Marketing and Insight

What We Do

We recruit the best data and analytics professionals into fulfilling marketing and insight positions.

We understand that marketing has shifted from a purely creative process into a data-driven field that uses specific analytical techniques to determine the outcomes of campaigns, guide investment decisions and plan future customer targeting.

Whether you need to enter new markets or re-energize existing ones, develop new propositions or improve customer experience, our Marketing & Insight Team understands the importance of knowing your target audience.

how We Do it

At Harnham we believe we can only deliver an exceptional recruitment experience by listening to what our customers are demanding.

We fully explore and appreciate the career aspirations of our candidates.

Our experience has helped us to develop an in-depth knowledge of the marketplace from coast to coast identifying emerging trends, as well as the different types of organization that we work with and their diverse requirements for Marketing & Insight skills.

Only then, once we have the full picture, are we able to deliver staffing solutions that ensure the very best outcome for all the people we work with.

make data Work for you

Harnham have two US offices in New York and San Francisco servicing clients and candidates in every major city. This coverage enables us to gain a deeper understanding of particular challenges and opportunities and provide better solutions to our customers.

We place considerable emphasis on getting to know you, your motivations and your skills. We do this to ensure we only introduce you to companies that suit you. By taking the time to listen to and explore our clients’ briefs, we soon know whether candidates fit their culture or not.

As a genuine specialist in marketing and statistical insight recruitment, we have developed long standing partnerships within the marketplace. These relationships allow us to provide our candidates with access to the best opportunities in the sector.If you are looking for that next career step in marketing analysis or statistical insights, let us help you find it.

Latest Jobs

Salary

US$200000 - US$225000 per annum + Benefits

Location

Los Angeles Metro Area, California

Description

Looking for a VP of Performance Marketing for a growing media company! Able to start ASAP and remote.

Salary

US$195080 - US$243850 per annum

Location

San Francisco, California

Description

An excited opportunity to lead a new team at a global leading fintech company!

Salary

US$95000 - US$110000 per year

Location

Boston, Massachusetts

Description

Do you understand customers inside and out, regardless of the channel of communication? Can you pair purchasing patterns with effective marketing strategy?

Salary

Negotiable

Location

Washington, District of Columbia

Description

Do you understand why we like the brands we do? What motivates us to buy them? If so, then this role could be interesting for you!

Salary

Bonus and Benefits

Location

Mountain View, California

Description

Looking for a director of product analytics! Hot new marketplace product that needs someone to come dig in and drive it forward on a 2mil+ user base.

Salary

US$100000 - US$130000 per annum

Location

Boston, Massachusetts

Description

As a Manager of Commercial analytics, you will build statistical models to deliver actionable insight for an innovative biotech company!

Salary

US$115000 - US$140000 per year

Location

Boston, Massachusetts

Description

Are you passionate about improving people's live through technology?

Salary

Negotiable

Location

Boston, Massachusetts

Description

Are you a Customer Analytics Manager with a focus on customer experience - if so this could be the next role for you!

Salary

£60000 - £70000 per annum + Benefits

Location

London

Description

This is a fantastic position for a Senior Analyst to step up into a manager role looking after a large team and delivering data driven solutions.

Salary

US$100000 - US$120000 per annum

Location

New York

Description

As data Scientist you will get to work on innovative projects doing statistical sampling and quantitative research!

Salary

US$130000 - US$150000 per annum

Location

Arlington, Virginia

Description

As Marketing Analytics Lead you will get to work for an international company using Syndicated data platforms.

Salary

US$160000 - US$180000 per year

Location

Boston, Massachusetts

Description

Are you consultative in nature and passionate about joining a mission driven company in the biotech sector?

Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

Five Ways Marketing Analytics Help Businesses Plan For The Future

Small business. Big business. From Amazon to Zoe’s Restaurant, everyone has taken a hit during the pandemic. Some are closed indefinitely while some have been retrofitted to make masks, ventilators, or have even become makeshift labs to find a vaccine or a cure for the coronavirus. But what’s one thing all these businesses have in common? The need for marketing.  We’ve all had emails assuring us our favorite business is doing their part to flatten the curve. Others might explain they’re refocusing or redoubling their efforts to support front line workers, but they’ll return to business when they can, and small enterprises? Every sale is a bonus for them as they struggle to make ends meet and stay in business.  So, what are some ways that Marketing Analytics are helping these businesses both big and small plan for the future? They’re making use of marketing analytics. Shift Strategies. Build Community. It’s a virtual business world, but that doesn’t mean you should stop marketing, or that your customers aren’t still around. By showing you care about your customers whether it’s taking steps to sanitize surfaces or offering high-value content.  By shifting strategies from outbound to inbound, it’s giving your customers a chance to window shop, browse, and consider before buying. Whether they’re having to be cautious about their finances or not, how you present yourself to them, keeps them around for the long haul.  Being there for your customers shows them you appreciate them and care about them. And that you’re not just about the sale. This is the virtual handshake which keeps your customers coming back and gives them something to look forward to in the future.  Show Support. Express Solidarity. This is for both your employees and your customers. When you show support and express solidarity from within your company, it speaks volumes to your customers.  These are trying times for everyone, if you must close your doors, be clear in your communications. Be honest and explain what’s happening, if and when you hope or expect to resume operations, and stay positive.  Niche Market Analysis Determine who your customers are and how they might react in times like these. How they react can determine what you do next and how you do it for your business? As much as you should have an overview of your demographics, it’s also important to take a deeper dive. Knowing this information can help you plan the most effective marketing strategy for the future of your business. This kind of raw Data offers a wealth of information and resources to help you best analyze your information.  Gather Data. Track. Analyze. This can help you get an overview of what’s working, what isn’t, and how you can pivot based on your customer’s needs. This time is an opportunity to assess, reassess, and pivot if needed to determine what works best for you and your customers. From here, you can refine your strategies, get creative in your ideas, test, and track.   Remember, Marketing is a process. Marketing is a long game. Have patience. Be consistent.  While the fruits of your labors may not be immediately felt, customers may feel of a sense of normalcy knowing you’re with them during this pandemic. Everyone’s in the same boat. We’re all in this together. Whether you’re a business on the front lines or have to close your doors for a while, using these strategies help not only your customers have something to look forward to, but you as well. As business processes have continue to shift online, looking for your next job has become more daunting than ever before. But here’s the good news. Leaders, Hiring Managers, recruiters, and prospective employees are all navigating a new way of doing business and finding talent to keep those businesses running.  In the wake of work-from-home policies, remote working, and the shifting landscape of working outside the office, technology careers are prime opportunities to both gain increased knowledge in your chosen field or begin your career path.  If you’re interested in Big Data & Analytics professional opportunities, check out our current vacancies or contact one of our expert consultants to learn more.   For our West Coast Team, contact us at (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.   For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to newyorkinfo@harnham.com

Machine Learning and Customer Experience for Business Scalability

Over the last four decades, we’ve feared change. Technophobia. Cyberspace. Smart devices. AI, Robotics and Automation. Each of these transformative shifts have changed our lives in one way or another. But there is a new, unexpected and desperately needed change already in play; putting the human back in our lives.  Human Resources. Human-centric customer service. Humans in cooperation and collaboration with smart technology. Both in B2B and B2C businesses, putting the human back in focus is imperative to success.  Consider Netflix. How it began, how it’s evolved, and how its efforts are seemingly leading the way for next gen personalization. Think: If you like this, then you may like (insert service or product here). Amazon does much the same. Putting the Human Element Back in CX When you call customer service with a concern or problem. What happens? Either there’s no phone number at all and you’re forced to send an email which you hope gets read by a person. Or if you do call, you push buttons trying to figure out which branch of the tree will get you to the correct person.  Chatbots have been one answer but they really only alleviate acknowledgement. We’ve all called a customer service number and spoken to two or more people about our issue. Bill Paterson, EVP of Salesforce, suggests a four-point, human-centric customer service engagement strategy, to help solve the problem.  In addition, his article takes a deeper dive into putting the human back in customer service. At the heart of the matter is putting Emotional Intelligence, care, and empathy back into the equation. Technology may be how people reach out, but it’s a human they want to speak to and connect with. When the two are paired, there’s a much better chance of success. And repeat customers. Pairing Machine Learning with a Human-Centric Touch While strategies and metrics still have a big role to play, there are other ways to measure customer success. Data gathered from your customers will only get you so far, but the human element, the human connection, supported by technology, is the next shift in Digital Transformation.  Machine Learning models can help predict what customers will want or need, but meaningful customer relationships are just as vital. It’s this pairing which can generate great service and scalability of today’s modern business. Though there is a strong underpinning of engineering components in building models, only a portion involves code. Much of the effort goes into the pipeline and workflow systems and infrastructure. It’s at this systems level, Data Scientists can focus on design and implementation of production. This strategy ensures that before building good models, a good foundation must be laid. One portion of this workflow has been called the ‘art of Machine Learning’. The ‘Art’ of Machine Learning  Data Scientists and Machine Learning Engineers have any number of ways to solve a problem. Dealing with such vast amounts of Data within a model is not unlike determining how to scale for a website which needs to handle large fluctuations in web traffic. The nuances of technology within the realm of human experience is an artform. Though in the future, most engineering challenges will be automated and open-source will be a go-to framework. As tools improve and ETL processes improve, ML Engineers and Data Scientists will get the opportunity to focus more on models and less on systems. But beyond the artform of experimentation and intuition is the growing trend for soft skills in tandem with technical skills. Those who can lead a technical team, who can communicate to non-technical professionals, and still have the Emotional Intelligence to navigate the human psyche. It’s these individuals who will be ready for the next step in leading businesses into the next generation of customer service.  Ready to take the next step in your career? Take a look at our current vacancies or contact one of our expert consultants to learn more.   For our West Coast team, contact us at (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.  For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to newyorkinfo@harnham.com.  

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