VP Advanced Analytics

VP Advanced Analytics
Marketing Agency
New York
$180,000 - $190,000 + benefits

Are you a "purple unicorn" with an entrepreneurial mindset who possesses not only a background in advanced analytics with the ability to predict customer behaviors across multiple channels, but also have a solid background in media, advertising or web analytics? I am looking for a VP Analytics to manage a multi-disciplinary team, who work on advanced projects for a global healthcare giant within the AdTech space.

THE COMPANY:

You will be joining a rapidly growing integrated analytics and marketing agency based in New York, who work with some of the biggest brands across the globe to help them fully optimize and utilize their media, marketing and communications spend to ensure that they are efficient, effective and increase ROI. They pride themselves on the variety of work, diverse environment and the ability to flex your analytics muscles and explore what can be done with data to push the boundaries of what is possible.

YOUR ROLE:

As the VP, Advanced Analytics, you will be a team manager and lead for some of the company's biggest accounts, as well as one of the most advanced and multi-disciplinary teams whose experience span media analytics (paid/search/display/social), digital marketing, predictive analytics and programmatic buying. You will be responsible for:

• Building, managing and developing the growing team of analysts, ensuring that they continue to grow and push boundaries to achieve the client's omnichannel media, content and marketing communication goals. There will be an element of being hands-on in this role
• Interfacing with the clients regularly, understanding their requirements and devising advanced analytics solutions and implementing media and marketing mix measurement frameworks that are effective and efficient in increasing engagement and ROI.
• Using your advanced and web analytics backgrounds in R/ Python, SQL, Adobe, Google and knowledge of DMPs/DSPs to aggregate and integrate multi-channel data and predict customer behaviors based on their engagement with advertising/marketing and purchasing trends
• Growing the companies ability in programmatic/social/search/paid/display advertising and integrating this with offline and email channels to provide a full-service for their clients, as well as developing further opportunities for the internal team

YOUR SKILLS AND EXPERIENCE:

• Degree educated in a numerical discipline such as Math, Stats, Economics or similar
• Background working in B2B environment with an understanding of the end user
• Proven capabilities in building and managing teams including predictive digital/web analytics and programmatic
• Strong quants background in R, SQL/Python and web analytics tools including Adobe Analytics, Google Analytics, DMPs/DSPs
• Ability to engage with a wide variety of stakeholders at different levels, delivering insights and recommendations

BENEFITS:

As a VP Advanced Analytics, you can expect to earn up to $190,000 + benefits (depending on experience)

HOW TO APPLY:

Please register your interest by sending your resume to Jenni Kavanagh via the Apply link on this page

KEYWORDS:

R, SAS, Python, SQL, Model, Modell, Modelling, Modeling, Digital, Marketing, Agency, Integrated, Analytics, Analysis, Paid, Social, Search, Display, DMP, DSP, Programmatic, Predictive Analytics, B2B, B2C, VP, Director, Advanced Analytics, AdTech, Omnichannel, Consumer, Stakeholder Management, Team Management, Media, MarTech, Content, Advertising,