VP Marketing Sciences

New York
US$175000 - US$200000 per year

VP Marketing Sciences
Research Analytics Consultancy
New York City
$175,000 - $200,000

A rapidly growing Research and Insight Strategy Consultancy are looking for an ambitious and experienced VP Marketing Sciences to join their expanding team in the heart of New York City. This is a brand-new role, due to winning new business and developing existing relationships with high end clients. This company specialize on in providing innovative research and data driven strategies to a diverse range of long-term clients across the Media, Film , Retail, and CPG sectors, and is a great next step for someone who is looking to join a company who will invest in your growth and development.

THE ROLE - VP Marketing Sciences:

As a VP Marketing Sciences, you will be part of the senior team, as well as involved in a diverse range of projects working on market segmentation, brand positioning/tracking and customer experience. You will be a leading part of a collaborative team who are technically strong in SPSS and R to do the statistical analytics as well as qualitative, delivering key insights from your work to senior stakeholders.

You will:

  • Actively take part in understanding client requirements, whether it be to understand advert effectiveness, customer experience or persona across multiple channels, creating customer journey insights
  • Be involved in the end-to-end design of surveys and questionnaires, working with internal teams to ensure that the quality of data received it of a high caliber, and helps to understand the motives behind customer behaviors.
  • Be using SPSS or R to perform conjoint analysis, focusing on audience profiling, market segmentations and brand tracking/positioning for a diverse range of clients and projects, so need to be willing to learn and diversify across projects
  • Responsible for visualizing the data outputs, building a strategy that will help clients achieve their overall business goals.

YOUR SKILLS AND EXPERIENCE:

  • Degree educated in a statistically focused discipline such as Math, Stats, Psychology etc with a strong business acumen
  • Sound understanding of statistical techniques such as regression, correlation or conjoint analysis, preferably using SPSS or R
  • Proven experience in building and executing surveys to understand customer experience
  • Ability to work in a fast paced, fluid environment, managing multiple projects simultaneously

THE BENEFITS

As a VP Marketing Sciences, you can expect to earn up to $200,000 + great benefits including working in a fun environment that regularly host in-house yoga and cardio classes, weekly socials, concerts and invest heavily in your professional development

HOW TO APPLY:

Please register your interest by sending your Resume via the Apply link on this page

KEYWORDS:

VP Marketing Sciences, Consumer, Research, Strategic, Analytics, Conjoint, Consultancy, Survey Design, Market Segmentation, Brand Positioning, Brand Tracking, Social Media, Digital, Entertainment, CPG, Retail, Persona, Audience Profiling, Regression, Predictive Modelling, SPSS, Python, R, Discrete Choice, Modelling, Media

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96527/JK
New York
US$175000 - US$200000 per year
  1. Permanent
  2. Customer Insight

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