Marketing Analytics Jobs

uncover the insights that matter

At Harnham, our role involves much more than making introductions.

As a leading recruitment expert in the field of data and analytics, we have a vital role in the sector’s community and do all we can to help its advancement.

The data gained from marketing and insight work cannot contribute to this growth without the support of Marketing Analytics professionals. The people in these positions are central to increasing the reach, results and efficiency of marketing efforts by turning unrefined data into actionable reports.

Every marketing channel holds valuable information, and it is Marketing Analysts that turn this into customer and performance insight. It is their responsibility to get the most from current campaigns and improve future ones. By analyzing data and responding to the findings, marketing strategies in every industry can be developed.

We are dedicated to the sector and the people within it. The role of an analytical specialist is a complex one, but we invest time into understanding every position. We also lead by example when analyzing our own market, publishing an annual salary guide each year based on the data of our own clients and candidates.

Latest Jobs

Salary

US$140000 - US$160000 per year

Location

Boston, Massachusetts

Description

This customer analytics manager needs to have expertise in advanced analytics and data science techniques.

Salary

US$105000 - US$120000 per year

Location

Boston, Massachusetts

Description

Are you a strong predictive modeler, with team leadership and experience in customer/subscription data?

Salary

US$90000 - US$120000 per year

Location

San Francisco, California

Description

An exciting opportunity at a fast-growing start-up in the healthcare space.

Salary

US$100000 - US$120000 per year + Benefits

Location

Boston, Massachusetts

Description

You will be working cross functionally across different channels to oversee the deployment of data driven marketing using customer analytics.

Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

Privacy Is Big Business For Small And Mid-Size Businesses

Privacy is Big Business for Small and Mid-Size Businesses

If you’re a small to mid-size business and think cyber criminals only go after big business; think again. It’s just as important, if not more important for you to have privacy plans in place. This goes way beyond GDPR and state-to-state rules, this is about how you care for your customers personal information. The return on investment will set the tone for future years of your business. After all, according to a 2018 report by Verizon, 58% of cyber-attacks targeted small business. While it may seem counter-intuitive and larger businesses are bigger fish to go after, they can be difficult to get into. After all, they’ve got the resources to protect their customer’s Data and are hyper aware of what it can be to their business if they don’t. Smaller and mid-size businesses generally don’t have the resources of the larger businesses, and may not focus on cybersecurity like they should which leaves their business wide open for cybercriminals. Chinks in the Armor of Your Data Cybercriminals excel at finding “chinks in the armor” of your Data. They’ll use any advantage to break in from the usual hacking and malware to physical breaches. One improperly secured device can be just the entry they need into your entire system.  What can you do? Be focused in your approach to Data security. Many small businesses tend to put out fires, rather than have a focused strategy. And each approach to tighten security can lead to more opportunity for hacking.Communicate your strategy to every member of your team. Something as small as clicking on the wrong link can lead to a Data breach.Train your staff on measures they can take such as to not click on a link they’re not expecting, to check email addresses and ensure they’re approved or white-listed as okay to access. The more aware your staff are, the better able they’ll be able to help ensure the security of your business’ Data. While staff may be on the front lines, this also requires a commitment from senior executives as well. Understand that just because you’re not dealing in billions of dollars, you may actually be at greater risk. Why? Because unlike the larger companies, your business may not survive the fallout of a cyber-attack. How to Protect Your SMB You can protect your business by creating a Data Security Strategy and consider the following: Encrypt your data;Authenticate your users by either a 2-step verification process or having them enter some kind of code;Authorize access to trusted sources. Encrypting Data helps protect the private and sensitive information and makes it unreadable without the correct key. To ensure only those who are trusted sources have access is through authentication.  Authentication can include username/password, code, tokens, phone number, and image association such as click only the boxes with pictures of street lights or stop signs. This helps your business control who has access and gives you tighter rein over who sees sensitive information and what they can do with it.  By defining the rules and regulations of access to information, training your employees to be aware and what to do to ensure security, you can strike a balance of increased security and transparency to your customers. In other words, the efforts you go through to protect their Data will put you ahead of the competition as you make inroads toward a Data privacy strategy while others take action as things happen. One Final Thought Ensuring your business’ Data is protected and detecting times when it may have been breached is increasingly important to help minimize damage. One issue SMBs face is that it may take longer to detect if there isn’t a Data security plan in place. The more quickly you can detect an issue, the more quickly you can reduce its impact and the more quickly and effectively you can respond, the better.  Interestingly, smaller businesses tend to have a better overall picture of their assets than larger businesses. This can be a boon when you communicate your new cybersecurity strategy to your teams and offers a significant return on investment of your resources. If you’re interested in Big Data and Analytics, we may have a role for you. Take a look at our current vacancies or contact one of our recruitment consultants to learn more.  For our West Coast Team, call (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.  For our Mid-West and East Coast Teams, call (212) 796 - 6070 or send an email to newyorkinfo@harnham.com.

Common Mistakes About Data Science And Your Role Within It

Earlier this month I had the pleasure of speaking at ODSC East, as the best future talent Data Science talent gathered together to discuss the direction of our industry.  With Data Science becoming such a broad term that covers a number of functions, and with the rise of new areas such as Blockchain, AI and ML, I wanted to talk about what it actually means to be a Data Scientist now, and in the future.  With this in mind, we conducted a survey over the course of the event where we asked what Data Science meant to the people there. Here’s what we found out: WHAT IS DATA SCIENTIST, ACTUALLY? Every company thinks they need one, and every analyst wants to be one, but more and more job titles that are not necessarily Data Science are now being billed as Data Scientists. In fact, when we asked people what they considered their job title to be, regardless of experience, Data Science came out on top: Data Scientist: 58% Data Analyst: 22% Machine Learning Engineer: 10% Business Intelligence Analyst: 9%  However, from my experience, this is not necessarily accurate. I once worked with the Senior Manager of Data Science in a very well established Retailer. He’d been there for less than one year and was already on the job market. In his interview he had been told that the company were fully behind investing in a top-class Data Science department but had actually ended up managing a team of people who were building dashboards creating reports for all areas of the business. This is much less Data Science, and much more Business Intelligence.  This confusion is quite typical within the industry and frequently needs to both unhappy employers and employees.  MORE THAN JUST TOOLS One common mistake when it comes to misidentifying Data Scientists is a result of people focusing on the tools people use. Whilst both Data Scientists and Marketing & Insight specialists might be skilled up in Python, R and SQL, their methodologies are significantly different. When asked to define a true Data Scientist at the event, 73% of people agreed the definition is: “A person who uses scientific methods, processes, algorithms and systems to extract knowledge and insights from structured and unstructured data.” Companies who panic about needing a Data Scientist to keep up with their competitors often ignore these crucial points and end up listing  every tool on a job spec. Frequently those who claim they want a Data Scientist actually want an Insight Analyst who can understand how customers behave, what they respond well to, what they’re talking about on social media, and how this unstructured data can be used to help their business make better decisions. WHAT DOES THIS MEAN FOR ME? For someone wanting to work in the Data & Analytics field there is one key rule: Know Yourself.  Think carefully about aspects within your Science, Operational Research, Statistics, and Analytics in general that you enjoy and how you can work them into your career. If you’re in college and just starting your career, don’t limit yourself by the sectors you think you have to work in; enjoy gaming? The gaming industry uses Data to make characters more lifelike, make sure they move in real-time and ensure that they play in a realistic way.  Just as crucial, however, is having an understanding of what the analytical teams around you do. Consider what roles they play in your business and how you are all interlinked, whilst being aware of the unique differences between roles. And, outside of analytics, those who understand what impact their work has on a business will always stand out amongst a crowd.  Essentially, don’t let yourself be limited by the title of Data Scientist. There are hundreds of roles within Data & Analytics so think about which one is right for you, rather than following the crowd.  If you’re looking for your next opportunity in Data & Analytics, or are looking to build out a team, take a look at our latest roles or get in touch with one of our expert consultants: For our West Coast Team, call (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.   For our Mid-West and East Coast Teams, call (212) 796 - 6070 or send an email to newyorkinfo@harnham.com.  Or, if you'd like to talk to me directly about anything I've talked about above, feel free to drop me a line at jennikavanagh@harnham.com.

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