Senior Campaign Personalization Analyst

Boston, Massachusetts
US$75000 - US$105000 per year

Senior Campaign Personalization Analyst
Greater Boston Area
$75,000 - $105,000 + benefits

Are you an expert in personalizing multi-channels campaigns implementing triggers based on customer behaviors that are targeted and effective to the relevant segments? If you are analytically minded, and can translate data into have proven experience delivering insights and recommendations to senior level stakeholders on how campaigns across multiple channels performs, then keep reading…

A globally renowned Retailer in the Greater Boston Area that has millions of rows of rich customer data, are looking for an experienced Campaign Personalization Specialist to come on board and focus on all of their campaign personalizations, managing all strategic roadmaps and end-to-end campaign execution, delivering insights into targeted and efficient communications strategies that will increase member engagement and growth across all channels.

THE ROLE - Senior Campaign Personalization Analyst:

As a Senior Campaign Personalization Analyst, you will be responsible for the campaign operations and management to visualize customer journeys and engagement with marketing initiatives across multiple channels including Social, Email, SMS, Direct, Mobile and In-store. This role requires you to work seamlessly with the other teams to contribute to the innovative and strategic approach for this company and be responsible for the development and execution of direct marketing campaigns. You will:

  • Drive omni-channel campaign strategies across internal business segments, gather business requirements and translating them into campaign lifecycle targeting which enhance personalization and relevancy to each customer
  • Be responsible for optimizing data using Excel and building out trigger campaigns that focus on specific consumer behaviors the team are trying to impact, measuring performance and conversion.
  • Focus on consumer retention, acquisition, and conversion, as well as subscription behaviors, using SQL to create campaign automation as well as analyze performance and control groups
  • Work closely with internal stakeholders and the wider marketing and digital analytics teams to make recommendations on new ways to innovate campaign strategies to capture a wider and more loyal audience


  • Strong experience in Campaign Operations or Campaign Management
  • Campaign management tools such as Unica/Siebel or similar as well as SQL, Excel, and Tableau
  • Proven experience within a Marketing Operations and Strategy background, as well as the ability to take raw data and turn it into a customer journey
  • Excellent project management and time management skills with the ability to provide strategic analytics and insights to stakeholders


As a Senior Campaign Personalization Analyst, you can expect to earn up to $105,000 (depending on experience)


Please register your interest by sending your resume via the Apply link on this page.


CRM, Campaigns, SQL, Insight, Acquisition, Retention, Charity, Not-For-Profit, Multimedia, Channel Optimization, Communication, Strategies, Insight, Analysis, Siebel, Unica, Excel, Campaign Management, Campaign Operations, Conversion, Trigger Campaigns, Control Groups, Measurement, Stakeholder Management, Agency, Excel, Tableau, Performance

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Boston, Massachusetts
US$75000 - US$105000 per year
  1. Permanent
  2. Campaign Analayst

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