Marketing Analytics Jobs

uncover the insights that matter

At Harnham, our role involves much more than making introductions.

As a leading recruitment expert in the field of data and analytics, we have a vital role in the sector’s community and do all we can to help its advancement.

The data gained from marketing and insight work cannot contribute to this growth without the support of Marketing Analytics professionals. The people in these positions are central to increasing the reach, results and efficiency of marketing efforts by turning unrefined data into actionable reports.

Every marketing channel holds valuable information, and it is Marketing Analysts that turn this into customer and performance insight. It is their responsibility to get the most from current campaigns and improve future ones. By analyzing data and responding to the findings, marketing strategies in every industry can be developed.

We are dedicated to the sector and the people within it. The role of an analytical specialist is a complex one, but we invest time into understanding every position. We also lead by example when analyzing our own market, publishing an annual salary guide each year based on the data of our own clients and candidates.

Latest Jobs

Salary

US$110000 - US$120000 per year + great benefits + growth opportunity!

Location

Massachusetts

Description

I am looking for data driven advanced analysts who are ready to take on 2019. Technical marketing analytics experience with retail experience? Click now!

Salary

US$40 - US$60 per year

Location

San Francisco, California

Description

Looking for where you can help improve small businesses through analytics? This SaaS company is for you!

Salary

US$320 - US$440 per day

Location

San Francisco, California

Description

This leading global media and entertainment company is looking for someone to fill in as the Director of Insights & Analytics

Salary

US$320 - US$640 per day

Location

San Francisco, California

Description

This leading global media company is looking for someone who is great at telling a story with data to lead their marketing measurement efforts.

Salary

US$280 - US$440 per day

Location

San Francisco, California

Description

This leading global media company is looking for someone who is great at telling a story with data to lead their marketing measurement efforts.

Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

AI and Predictive Analytics Check-in to Hospitality

With summer in full swing, many of us are either planning our vacations, or have already enjoyed them and are thinking of where to go next. Regardless of location, we’re all looking for the same thing; a great experience to remember for years to come. No matter how exciting our trip, we all want our plans to run smoothly and, luckily, AI is here to help.  Today we have more options and more buying power than ever before. The ease with which we can search and select via our phones has kept businesses on their toes and driven them to look beyond traditional service.  By incorporating AI, the hospitality sector is implementing new ways to serve their customers more easily and efficiently. Fueling the AI Hospitality Experience The hospitality industry has a notoriously high turnover rate, relying heavily on seasonal workers, and those early in their careers. But, with AI, digital analysis, and predictive analytics entering the industry, new technologies are providing alternative customer service solutions: Predictive Analysis  Automation  Smart Domotics Advertising Predictive Analysis  As ‘the customer is always right’, the best way to create a smooth and memorable experience is to know what they want and then give it to them.  Given that difficulties can arise when there are too few staff for the number of guests, there is a need to be proactive when planning, in order to be reactive on the day. Utilizing Machine Learning, facilities can predict staffing and supply needs, planning for a more streamlined and, ultimately, better service.  Automation  Automating repetitive operations such as check-ins and check-outs, room assignments, and housekeeping deliveries gives staff more time to focus on the customer. As small and large hospitality businesses compete with the growing success of home sharing platforms, such as AirBnB, AI can give traditional facilities a fresh edge. In addition, rapid and efficient responses lead to greater customer satisfaction which, in turn, leads to a healthier bottom line.  Smart Domotics  More and more hotels are looking to the Internet of Things and Linked Technologies as they evolve into ‘smart’ destinations. With devices that can measure everything from room temperature to customer preferences, facilities can adapt in order to create an optimal environment. Furthermore, interaction with these ‘smart’ technologies can help hotels evolve over time, placing a greater emphasis on elements that prove to be the most popular with customers.  Advertising  From targeted Social Media campaigns to personalized gifts on arrival, Analytics can enhance the entire customer experience. When booking, users can engage with Chatbots 24/7, adding an element of humanity to the online booking experience.  When customers engage with resort apps and website, AI technologies cross-check their interactions and adapt their recommendations accordingly. With more people travelling than ever, the effort of keeping up with travelers the world over, night and day, is shifting to AI, thereby allowing the workforce more freedom to tend to customer needs.  AI in the Cloud The world of digital is transforming our lives, and the rise of Cloud technologies has taken digital analysis to the next level. With the advancements in AI, the hotel industry needs professionals who can create apps, collect and translate data, and, of course, build rigid infrastructures.  If you want to help hotel owners get a leg up on their competition and have a hand in creating a memorable travel experience for someone, we may have a role for you. To learn more, check out our current vacancies.  For the West Coast team call us at (415) 614-4999 or email us at sanfraninfo@harnham.com. For our Mid-West and East Coast Teams call us at (212) 796-6070, or email newyorkinfo@harnham.com.

Social, Fashion, And The Data Analytics Journey

Customers are more discerning than ever when it comes to where, how, and what they’re buying. With the rise of social media and video marketing, these real time decisions are creating real time insights. As trust declines in traditional media and advertising, it’s the Influencers who are now center stage. Combining stunning imagery and aspirational lifestyles, it is their sponsored posts that are informing an entire generation’s decisions, giving the fashion world invaluable insights regarding the future of retail.  From lowering costs to highlighting the right talent, as well as offering insights into supply chain processes, social media is bringing another aspect to the customer journey. As the need for Data Scientists and Digital Analysts grows, so too does the need for those who can offer both technical AND soft skills. The demand for creative talent within Digital Analytics is growing. We’ve talked about how data teams are no longer siloed and are now integrated with marketing and sales teams, and the industries Big Data effects from the boardroom to the stockroom. Showing Your Creative Side Video marketing is king in 2018 and, if it can work for brands, it can work for you. As more and more people use their mobile phones to research key decisions, including when hiring, mobile video and broadcast-style content is one of the most effective ways of engaging your audience.We’ve already talked about how to boost your resume with video in a previous article, let’s quickly revisit two of our key points:Appearance: It takes less than ten seconds to make a first impression. Professional dress, a smile, and lighting are all important areas to help you set the stage for your video.Script:  Working with a short script helps you stay on track and focus on key points. It also makes it easy for hiring managers or recruitment agencies to follow along. Whether your video is you talking to camera, or a slideshow of your work, it is important to cover these key points: Explain why you’re the best person for the job.Show how your skills and expertise can help them solve their problems. Use engagement metrics as evidence for your successes. Keep your video short. Anywhere from a 30-second elevator pitch to a 2-minute in-depth video.  HOW AI Can Help When utilizing date to enhance a customer’s experience, it is crucial to maintain the essentials of customer service; be human, helpful, and relevant. We don’t want someone looking at a pair tennis shoes to be shown an image of stilettos. Thankfully, with the use of AI and predictive analytics, they’re likely be shown an image of tennis shirt or racquet they might want to purchase along with the shoes. AI continuously learns to upsell and add value. These days, we are a visual society, taking bite-sized moments of our day in video clips and imagery. Because of this, we’ve seen an increase in visual search engines using machine learning to search by images rather than keywords.   This data, alongside what we can learn from Social, offers a unique look at what consumers are interested in. It is a valuable source of customer intelligence, and by applying it to a business’ challenges, we can leverage the information to influence and inform. What we learn can then help solve those challenges or offer feedback regarding product development. The number of people consuming fashion through social media is expected to reach 1.2 billion by 2020, with Instagram, Pinterest, and YouTube leading the way. Images help bring consumers into a brand’s story, particularly in the world of fashion. And as, virtual reality, augmented reality, and wearable tech allow for real time researching, sizing, and virtual trying-on of products, as well as instant feedback from friends, fans, and family, the industry needs to move faster than ever.   Want to influence one of the fastest growing and spirited fashion brands and help drive global initiatives? We may have a role for you. We’re in search of a Director, Digital Analytics – Fashion Brand in San Francisco.  Want to learn more or check out our current vacancies? For the West Coast team call us at (415) 614-4999 or email us at sanfraninfo@harnham.com.

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