Senior Director Loyalty Analytics

New York
US$175000 - US$190000 per year

Senior Director Loyalty Analytics
Greater New York City
$175,000 - $190,000

Do you understand what it constitutes to be a VIP? If you have a proven background in designing and implementing loyalty programs based on customer behavior across multiple channels, and have a passion for sports and gaming, then this could be an exciting opportunity for you. Working with a globally renowned company, you will be leading a new team and have high visibility within the US business, seeing the direct impact from your work immediately by gathering increased information about your customer base to maximize on revenue and targeting opportunities. Interested? Keep reading…

THE ROLE - Senior Director Loyalty Analytics:

As the Senior Director of Loyalty Analytics, you will be managing an expanding team who are leveraging data to decide what constitutes a VIP when it comes to loyalty, and then how to retain them once they've been given VIP status. You will be using the existing customer database, as well as working with a wide variety of teams including the Marketing, Digital, Product and CRM teams to understand customer behaviors across digital channels, and then building and implementing a world-class Loyalty scheme that encourages user behavior across all channels and increases revenue and growth for the company. Your main responsibilities will include:

  • Analyzing data from multiple channels to understand customer behaviors
  • Defining what it means to be a VIP within an existing loyalty scheme and implementing this to create exclusivity and encourage user behavior, as well as retain them once given VIP status
  • Work closely with the Marketing and CRM teams to define the marketing strategies across all channels, reporting on performance of campaigns, promotions and loyalty member spending behaviors within an eCommerce environment
  • Managing and developing a team of 3, as well as senior stakeholders across the business to deliver insights and recommendations, as well as reporting on retention


  • Strong data background specifically within CRM and Loyalty Analytics (VIP experience preferred), focusing on campaign and promotional strategies
  • Proven capabilities of designing and implementing loyalty schemes that have added significant value to companies
  • Team and stakeholder management capabilities
  • Excellent communication strategies and passion for sports or gaming


As a Senior Director Loyalty Analytics, you can expect to earn up to $190,000 + benefits (depending on experience) plus the chance to be a part of something valuable to a growing business


Please register your interest by sending your Resume via the Apply link on this page


CRM, Loyalty, VIP, Marketing, Strategies, Reporting, Database Analytics, Customer, Retention, Acquisition, Excel, Tableau, SQL, Insight, Campaign, Promotions, Gaming, Sports, eCommerce

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New York
US$175000 - US$190000 per year
  1. Permanent
  2. Campaign Analayst

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