User Acquisition Manager - Mobile Gaming

User Acquisition Manager - Mobile / Gaming

Los Angeles / San Francisco, CA

An exciting opportunity to join a fast-paced, growing mobile gaming company as a User Acquisition Manager where you will be responsible for leading a talented team and managing large marketing budgets. This organization has almost tripled in size over the past year and is continuing to expand as their client and user base grows at an exponential rate.

ROLE OVERVIEW - USER ACQUISITION MANAGER

• Manage an annual marketing budget of $45+ million across various channels (SEM, Programmatic, Display, Social, TV)
• Manage a team of up to 6+ UA analysts/media buyers depending on management experience
• Understanding customer ecosystems and behaviors/long-term trends, and provide insights to leadership to drive high quality, high velocity business decisions within cross-functional teams
• Determining ROI and LTV of customers

SKILLS AND EXPERIENCE

• Extensive experience focusing on user acquisition/growth marketing for a gaming company or mobile led business
• A minimum of 1 years' experience managing direct reports
• Experience managing spend across paid search, paid social, ASO, programmatic, and affiliate
• Ability to move easily between technical activities and providing insights to executives
• Data driven mindset and SQL knowledge is desirable

KEYWORDS

Marketing, Acquisition, Growth, SEO, SEM, LTV, ROI, Manage, User Acquisition, UA, Growth Marketing, Paid Media, Programmatic, Display, TV, Digital Marketing, Gaming, Mobile