VP Digital Analytics

New York
US$180000 - US$210000 per year + equity

VP Digital Analytics

New York, NY

$180,000 - $210,000

Do you have a track record in implementing best in class digital analytics and web analytics processes from the ground up? Do you dream of being the analytics leader in an award-winning brand and building out your very own team from scratch? These types of opportunities don't come around too often, but a high-growth digital marketplace company is hiring for their first VP Analytics - it could be you!

The Role

As VP Digital Analytics, you will grow and lead a team across analytics, marketing technology and marketing operations, working closely with the wider marketing team. You will be looked to as the voice of analytics for the business, with the opportunity to define the analytical toolbox as you wish. Your analyses will optimize the sites, acquisition and retention campaigns, as well as playing a role in the overall digital business strategy. You will bring solid experience in implementing web analytics tools (Google Analytics/Adobe Analytics), the ability to leverage consumer data into insights, and a collaborative work ethic to the team!

In particular, you can expect to:

  • Implement your own digital analytics/web analytics tool kit and definite processes
  • Organize data trends and look at ways to unlock new consumer data sources
  • Build out a team of digital analysts and BI analysts, while working collaboratively with the existing marketing team, as well as Product, Tech and Operations
  • Analyze data and deliver insight on site and media campaign performance, solving problems around pixel tracking
  • Perform A/B testing and multivariate testing

Your Skills and Experience

  • Bachelor's Degree required
  • Working experience in a digital analytics or web analytics leadership position
  • Working experience in analyzing data from digital platforms (Google Analytics, Adobe Analytics, DMPs, attribution tools, DCM)
  • Experience in implementing web analytics tools
  • Strong client management and strategy delivery skills
  • Deep knowledge of cross-channel digital marketing campaigns
  • Experience working collaboratively with marketing operations and technology teams
  • Ability to pitch findings and ideas to stakeholders
  • Working exposure to R or Python preferred

SALARY AND BENEFITS

The successful candidate will secure a salary of $180,000 - $210,000 plus equity and benefits depending on experience

HOW TO APPLY

Please click 'Apply Now' above.

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LH302
New York
US$180000 - US$210000 per year + equity
  1. Permanent
  2. Digital Marketing Analyst

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