Senior Manager, Mobile Marketing

New Hampshire
US$140000 - US$150000 per year

Senior Manager, Mobile Marketing
Mobile App
New Hampshire
$140,000 - $150,000

Do you consider yourself a Mobile Marketing expert? If you are very passionate about having autonomy in your role and want to see the direct impacts of your work, then this could be the next step in your career! This company are rapidly growing in the health & fitness space and are looking for a mobile marketing leader to come and join them to optimize their growth.

THE ROLE: Senior Manager, Mobile Marketing

As the Senior Manager, Mobile Marketing, you will be the subject matter expert for everything Mobile within the wider Marketing team. Working collaboratively with the content, engagement and UX teams you will be responsible for designing creative marketing strategies that increase customer acquisition, retention and evaluating how mobile integrates with offline behaviors to improve customer experience. Your responsibilities would include:

  • Understanding engagement with the current mobile app functionalities, identifying opportunities to improve the customer experience, increase engagement, and understand what prospective customers look like, creating targeted strategies
  • Designing, deploying, and evaluating current mobile marketing initiatives, being data-driven in your approach to goto marketing strategies and what KPIs should be measured to indicate performance
  • Working cross-functionally, including being very visible at executive level to delivers insights and recommendations on how to grow mobile traffic, increase engagement with content, and improving the functionality of the app and diversification of content to increase conversations to paying subscribers

YOUR SKILLS AND EXPERIENCE

  • Degree educated in Marketing, Advertising, Business or similar
  • Experience in mobile marketing/app development within both iOS and Android is a necessity
  • Proven experience in growing app engagement, focusing on user acquisition or retention as well as understanding customer behaviors, ideally with AWS, and Salesforce Marketing Cloud
  • Ability to deliver insights and recommendations to a variety of audiences on areas of growth
  • Agile and flexible thought-leader who can work in a fast-paced and high growth environment

SALARY AND BENEFITS

As a Senior Manager, Mobile Marketing can expect up to $150,000 (depending on your experience), in addition to a comprehensive benefits package

HOW TO APPLY

Please register your interest by sending your resume to Jenni Kavanagh via the Apply link on this page.

KEYWORDS

Mobile, App, Marketing, Customer Acquisition, Customer Retention, Ios, Android, Analysis, KPI, Measurement, Media, Tableau, SQL, AWS, Power BI, Google Data Studio, Modeling, Regression, Search, SEM, PPC, Location, Google analytics, Mobile, Web analytics, Hitwise, Insight, Maxymiser, Sitecatalyst, Omniture, Conversion Optimization, Digital Marketing, Salesforce Marketing Cloud

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96521/JK
New Hampshire
US$140000 - US$150000 per year
  1. Permanent
  2. Digital Marketing Analyst

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