Harnham

Senior Marketing Analytics Manager

Wilmington, Delaware
US$130000 - US$150000 per year

Senior Marketing Analytics Manager
Financial Services
Wilmington, DE
$130,000 - $150,000 + benefits

A major financial services company are looking for an experienced Marketing Analytics Manager with a background in consumer lending, retail banking or credit cards to join a highly successful team focusing on marketing efficiency and effectiveness, to increase customer engagement. This is a technical and strategic role, so the right candidate must have a strong background in SQL/SAS, experience in the finance sector, and the ability to deliver insights to varied stakeholders across the business.

The role in more detail - Senior Marketing Analytics Manager:

  • You will be working on a variety of marketing analytics projects to improve customer targeting and marketing efficiencies with new and existing products, while reducing risks and increasing ROI
  • Analyzing the existing product and customer portfolios, as well as third party data, you will be responsible for creating customer segmentations and reports to provide insights into how they're performing, making recommendations to drive efficiency and effectiveness of communications strategies
  • You will be optimizing multiple channels of data, ensuring that the data is accurate and clean to service multiple departments in the business, working closely with the IT, Collections, Risk and Marketing teams
  • Working in a data driven environment you will play an integral part of a centralized analytics function, providing analytics solutions to answer key business questions, as well as managing a small team

Your skills and experience:

  • Degree educated in a quantitative or numerate discipline such as Math, Stats, Economics, Computer Science etc
  • Experience working within a deep dive analysis and financial services environment, preferably with consumer-lending experience
  • Strong technical capabilities in SQL and SAS, with the ability to write your own code
  • Visualization and reporting skills highly

How to apply - Senior Marketing Analytics Manager:

Please register your interest by sending your CV via the Apply link on this page

Keywords:

SQL, SAS, Financial Services, Visualization, Consumer Lending, Campaign Performance, Business Intelligence, Segmentation, Tableau, SAS, Qlikview, Multi-channel

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51836/JK
Wilmington, Delaware
US$130000 - US$150000 per year
  1. Permanent
  2. Marketing Analyst

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