VP Analytics - Marketing Effectiveness

VP, Analytics - Marketing Effectiveness
Marketing Consultancy
Remote
$175,000 - $225,000

Are you an experienced leader in the econometrics space? If you have a solid background in working very closely with clients across different industries and sectors, with proven successes in increasing the effectiveness of marketing initiatives by using highly statistical analysis, then this could be a good step in your career. This boutique consultancy specialize in optimizing the marketing mix and increasing sales forecasting across all channels, and are looking for a senior leader who is still very technical in R, Python or SAS and SQL to join them and report directly into the Chief Analytics Officer.

THE ROLE:

As a VP Analytics - Marketing Effectiveness, you will be managing multiple clients projects and high performing teams of data scientists and econometricians to understand how effective each channel of communication is for the client base to optimize marketing spend and ROI. You will still be hands-on when needed about 20% of the time, as well as client facing, delivering insights and recommendations on all marketing effectiveness capabilities for this growing business. You will focus on:

• Understanding client's marketing constraints across all channels of engagement building Marketing Mix and Multi-Touch Attribution models in R, Python or SAS to understand how effective their TV, Radio, Newspaper and Social channels are as well as traditional marketing channels
• Making recommendations on how to increase their marketing efficiency, effectiveness, and ROI, as well as where and when they advertise across the diverse channel base
• Leading multi-disciplinary teams and working cross functionally across the business to ensure that the quality of the data and models are of the highest standard
• Delivering insights and recommendations to diverse stakeholders on how to improve their marketing performance and increase customer engagement

YOUR SKILLS AND EXPERIENCE:

• Degree educated in a numerical discipline such as Math, Stats, Computer Science or similar
• Proven experience in building Market Mix and Multi-Touch Attribution models in R, Python or SAS as well as strong SQL background
• Proven experience in building and maintaining relationships, as well as delivering insights and recommendations to C-Level stakeholders
• Project management capabilities, with a strong business acumen are essential

BENEFITS

As a VP Analytics - Marketing Effectiveness, you can expect to earn up to $225,000 (depending on experience), plus competitive benefits.

HOW TO APPLY?

Please register your interest by sending your resume to Jenni Kavanagh via the Apply link on this page

KEYWORDS:

VP, Team Manager, Python, SQL, R, SAS, Market Mix Modelling, Multi-Touch Attribution, Strategy, Client facing, Recommendations, ROI, Campaigns, Forecasting, Product, Pricing, Promotion, Loyalty, Customer, Engagement, Consultancy, TV, Radio, Newspaper, Social Channels, Marketing Effectiveness, Marketing Efficiency