Senior Director, Digital Insights

New York
US$180000 - US$200000 per year

Senior Director, Digital Insights

New York, NY

$180,000 - $200,000

Are you a left and right brained digital insights strategist with a natural curiosity for problem solving? Do you dream of the opportunity to help shape an established digital insights practice that contributes to the marketing success of a global, enterprise level client? This is a huge opportunity to help connect the dots between different data sources, and truly impact a company.

The Company

A global media agency where data and insights are at the forefront of everything they do. They have formed a best-in-class analytics practice that leverages data science, data engineering and digital analytics and insights to service their top tier client roster.

The Role

The Insights team sits at the top of the analytics pyramid. As the Senior Director, Digital Insights, you will play a major part in driving this function forward not only for your client but for the agency as a whole. You will be crafting strategic insights and recommendations from omnichannel data sets (including Web Analytics, Digital Media Analytics, CRM, Syndicated and Digital Research, Programmatic Media, Social Media Data), delivering directly to stakeholders to influence the digital marketing strategy.

In particular, you can expect to:

· Act as the go-to for clients, understanding their needs, deep-diving into the data to make strategic recommendations and provide insight on performance media strategies (paid search, paid social, programmatic)

· Leverage your strategic thinking to solve problems and make improvements

· Organize data trends and look at ways to unlock new data sources

· Lead a team of Digital Analysts and Digital Analytics Managers

· Take ownership of the DMP, taking lead in building audience segments and customer profiles

· Perform A/B testing and multivariate testing

· Pioneering attribution strategies

Your Skills and Experience

· Working experience in a digital analytics leadership position

· Ideally you will have been part of a digital product build cycle

· Working experience in analyzing data from digital platforms (Google Analytics, Adobe Analytics, DMPs, attribution tools, DCM)

· Working commercial experience with tools such as Google Analytics or Omniture

· Strong client management and strategy delivery skills

· Advanced Microsoft Excel Skills

· Deep knowledge of cross-channel digital marketing campaigns

· Ability to pitch findings and ideas to clients

·

SALARY AND BENEFITS

The successful candidate will secure a salary of $180,000 - $200,000 and benefits depending on experience

HOW TO APPLY

Please click 'Apply Now' above.

KEYWORDS

Google Analytics, Adobe Analytics, SQL, Python, Excel, MS Excel, Insight, insights, shopper, customer, analytics, technology, campaign, Tableau, CRM, database, acquisition, retention, marketing, digital, SEM, SEO, paid search, display, dashboard, Omniture, site catalyst, web analytics, CoreMetrics, webtrends, website, Google Tag Manager, Tag Manager, Dynamic Tag Manager, HTML, CSS, Java Script, Flash, JQuery





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LH202983
New York
US$180000 - US$200000 per year
  1. Permanent
  2. Digital Marketing Analyst

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