VP, Performance Marketing

Los Angeles, California
US$200000 - US$225000 per year

VP, Performance Marketing

Los Angeles, CA

An a exciting opportunity to join a social-first full service digital agency that focus on storytelling across platforms by building creative campaigns from the insights gained through content they produce. As they expand their leadership team, they're looking to bring in a VP of Performance Marketing to drive the overall approach to media execution across all digital touchpoints.

ROLE OVERVIEW - VP PERFORMANCE MARKETING

  • Working in close partnership with the VP of Analytics to drive incremental growth across our media efforts
  • Focus on standardization of media services and capabilities
  • Lead all media strategy and planning processes across paid media channels for multiple clients
  • Help ensure the performance media strategic vision and work is visible to the industry
  • Develop holistic media planning process to personalize the consumer experience
  • Motivate, lead and manage internal teams. Conduct performance reviews and career path plans for direct reports.

YOUR SKILLS AND EXPERIENCE

  • 10+ years of experience leading teams within paid media planning and buying
  • Demonstrated success in managing and leading high performing teams
  • Proven track record of large-scale media buying proficiency across several biddable platforms
  • Fluency with analytics, attribution and measurement systems
  • Experienced in delivering strategic presentations to C-level

HOW TO APPLY

For more information about the role press "apply now".

KEYWORDS

Paid Media, Digital Media, Performance Marketing, Display, Programmatic, Search, SEM, Social, Attribution, Analytics, Data, Buying, Planning, DV360, DoubleClick, DSP, AMS, TTD, The Trade Desk, OTT, Connected TV

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JP/VPMV
Los Angeles, California
US$200000 - US$225000 per year
  1. Permanent
  2. Digital Marketing Analyst

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Computer Vision in Our Day-to-Day Lives

We make micro adjustments every day to what we wear, how we shop, and how we drive. Our healthcare and industrial verticals are working with AI and Computer Vision to enhance our experiences from the user to the professional. There are a variety of computer vision applications to make life easier, more efficient, and safer. In other words, our computers have eyes. Every industry, it seems, is now touched by Computer Vision. From retail to healthcare to agriculture to banking, AI technology combines with deep learning and machine learning to help computers “see” where a car goes, an individual’s health, and what outfit might look best for any given outing. So, let’s take a look at some of the industries currently using Computer Vision. AUTOMOTIVE Human error and distractions often lead to car accidents and fatalities. According to the WHO, it’s estimated traffic accidents will be the seventh leading cause of death by 2030. To help alleviate this prediction, there is work being done on a self-driving car with sensor technology. Though autonomous cars have been tried before, this next incarnation has worked to ensure it can detect not only other cars and other large obstacles, but also pedestrians and cyclists at a distance. As it navigates through the streets autonomously, it follows traffic regulations as well as detect hand signals, and more. Efforts to train the vehicles use deep learning to predict, plan, and map its way through various scenarios. HEALTHCARE The advent of Computer Vision in technology has been a boon to the industry. It can help determine conditions of illness, reduce or eliminate misdiagnoses, and can even monitor blood loss during medical situations.  Captured images on items such as surgical sponges can be processed using Computer Vision using Machine Learning. In comparison with the human eye, the computer’s estimates were more accurate.  RETAIL  Retail has been at the forefront of many changes within the tech industry. And now, as online shopping, e-commerce, and virtual events take over traditional venues and brick-and-mortar stores, even the task of trying on clothes has gone virtual. From a virtual mirror which uses Computer Vision to help identify what outfit looks best. What may be most appropriate in what situation. Something like a movie montage, but in real time for a real person.  Retail takes things a step further by stepping up security. Using Computer Vision, retail security apps can monitor what is being recorded, what has been taken from shelves, and items being fake scanned. This information and knowledge can lead to reduced theft and other losses in stores. While other industries such as banking and agriculture have also seen a rise in Computer Vision, it’s the above which we might see in our day-to-day lives sooner rather than later. ONE FINAL THOUGHT Business processes have shifted online, looking for your next job has become more daunting than ever before. But here’s the good news. Everyone’s on the same page. Leaders, hiring managers, recruiters, and prospective employees are all navigating a new way of doing business and finding talent to keep those businesses running. In the wake of work-from-home policies, remote working, and the shifting landscape of working outside the office, technology, and particularly biotechnology careers are prime opportunities to both gain increased knowledge in your chosen field or begin your career path.  If you’re interested in Big Data & Analytics or other Data professional opportunities, check out our current vacancies or contact one of our recruitment consultants to learn more.   For our West Coast Team, contact us at (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.  For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to newyorkinfo@harnham.com.  

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