Marketing and Insight

What We Do

We recruit the best data and analytics professionals into fulfilling marketing and insight positions.

We understand that marketing has shifted from a purely creative process into a data-driven field that uses specific analytical techniques to determine the outcomes of campaigns, guide investment decisions and plan future customer targeting.

Whether you need to enter new markets or re-energize existing ones, develop new propositions or improve customer experience, our Marketing & Insight Team understands the importance of knowing your target audience.

how We Do it

At Harnham we believe we can only deliver an exceptional recruitment experience by listening to what our customers are demanding.

We fully explore and appreciate the career aspirations of our candidates.

Our experience has helped us to develop an in-depth knowledge of the marketplace from coast to coast identifying emerging trends, as well as the different types of organization that we work with and their diverse requirements for Marketing & Insight skills.

Only then, once we have the full picture, are we able to deliver staffing solutions that ensure the very best outcome for all the people we work with.

make data Work for you

Harnham have two US offices in New York and San Francisco servicing clients and candidates in every major city. This coverage enables us to gain a deeper understanding of particular challenges and opportunities and provide better solutions to our customers.

We place considerable emphasis on getting to know you, your motivations and your skills. We do this to ensure we only introduce you to companies that suit you. By taking the time to listen to and explore our clients’ briefs, we soon know whether candidates fit their culture or not.

As a genuine specialist in marketing and statistical insight recruitment, we have developed long standing partnerships within the marketplace. These relationships allow us to provide our candidates with access to the best opportunities in the sector.If you are looking for that next career step in marketing analysis or statistical insights, let us help you find it.

Latest Jobs

Salary

£30000 - £40000 per annum

Location

City of London, London

Description

Are you an insight analyst who wants to work for a leading customer loyalty consultancy?

Salary

Negotiable

Location

New Hampshire

Description

Do you have a background in website analytics or mobile app architecture and have proven experience building predictive models in R or SQL?

Salary

US$100000 - US$120000 per annum

Location

New York

Description

If you are hands-on and can ultimately contribute cross-functionally to a dynamic, all-inclusive environment, then this might be the best career move for you!

Salary

US$130000 - US$150000 per annum

Location

Chicago, Illinois

Description

Are you an innovative thinker who is always looking for new ways to do business? This could be the next step in your career!

Salary

US$115000 - US$135000 per annum

Location

Boston, Massachusetts

Description

If you want to help brands maximize revenue growth through analytics and insights, this could be the next step in your career!

Salary

US$100000 - US$135000 per annum

Location

Boston, Massachusetts

Description

Do you have progressive analytics experience in eCommerce and have proven experience working with large amounts of either customer and/or client data?

Salary

US$115000 - US$125000 per annum

Location

New York

Description

Do you have a background in ad tech, SaaS, or eCommerce and have proven commercial experience building data sets from scratch?

Salary

US$164599 - US$182887 per annum

Location

Cambridge, Massachusetts

Description

Are you well-versed in analytics and want to work for a market-leading biotech company that specializes in next-generation sequencing?

Salary

US$140000 - US$150000 per annum

Location

Boston, Massachusetts

Description

Are you well-versed in analytics and want to work for a market-leading biotech company that specialize in next-generation sequencing and molecular information?

Salary

US$195080 - US$213369 per annum

Location

New Hampshire

Description

Do you have a strong background in Mobile Analytics and want to join a market-leading fitness company that is looking to double its business in 2021?

Salary

US$110000 - US$120000 per annum

Location

New York

Description

Do you have an analytical mindset and want to work for one of the fastest-growing education networks in the United States?

Salary

US$175000 - US$200000 per year

Location

New York

Description

Are you an advanced analytics leader with a background in consumer insights?

Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

The Science Behind the Sales: Statistical Modelling and Consumer Insights

Black Friday, once reserved for the Friday after Thanksgiving, has a new lease on life. It’s not just one day a year. Now, it can be any day of the year. Why? Customers the world over appreciate the deals and discounts as they get ready for the holidays, and the insights gleaned from previous years help businesses determine what will sell best in the current year.  Add in the rise of mobile marketing in which you can buy anything, anywhere, anytime, and more people working from home than ever before, and you have the recipe for Black Friday every day. Especially once the leaves begin to Fall and the holiday season comes knocking at our doors. Behind Advanced Analytics & Insights within the Data profession, there are a host of professions which together help to create the products and launch them. Who could imagine the science behind the sales? Five Important Roles Behind Advanced Analytics & Insights There’s a reason that Data professionals are no longer siloed and must work across and within departments. Data influences every decision within business today. So, having the right people on your team in the right roles can ensure your business thrives. Marketing Analyst Using a spoke-and-wheel analogy, the Marketing Analyst is the spoke. These are the professionals central to taking the information from their Campaign Analysts, Pricing Analysts, and Statistical Modelling experts to determine what will sell best and what price. In essence, their research and Data helps companies figure out ‘what the market will bear.’ Campaign Analyst Focused campaigns to a target market will find a Campaign Analyst understands consumer behaviors. Once the customer is understood – what they buy, when they buy, why and how they buy – can help analysts measure, review, and justify each campaign to justify ROI.Consumer Insights While the Campaign Analyst is focused on targeted campaigns to specific customers, the Consumer Insights Analyst helps businesses tailor their marketing strategies to meet the needs of those customers. All of them. Whether they’re part of a targeted marketing campaign or if they’re prospective clients ‘window shopping’ when they download a ‘free product or click on an email’. Understanding these consumers helps to convert from passing interest to the purchase of a product or service. Statistical Modelling Analyst Do you love puzzles? A jumble of pieces which need to be put together so everyone can see the full picture?  Statistical Modelling are the jigsaw puzzle solvers of the Marketing department. These professionals pull together data from multiple sources and analyze the information to help form a clear picture of their ideal consumer. Toss in a bit of psychology – why customers do what they do and predict what they might do next – and your executives will understand the best way to distribute funds to grow their business. Pricing Analyst It seems simple enough. Determine how much it cost to produce a product or service and mark it up to make a profit, right? Not exactly. These days, calculating not only what it cost to make a product, any overhead to consider, and how much you need to mark it to make a profit is a complex prospect. Factor in what your competition is doing…on a global scale. Consider the fickle buying power of consumers – some days money flows and some days it’s reigned in tight. How do you determine the best price at the right time to ensure maximum profit while keeping pulse on spending patterns? Pricing Analysts take complex data, study customer spending habits, and conduct analyses on what the math says and what the impact might be. So, back to Black Friday sales. Taking what we know of the roles which help businesses set the tone for their marketing strategies, Black Friday every day makes sense. We’re home more. The lines between work and family life are blurred, but computers and phones are at our fingertips, and everyone delivers what we need right to our door. Why not get a jump on your holiday shopping? And once that’s done, you can focus on what your plans are for the future. Are you looking for a career change or just want to see what the market looks like within the Data professionals industry? There is plenty of information to be collected and analyzed. What role might you fill? If you’re looking for a role in Data & Analytics or are interested in Advanced Analytics & Insights, Harnham may have a role for you. Check out our current vacancies or contact one of our expert consultants to learn more.   For our West Coast Team, contact us at (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.   For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to newyorkinfo@harnham.com.  

How Digital Analytics & Marketing Help Shape E-Commerce

Since the days of store window displays, the shopping experience has been just that; an experience. So, what happens when you want to recreate the visceral and emotional experience of shopping from within the confines of a computer screen, smartphone, or tablet? Enter Digital and Marketing Analytics. According to a recent report by Adobe, e-commerce sales have seen a 77% jump year-over-year which at any other time in history should have taken 4 to 6 years. The COVID-19 pandemic has helped to escalate and drive these numbers leaving some businesses scrambling and others raking it in. So, what’s the difference? Data professionals. The Role of Data in E-Commerce Whether you buy online and pick up in store or have a product delivered to your door, the role of shopping has irrevocably changed. Ensuring consumers get the personalized experience they’re used to from the days of brick-and-mortar stores, retail stores have turned to Digital and Marketing Analytics to give their customers the shopping experience they’re used to within a different format. Professionals within the UI/UX Design vertical are particularly sought after. Buying habits are changing and competition is fierce. So, how does Data affect e-commerce? Here are 3 examples: Know Your Customer. No longer a lamented visage from yesteryear, knowing your customer is inherent to the survival of an online retailer.  Data professionals bring to life the customer through historical data, demographics, and creates products and services which elicit an emotional response to stop, look around, and buy. And if the cart gets abandoned, follow up email campaigns to jog the memory that you were here and were thinking about buying this or that item. Get Personal. Personalize shopping has evolved into the personal shopping experience. What made someone buy a product during their last visit? Dynamic presentation and emotion-driven verbiage can certainly contribute.  When an online retailer knows what the buyer wants or needs and presents it in a way that resonates. This is the personalization once the domain of sales clerks.  From the Data you enter at checkout to the social media platforms and search engines with information like what you’re looking for, where you’re located, your purchase history and more can sometimes leave the personalized experience out in the cold. Bridging the old personalization with the new is the key ingredient for successful online retailers. Sell Where Your Consumers are Buying. If your customers are on Facebook looking for a product or service, sell to them where they’re looking. Though reviews are still important, even more prevalent is the range of social influencers to help buyers make decisions. Enter social commerce. Layout, design, Data gathering, collecting, and analyzing all have a slightly different flavor within this construct.  Data Professionals in Demand Within the Digital Analytics and Marketing specialism are a variety of Data professionals in demand as retailers are forced online. Businesses need E-Commerce Analysts to help present the new normal for the online retailer. As buy online and pick up in store convenience increases as well as purchases made from devices such as your smartphone, there’s been a rise in demand for Web & Mobile Product Management as well. Digital Transformation is no longer at the doorstep of business, it has crossed the threshold. And rather than focus on one tool or another, the impetus is on the importance of having more than one tool at a candidate’s disposal. What candidates want has changed and evolved as well. Salary and bonuses have dwindled while the demand for experience and professional development have become rallying cries for finding and retaining top talent. For more information In our recently released 2020 Salary Guide we discuss each specialism. What’s working. What isn’t. And how businesses can hire and retain top talent to keep their projects on track and their businesses running smoothly. You can download your copy here.  If you’re interested in Data and Technology, Risk or Digital Analytics, Life Sciences Analytics, Advanced Analytics & Insight, Data Science, or Computer Vision, we invite you to check out our latest jobs. If you’d like to learn more, contact one of our expert consultants: For our West Coast Team, contact us at (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.   For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to newyorkinfo@harnham.com.  

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