Senior Manager, CRM Analytics

New York
Negotiable

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Senior Manager, Advanced Analytics
Gaming
New York City
$160,000 - $180,000

Do you want to join a rapidly growing start-up, based in the heart of New York City, who promote exploratory analysis and pushing boundaries with data? If you have experience in omnichannel marketing, building attribution models in R/Python and want to work on customer focused analytics projects using open source technologies, then this is the role for you. An incredibly well-funded start-up are looking for an experienced team manager with proven capabilities in R/Python as well as coding in SQL to help them fully optimize and utilize their omnichannel data to its full potential, delivering insights to diverse stakeholders across the group.

THE ROLE - Senior Manager, Advanced Analytics:

This is a unique opportunity for an experienced manager with hands-on experience in attribution to join a growing team specializing in market, and media mix modelling as well as customer focused projects across multiple channels to really make their mark within this eCommerce brand.

  • As a Senior Manager, Advanced Analytics, you will be actively involved in managing a growing an team responsible for deep dive analysis using R, SQL and Python for omnichannel marketing to understand customer behaviors and loyalty trends, as well as tracking customer channel traffic
  • Using your R and SQL/python skills you will be actively involved in building and developing attribution models from day one, helping the business utilize and optimize all marketing data for more efficient and effective targeting.
  • You will be seen as a voice of influence in the business taking full autonomy for your analysis, and delivering insights and recommendations to senior management as well as non-technical audiences.

YOUR SKILLS AND EXPERIENCE:

  • Proven experience in an omnichannel marketing or customer analytics environment
  • Strong analytics capabilities in R and SQL with the ability to build attribution and market mix models highly desirable. Digital Analytics tools are desirable
  • Ability to deliver key insights and recommendations to senior stakeholders
  • Data driven with the desire to learn and develop new skills/analytics techniques
  • Proven capabilities of growing and developing highly capable teams

BENEFITS:

As a Senior Manager, Advanced Analytics, you can expect to earn up to $180,000 (depending on experience) + highly competitive benefits

HOW TO APPLY - Senior Manager, CRM Analytics:

Please register your interest by sending your Resume to Jenni Kavanagh via the Apply link on this page

KEYWORDS:

SQL, R, Python, Predictive Modelling, Attribution, Regression, Statistics, Google Analytics, Excel, Marketing, Analysis, Customer Insight, Digital, eCommerce, Retail, Stakeholder Management, Strategy, ROI, Campaigns, Direct Marketing, Online, Tableau, Optimization, Segmentation, Modeling, Advanced Analytics, Market Mix Modeling, Media Mix Modeling

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74641/JK
New York
Negotiable
  1. Permanent
  2. Marketing Analyst

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Through a Marketer’s Lens: Tracking Without Third-Party Cookies

Cookies are a sweet treat. A quick mid-day pick-me-up dipped in a glass of milk. They also leave crumbs. And it’s those crumbs which marketers and advertisers have followed to make and offer better products or services to you. The consumer.  Today’s consumers are savvier than ever before. Privacy laws, transparency, and consent management have all opened the door for the third-party cookie to be phased out.  What’s Changing? Third-party cookies are a bit of code which allow ads from outside the website you’re visiting. For example, if you’ve recently been looking for your next beach read, then move to another website about nature, you may wonder why you’re seeing ads for books. Third-party cookies allow tracking across websites. It’s the tracking across websites Google Chrome is focused on phaseing out. The problem? Marketers and Advertisers will have a more difficult time generating new leads and brand awareness. Google Chrome’s answer to the problem may be in a cohort of like-minded users. Ads won’t be as personalized or targeted, and brands won’t have direct access to the customer. But an algorithm will gather the Data, and unknown to the user, will group them as one type of persona. What’s Not Changing? First party cookies are still in business. Here are a few ways tracking won't change in the process: Click-through conversions and campaign performance are tracked by first-party cookies. This is the box you click ‘I agree’ or ‘Accept’ to allow brands to track how you use their website. This won’t change.When you’re searching for something on Google, Facebook, or Instagram, and ads relevant to what you’re searching for pop-up. These won’t change either. First-party cookies are direct from website, so this is still a viable marketing and adtech space. There’s a reason this phaseout is happening slowly. Marketers and Advertisers need time to review existing strategies and get creative crafting new strategies. Adblockers and browsers focused on privacy are gaining ground, yet Google still holds over 60% of market share when it comes to search engines. Consumers understand their Data is the heart of how brands can offer them the most targeted, personalized suggestions. But, privacy is also a big concern and with privacy laws worldwide, it’s time for browsers and brands to balance the two. What Does This Mean for AdTech? It may not be as dramatic a change as it portends, but the phaseout of third-party cookies is something for marketers and adtech to take seriously. If first-party cookies are those crumbs of code which can gather Data directly from users who use a particular website, then third-party cookies were those who might be scooped up by the wind and carried to other destinations. It’s that carried on the wind across other devices angle which is going away. While third-party cookies were a granular targeting of user interests by gathering Data such as demographics, location, and user interests, there are other ways to get the information without these bits of code.  The last 20 years or so have seen incredible growth in targeted marketing and when third-party cookies are obsolete, tracking won’t be the same. But then again, tracking Data was a new game 20 years ago, wasn’t it? We evolve. We adapt as things change.  Privacy, Consent Management, and Customer Trust Privacy laws, GDPR, first-party cookies, consent, and building and maintaining customer trust. These are the cornerstones of a robust marketing and advertising campaign moving forward. Most brands have plenty of Data already for their customers and coupled with some old-is-new-again strategies, it may be possible to create even more loyal customers. When you invest in the best interest of your customer and offer the right consent management solutions, your brand awareness becomes brand loyalty. Add assurance their Data is kept private and confidential through more robust security protocols, and listen to the customer. If you’re looking for your next role in Big Data, Analytics, Computer Vision, or Robotics, Harnham may have a role for you.  Check out our current vacancies or contact one of our expert consultants to learn more.  For our West Coast Team, contact us at (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.  For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to newyorkinfo@harnham.com.  

One Size Does Not Fit All – Tech and the LGBQT Community

One Size Does Not Fit All: Tech and the LGBQT Community

Technology is constantly changing our world and our place in it. For some, it is a boon. For others, a bust. But it is working to pull the two together in an always-on, ever-in-demand world. As trite as this may sound, the remote work and virtual schooling lifestyles to which we’ve become accustomed are offering an opportunity of sorts. We’re all coming out regardless of our shape, size, or who we love. When Technology is a Friend  Before there was the internet, social media, and apps for everything, life was focused on location. But as computers left schools and popped up in our homes and in our hands, suddenly we had access to everything and anyone we might need to reach. Suddenly, alternative voices had a platform. A rallying cry for inclusion, for services, and for equal rights. With the internet, those in the LGBT community could find friends, partners, and the opportunity share experiences and frustrations with those who might best understand. The Road Ahead  As important as the rise of the internet, social media, and apps have been for the LGBT community. It’s had its downside, too. Consider such issues as electronic health care, security, cyberbullying, and privacy. But there are influencers and new devices being created every day. As the pandemic wears on, wearable devices, telehealth and chatbot services, as well as a new drive for inclusion in business regardless of one’s gender may just be the turning point to move the world forward. When it comes to business, there can be an unintended consequence of trying to put everyone in the same box. Which would make everything easier, right? Except humans are different in every imaginable way. Its what brings out the creativity, the ideas, the devil’s advocates, and the pushing the envelope to create better. We forget, more often than not these days, that humans are not machines. It’s time to let the machines know this, too. LGBTQ and STEM  Science. Technology. Engineering. Math. Each word brings to mind a certain type of person. Usually, male. Usually, white. But there are so many who are involved in a STEM field in one way or another and they are of every color and every gender. Pronouns, included. Just think, the more diverse your team is how much more innovative, productive, and creative your product or service could be. Ways to address the problems include: Forming societiesFunding agenciesNetworking opportunitiesOrganizational support The Trouble with AI Not long ago, Stanford University conducted a controversial study in an effort to teach AI how to distinguish using facial recognition whether someone is gay or lesbian. Why a machine needs to define gender roles is a haunting and dangerous question. Facial recognition software from our IDs to medical records, security devices, privacy laws and more are supposed to protect the people who use them. So, over the last 20 years or so, the LGBTQ community has been able to come out of the shadows. From Alan Turing, the father of theoretical computing to Tim Cook, Apple’s CEO, the tech world’s leaders are becoming increasingly diverse. Add in Ana Arialo, Gina Trapani, and Ann Mei Chung, and tech is humming along under the direction of these pioneers in tech from the LGBTQ community. It’s Pride Month! Take pride in all you do, in who you are, and if you’re looking for your next role in Big Data and Analytics, Harnham may have a role for you. Check out our current vacancies or contact one of our expert consultants to learn more. For our West Coast Team, contact us at (415) 614 - 4999 or send an email to sanfraninfo@harnham.com. For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to newyorkinfo@harnham.com.   If you’re interested in learning more about ways technology and the LGBT community have changed over the last 20 years, we invite you to check out these resources: https://www.pbs.org/wgbh/americanexperience/features/stonewall-milestones-american-gay-rights-movement/ https://www.channelfutures.com/diversity-inclusion/pride-month-recognizing-lgbtq-pioneers-in-tech https://hopelab.lgbt/about https://advances.sciencemag.org/content/7/3/eabe0933.full https://www.weforum.org/agenda/2020/11/heres-how-technology-has-changed-and-changed-us-over-the-past-20-years/

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