Harnham

Senior Marketing Analytics Manager

Wilmington, Delaware
US$130000 - US$150000 per year

This vacancy has now expired. Please see similar roles below...

Senior Marketing Analytics Manager
Financial Services
Wilmington, DE
$130,000 - $150,000 + benefits

A major financial services company are looking for an experienced Marketing Analytics Manager with a background in consumer lending, retail banking or credit cards to join a highly successful team focusing on marketing efficiency and effectiveness, to increase customer engagement. This is a technical and strategic role, so the right candidate must have a strong background in SQL/SAS, experience in the finance sector, and the ability to deliver insights to varied stakeholders across the business.

The role in more detail - Senior Marketing Analytics Manager:

  • You will be working on a variety of marketing analytics projects to improve customer targeting and marketing efficiencies with new and existing products, while reducing risks and increasing ROI
  • Analyzing the existing product and customer portfolios, as well as third party data, you will be responsible for creating customer segmentations and reports to provide insights into how they're performing, making recommendations to drive efficiency and effectiveness of communications strategies
  • You will be optimizing multiple channels of data, ensuring that the data is accurate and clean to service multiple departments in the business, working closely with the IT, Collections, Risk and Marketing teams
  • Working in a data driven environment you will play an integral part of a centralized analytics function, providing analytics solutions to answer key business questions, as well as managing a small team

Your skills and experience:

  • Degree educated in a quantitative or numerate discipline such as Math, Stats, Economics, Computer Science etc
  • Experience working within a deep dive analysis and financial services environment, preferably with consumer-lending experience
  • Strong technical capabilities in SQL and SAS, with the ability to write your own code
  • Visualization and reporting skills highly

How to apply - Senior Marketing Analytics Manager:

Please register your interest by sending your CV via the Apply link on this page

Keywords:

SQL, SAS, Financial Services, Visualization, Consumer Lending, Campaign Performance, Business Intelligence, Segmentation, Tableau, SAS, Qlikview, Multi-channel

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51836/JK
Wilmington, Delaware
US$130000 - US$150000 per year

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Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

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Karla Guerra

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Death of the DMP, Rise of the CDP

The days of generically using Data in Marketing are on the decline as information gathering becomes more laser focused. Once the domain of third-party sites looking to build partnerships and boost campaign efforts, Data Management Platforms (DMPs) are making way for Customer Data Platforms (CDPs). Under the weight of data breaches, GDPR, and other security issues, technologies that center around consent are helping build consumers into campaign strategies. This is a reversal from older strategies to build data from historic data profiles at channel level.  Data is Data, So What’s the Difference? In a nutshell, DMPs act as “equalizers” – all companies have access to predefined parameters of data. CDPs are “differentiators” – each customer is unique with information driven from first-party historical and contextual data, determined along the customer’s purchase journey. Tailored customer data has now gone beyond the scope of Data Management Platforms and offers marketing insights nearly unheard of just a few years ago. Now, we can understand our customers not only from their historical, factual, and contextual data within parameters we’ve created, but we can gain an outside perspective as well.  Five Reasons CDPs are on the Rise Single, Unified StorageThey store ALL data (1st, 2nd, and 3rd) such as names, addresses, emails, etc. as well as cookie IDs and tags. This storage capacity makes it easy to aggregate everything into one place and integrate with advertising systems.They capture data at a granular level. This includes considering long-term storage and multiple storage formats without predefined parameters focused only on advertising – what we want to sell you, not what do you want to buy?They aren’t restricted to stages of the customer journey, but can pick up data anywhere along the customer lifecycle. This information can be used for look-alike modeling or can be retargeted for more effective advertising and marketing efforts.They create a holistic overview of customer behaviors opening up new opportunities for personalization. Customer First Brand Targeting Today’s advertising and marketing strategies are being re-evaluated to prioritize the customer experience. Once customer data had to fit into predefined boxes of information, now our data collection efforts are as unique as every person who visits your website, clicks a call-to-action, or visits a brick-and-mortar store. In a Nutshell… This is a crucial time in the industry and any door which will help us resolve issues and keep the customer front and center will strengthen our efforts. However, as we go deeper into what the customer likes and why we must keep our customer’s privacy safe whilst retaining an advantage over our competitors.  DMPs, once the singular domain of marketers, was used to package and repackage data to better understand customers and improve ad targeting. CDPs, on the other hand, focus on every aspect, every angle of marketing to make advertising more customer-centric and laser-focused. Ultimately, as CDPs are all inclusive, they have absorbed Data Management Platforms into their systems, helping move the industry another step forward. If you’re interested in Data & Analytics, consumer behavior, and are actively seeking an opportunity to dig in your heels and get set up for a strong career path, we may have a role for you. Check out our current vacancies or contact one of our expert consultants to learn more.  For our West Coast Team, call (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.   For our Mid-West and East Coast Teams, call (212) 796 - 6070 or send an email to newyorkinfo@harnham.com. 

Joshua Poore

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