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Senior Director, Advanced Marketing Analytics

Boston, Massachusetts
US$230000 - US$250000 per annum
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Senior Director, Advanced Marketing Analytics
eCommerce
Boston, MA
$230,000 - $250,000 + Bonus + Benefits

A leading, world-class eCommerce company is looking for an experienced Senior Director, Advanced Marketing Analytics successfully develop analytical frameworks as well as leverage statistical modeling and machine learning to meet business growth in Boston, Massachusetts.

THE ROLE:

As Senior Director, Advanced Marketing Analytics, you will be the Marketing Analytics Lead in driving strategic insights on customer behavior (i.e., acquisition, engagement, retention) and propositions (i.e., loyalty programs, sales campaigns) a variety of channels. You will be responsible for:

  • Building, training, and leading a team of agile, seasoned strategic marketing analysts
  • Delivering recommendations to executive stakeholders, and working with the data engineering, data science, and strategic analytics teams to drive best analytics & business practices
  • Spearheading the detailed data analysis, campaign measurement, customer segmentation, KPI forecasting, and utilization of a wide range of predictive models and machine learning models
  • Strategically taking the company forward through exceptional content, marketing placements, messaging, product offerings, targeting, and value propositions

YOUR SKILLS & EXPERIENCE:

  • Proven progressive experience leading analytics teams at top global eComm/internet companies
  • Proficient in predictive/statistical modeling tools such as Python and/or R
  • Proven commercial experience leveraging forecasting models & machine learning (ML) models
  • Extensive experience with A/B testing, defining KPIs, and measuring campaign performance
  • Strong data cleansing skills using SQL, and strong dashboarding skills using Tableau
  • Proven experience delivering data-driven, valuable insights to executive stakeholders
  • Strong verbal/written communication and presentation skills across the business
  • Proven ability to scale, develop, lead, and retain agile analytics or data science teams
  • Master's degree in Data Science, Economics, Engineering, Mathematics, Statistics, or related field; Ph.D. preferred

BENEFITS:

As Senior Director, Advanced Marketing Analytics, you can make up to $250,000 base (depending on experience).

HOW TO APPLY:

Please register your interest by sending your resume to George Little via the apply link on this page.

KEYWORDS:

Advanced Analytics, Data Science, Marketing Analytics, eCommerce, Internet, CLV, CRM Analytics, Python, R, SQL, Tableau, Machine Learning, Statistical Model, Predictive Model, Cluster Analysis, Segmentation, Decision Trees, Customer Churn, Strategic Analytics, Forecast Model, Customer Loyalty

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