VP Campaign Optimization

New York
US$200000 - US$220000 per year

VP Campaign Optimization - Ad-Tech

New York, NY

$200,000 - $220,000

Are you a performance driven, campaign optimization guru who wants to drive the success of a game-changing mar-tech company? Are you a natural born leader who can own delivery of delivery of performance and take it to the next stage? This revolutionary technology is seeking a VP Campaing Optimization with eCommerce or performance media experience to build out a major operation that will service all its clients.

The Company

Having received over $70MM in funding, their outcome-based marketing technology has been recognized by Forrester as the most powerful solution of its kind. It success in driving up to 20% more offline and online sales for giant names across retail, CPG, automotive and travel has been proven consistently and they're taking the industry by storm.

The Role

This critical role will oversee and own analytics and campaign insight and optimization. You will be passionate about seeing tangible results and performance from campaigns, inventing models that will drive performance and scale them. You will be a senior leader within the company, working directly with the CEO as well as communicating with all teams in the business, particularly client services and Engineering. Most importantly, you will be turning data into insights every day - this is the perfect role for an innovative puzzle solver!

In particular, you can expect to:

· Bring digital media campaign performance expertise to drive scalable success, overseeing the performance of every campaign

· Offer analytical excellence, leveraging languages like SQL, R and Python to build and invent scalable algorithms

· Oversee a team of Statistical Modelers and Campaign Optimization Specialists

· Collaborate with internal teams including data science to research optimization best practice, Client Services and engineering and product to enhance and robotize performance

Your Skills and Experience

· Working experience in performance marketing or campaign optimization

· A background in eCommerce or mar-tech will be preferred

· Experience managing small teams

· Experience using SQL, R, or Python professionally

· Comfort in liaising with the C-suite as well as other teams including data science and engineering

· You'll bring an analytical flair and entrepreneurial spirit

· Working experience in a digital analytics leadership position

SALARY AND BENEFITS

The successful candidate will secure a salary of $200,000 - $220,000 and benefits depending on experience

HOW TO APPLY

Please click 'Apply Now' above.

KEYWORDS

Ad-tech, Mar-tech, SQL, Python, Excel, performance marketing, video Insight, insights, shopper, customer, analytics, technology, campaign, Tableau, CRM, database, acquisition, retention, marketing, digital, SEM, SEO, paid search, display, dashboard, Omniture, site catalyst, web analytics, CoreMetrics, webtrends, website, Google Tag Manager, Tag Manager, Dynamic Tag Manager, HTML, CSS, Java Script, Flash, JQuery

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LH3902
New York
US$200000 - US$220000 per year
  1. Permanent
  2. Media Analyst & Adtech

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