce its impact and the more quickly and effectively you can respond, the better.  Interestingly, smaller businesses tend to have a better overall picture of their assets than larger businesses. This can be a boon when you communicate your new cybersecurity strategy to your teams and offers a significant return on investment of your resources. If you’re interested in Big Data and Analytics, we may have a role for you. Take a look at our current vacancies or contact one of our recruitment consultants to learn more.  For our West Coast Team, call (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.  For our Mid-West and East Coast Teams, call (212) 796 - 6070 or send an email to newyorkinfo@harnham.com.

Sandra Namatovu

Sandra Namatovu

14. November 2019

Web Analytics Trends

Web Analytics Experts On The Year’s Biggest Trends

Size. Scale. Strategy. Metrics. The measurement of the customer experience is inherent throughout our marketing and advertising efforts in today’s world. So, we thought we’d take a step back and ask Data professionals about their thoughts on current and upcoming trends in the realm of Web Analytics.Their answers were as wide and varied as the people who gave them. But to a one, these are all in executive leadership and are exclusively focused on Web Analytics and its effects on consumer behavior. Personalization Gets More Personal  "With IoT, today service providers have a huge amount of data about their consumers. In Web Analytics, this has led to analysis of individual customer behavior, which is enabling companies to offer personalized services to their customers.  Therefore, on-page analysis has become popular because the aim here is to convert the visitor to a purchaser when the opportunity presents itself. With voice search on the rise, this has led to a push towards analyzing voices- so as to understand emotions and identify points of frustration which lead to abandoned carts."  - Avinash Chandra, Founder and CEO at BrandLoom  Privacy Focus  “Many people are concerned about how the likes of Google and Facebook handle the analytics data they collect. Google Analytics has been the default choice for most tech teams for years now, but it's being installed on fewer and fewer sites nowadays. Instead of handing your website's visitors' data to Google, many young companies want to be in control of their visitors' data.”  - Uku Tehrat, CEO at Plausible Insights Reading the Tea Leaves of Web Analytics “Access to deep information has a drawback; it’s made us reliant on the instantaneous raw data from each analytics channel to inform strategy. However, that data isn’t always accurate. To solve the problem, marketers and analysts will need to take a more holistic view of the data.  Instead of, for example, tracking revenue by channel solely in analytics, the analytics professional will be looking at the real revenue of the business and evaluating the changes in the marketing that have led to that result. By looking at the real business KPIs and creating narratives that reflect the whole of the data, an analyst will be able to avoid the short-term thinking that comes from the constant analysis of daily analytics reports.” - Doug R Thomas, Marketing Consultant at Magniventris  The Third Wave of Business Intelligence  Sean Byrnes, the CEO of Outlier, an analytics solution provider, is seeing an interesting shift in Data Analytics. This shift has us entering the third wave of Business Intelligence (BI).  The first wave, data centralization, aggregated business data in a single place, making it easy to know where to look for answers. Next, data visualization tools made extracting answers easy and accessible, allowing anyone in the organization to make use of them.  The third wave is Automated Analysis. This wave will have a big impact on data scientists and how they do their jobs. In this third wave of BI innovation, automated analysis systems will constantly examine all of a business' data and provide "curated" insights related to specific and actionable changes in the business. This is vastly different than today's dashboards, giving data scientists specific, daily direction on which parts of the business to focus on. This also helps data scientists elevate their own brand to one of a data counselor. Helping define how to use data insights to fine-tune the business.  - Sean Byrnes, CEO at Outlier. Video Marketing is Here to Stay “From a marketing perspective, the biggest trend I see moving forward is the continual rise of video consumption.  Consumers are shifting from reading blogposts to watching YouTube videos, and from reading books to watching Netflix. We know that the currency of the online world is engagement. This means that whichever large company, small business, or individual can engage their audience most effectively, wins.  When it comes to web analytics, it is important to identify the metrics that signal strong user engagement and to work to improve upon the mover time. Some of these metrics include watch time, average view duration, re-watches, returning viewers, etc. The better you can get these metrics, the more engaged your audience will be.” - Jeremy Lawlor, Co-Founder & Chief Strategist at Active Business Growth AI-Enabled Data Interpretation  “AI is constantly being mentioned as an enhanced way to interpret and help visualize data, and we are seeing various tools that promise to do that. I also see a lot of potential in using Web Analytics to predict consumer behavior and have better forecasts of performance. In general, we will have better ways to decipher them in order to better serve our needs in understanding the historical data and identifying trends and risks.”  - Gabriel Shaoolian, Founder and Executive Director at DesignRush A Three-Pronged Shift of Integration and Visualization Data connection web + mobile + offline (data integration)  DataViz development (data visualization) Development of the data-driven business model  "This shift towards a more integrated and data-driven approach should be important to business. After all, it’s the business model not just of the future, but now." - Krzysztof Surowiecki, Managing Partner at Hexe Data, a Data Analytics company A Growth Spurt   “Web Analytics should expect a growth spurt in the next decade. Technology has gotten so complicated, we need people – senior level people – with experience to understand and distill data to the business. Even something as simple as Salesforce, needs experts. Jobs aren’t going anywhere.  Businesses are desperate for educated individuals to help them make sense of all the data and filter out that which “fake” (read: bot traffic) in order to really understand the numbers and what that means for their business.”  - Daniel Levine, trends expert and keynote speaker at DanielLevine.  Web Analytics has been backstage long enough. As businesses aim to strike a balance between the data measurement of the customer journey, ensuring customers’ data privacy, and tailoring each experience, there’s plenty of work here to go around. And with the estimated growth spurt in the next decade, now’s the time to jump in. If you’re interested in Web Analytics, we may have a role for you. Check out our current vacancies or get in touch with one of our expert consultants to learn more. For our West Coast Team, call (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.  For our Mid-West and East Coast Teams, call (212) 796 - 6070 or send an email to newyorkinfo@harnham.com. 

Lauren Harris

Lauren Harris

29. August 2019

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