Senior Manager of Digital Analytics

New York
US$90000 - US$100000 per annum

Senior Manager of Digital Analytics

$90,000 - $100,000

New York, NY

Are you passionate about measuring an audience, web traffic, and engagements across platforms and products?

Do you enjoy Managing others and helping them grow?

If so...

You will be working across websites in Tech & Commerce portfolios leading the analytics measurement strategy!

This is an opportunity to join one of the most reputable World Wide Media & Entertainment companies out there.

Responsiblities:

  • Provide data-driven insights to inform company content strategy across on site, video, social media and distributed platforms
  • Manage audience traffic and KPI reporting, delivering insights and recommendations across teams to drive business decisions
  • Help develop, build out and automate reports and dashboards across properties that provide insights into company audience
  • Identify business objectives and recommend measurement solutions to support those and making sure that it can be tracked and reported
  • Provide in-depth analysis to deliver case studies/metrics recaps around the success and events coverage
  • Collaborate cross-functionally across groups in the organization including Editorial, Product, Commerce, Audience/SEO, Business Intelligence and Marketing/Sales
  • Manage a team of analysts and provide training to core team members to ensure the team are working together to achieve company goals

The Company

A leading global digital-media company operating in three core verticals: Technology, Gaming, and Shopping. They produce and distribute premium content across multiple platforms and devices. Delivering advertising, performance marketing, data services and licensing solutions to thousands of clients worldwide. They are published in 25 languages and successfully partners with local publishing operators across 114 countries.

The Role

As a Senior Manager of Digital Analytics you will be an expert in leveraging Google Analytics, SQL, and Tableau. You will be passionate about improving a large company website and actively implementing digital marketing techniques to improve user response. Also, you will be a mentor to a team of analysts and ensure quality training to hit company goals. You will also help measure website audience and grow traffic and engagement across all platforms and products. You will working across websites in the Tech & Commerce portfolio, leading the analytics measurement strategy.

Your Skills and Experience

  • 3-5 years experience in research & analytics at a digital publisher
  • Proficiency with analytics tools like Google Analytics, Google Search Console and Chartbeat
  • Strong understanding of data visualization and working with large datasets, experience working with Tableau, SQL or BigQuery a strong plus
  • Knowledge of how to define & document web analytics tagging requirements (experience with Google Tag Manager a plus)
  • Ability to QA measurement-related code changes and work with product/engineering on ad hoc troubleshooting
  • A team player with strong project management and leadership skills
  • Able to multitask in a fast-paced environment with changing

SALARY AND BENEFITS

The successful candidate will secure a salary of $90,000- $100,000 and benefits depending on experience.

HOW TO APPLY

Please click 'Apply Now' above.

KEYWORDS

Google Analytics, Adobe Analytics, SQL, Python, Excel, MS Excel, Insight, insights, shopper, customer, analytics, technology, campaign, Tableau, CRM, database, acquisition, retention, marketing, digital, SEM, SEO, paid search, display, dashboard, Omniture, site catalyst, web analytics, CoreMetrics, webtrends, website, Google Tag Manager, Tag Manager, Dynamic Tag Manager, HTML, CSS, Java Script, Flash, JQuery

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JK23476
New York
US$90000 - US$100000 per annum
  1. Permanent
  2. Digital Marketing Analyst

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