Senior Marketing Data Scientist

Senior Marketing Data Scientist
AdTech
New York, NY
$120,000 - $130,000 + Bonus + Benefits

A leading, fast growing AdTech company is looking for an experienced Senior Marketing Data Scientist to successfully build a range of Machine Learning and Attribution models to meet business growth in New York City.

THE ROLE:

As Senior Marketing Data Scientist, you will partner with the company's Integrated Media and Emerging Business teams and lead the design building, and deployment of a wide range of Machine Learning and Attribution models to maximize growth for major clients. You will be responsible for:

• Collecting, cleaning, and manipulation large amounts of client data using SQL
• Building Machine Learning (i.e., Linear/Logistic Regression, Classification) and Attribution models (i.e., MMM, MTA) using Python and/or R
• Performing media strategy optimization, A/B testing, and Customer Lifetime Value analysis
• Building dashboards in Tableau & delivering valuable data-driven insights to various stakeholders

YOUR SKILLS & EXPERIENCE:

• Progressive Advanced Analytics and/or Data Science experience in Media, tech, or eCommerce
• Proficient in data collection, pipelining, and preparation using SQL and Google Analytics
• Strong hands-on Predictive/Statistical modeling skills using Python and/or R
• Strong knowledge of ML techniques (i.e., supervised, unsupervised) and models (i.e., regression)
• Proficient in building Attribution models (i.e., Marketing Mix, Media Mix, Multi-Channel/Touch)
• Strong Customer Lifetime Value (CLV) and Customer Journey Analysis skills
• Strong dashboarding/data visualization skills using Tableau, Looker, and/or Power BI
• Strong verbal/written communication and presentation skills across the business
• Bachelor's degree in Economics, Mathematics, Statistics, or related discipline; Master's or Ph.D. preferred

BENEFITS:

As Senior Marketing Data Scientist, you can make up to $130,000 base (depending on your experience).

HOW TO APPLY:

Please register your interest by sending your resume to George Little via the apply link on this page.

KEYWORDS:

Advanced Analytics, Data Science, Marketing Attribution, Attribution Model, Multi-Channel Attribution, Multi-Touch Attribution (MTA), Machine Learning (ML), Supervised Machine Learning, Unsupervised Machine Learning, Logistic Regression, Linear Regression, Classification, Decision Trees, Segmentation, A/B Testing, Python, R, SQL, Tableau, Google Analytics, Marketing & Advertising, Marketing Mix Model