Senior Data Analyst - Marketing Effectiveness

New York
US$95000 - US$110000 per year

Senior Data Analyst, Marketing Effectiveness
Media
New York City
$95,000 - $110,000

Do you want to join a rapidly growing eCommerce Media company who specialize in engaging a variety of audiences through their interactive media platform? Described as one of the hottest start-ups to work for in NYC with features in the New York Times and The Today Show among many, this company is revolutionizing the way people use media to advertise brands. As a result, they have had a huge amount of investment and are looking for a highly skilled Data Analyst with a background in marketing effectiveness and forecasting in open source technologies, including Python, SQL and R to optimize their marketing spend to achieve key business goals? If you're looking for a new challenge and have experience in the end-to-end marketing analytics cycle, specifically in the offline space, then this could be the next step for you.

THE ROLE:

As a Senior Data Analyst, Marketing Effectiveness, you will be proactively involved in managing all the marketing channels, performing statistical analysis to understand how effective each channel of communication is for the business to optimize marketing spend and ROI. You will be part of a a growing team, but be the sole person focusing on all marketing effectiveness capabilities for this growing business. You will focus on:

  • Understanding all of the company's marketing constraints across all channels of engagement building Marketing Mix and multi-touch attribution models in R to understand how effective their TV, Radio, Newspaper and Social channels are
  • Making recommendations on how to increase their marketing efficiency, effectiveness, and ROI by which clients they partner with, as well as where and when they advertise across the diverse channel base
  • Working with diverse teams across the business including Marketing, Sales and BI teams, as well as the wider analytics team across the glove to ensure that the quality of the data and models are of the highest standard
  • Delivering insights and recommendations to diverse stakeholders on how to improve their marketing performance and increase customer engagement

YOUR SKILLS AND EXPERIENCE:

  • Degree educated in a numerical discipline such as Math, Stats, Computer Science or similar
  • Experienced in building market mix and multi-touch attribution models in R as well as strong SQL coding/python background
  • Proven experience in building and maintaining relationships, as well as delivering insights and recommendations to C-Level stakeholders
  • Project management capabilities, with a strong business acumen are essential

BENEFITS:

As a Senior Data Analyst, Marketing Effectiveness, you can expect to earn up to $110,000 (depending on experience), plus competitive benefits.

HOW TO APPLY?

Please register your interest by sending your resume via the Apply link on this page

KEYWORDS:

Senior Analyst, Marketing Effectiveness, Media, Performance Marketing, Python, SQL, R, Market Mix Modelling, Multi-Touch Attribution, Strategy, Client facing, Recommendations, ROI, Campaigns, Forecasting, Product, Pricing, Promotion, Loyalty, Customer Engagement, Consultancy, TV, Radio, Newspaper, Social Channels, Marketing Efficiency

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75218/JK
New York
US$95000 - US$110000 per year
  1. Permanent
  2. Marketing Analyst

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