Senior Campaign Personalization Analyst

Boston, Massachusetts
US$75000 - US$105000 per year

Senior Campaign Personalization Analyst
Retail
Greater Boston Area
$75,000 - $105,000 + benefits

Are you an expert in personalizing multi-channels campaigns implementing triggers based on customer behaviors that are targeted and effective to the relevant segments? If you are analytically minded, and can translate data into have proven experience delivering insights and recommendations to senior level stakeholders on how campaigns across multiple channels performs, then keep reading…

A globally renowned Retailer in the Greater Boston Area that has millions of rows of rich customer data, are looking for an experienced Campaign Personalization Specialist to come on board and focus on all of their campaign personalizations, managing all strategic roadmaps and end-to-end campaign execution, delivering insights into targeted and efficient communications strategies that will increase member engagement and growth across all channels.

THE ROLE - Senior Campaign Personalization Analyst:

As a Senior Campaign Personalization Analyst, you will be responsible for the campaign operations and management to visualize customer journeys and engagement with marketing initiatives across multiple channels including Social, Email, SMS, Direct, Mobile and In-store. This role requires you to work seamlessly with the other teams to contribute to the innovative and strategic approach for this company and be responsible for the development and execution of direct marketing campaigns. You will:

  • Drive omni-channel campaign strategies across internal business segments, gather business requirements and translating them into campaign lifecycle targeting which enhance personalization and relevancy to each customer
  • Be responsible for optimizing data using Excel and building out trigger campaigns that focus on specific consumer behaviors the team are trying to impact, measuring performance and conversion.
  • Focus on consumer retention, acquisition, and conversion, as well as subscription behaviors, using SQL to create campaign automation as well as analyze performance and control groups
  • Work closely with internal stakeholders and the wider marketing and digital analytics teams to make recommendations on new ways to innovate campaign strategies to capture a wider and more loyal audience

YOUR SKILLS AND EXPERIENCE:

  • Strong experience in Campaign Operations or Campaign Management
  • Campaign management tools such as Unica/Siebel or similar as well as SQL, Excel, and Tableau
  • Proven experience within a Marketing Operations and Strategy background, as well as the ability to take raw data and turn it into a customer journey
  • Excellent project management and time management skills with the ability to provide strategic analytics and insights to stakeholders

BENEFITS:

As a Senior Campaign Personalization Analyst, you can expect to earn up to $105,000 (depending on experience)

HOW TO APPLY?:

Please register your interest by sending your resume via the Apply link on this page.

KEYWORDS:

CRM, Campaigns, SQL, Insight, Acquisition, Retention, Charity, Not-For-Profit, Multimedia, Channel Optimization, Communication, Strategies, Insight, Analysis, Siebel, Unica, Excel, Campaign Management, Campaign Operations, Conversion, Trigger Campaigns, Control Groups, Measurement, Stakeholder Management, Agency, Excel, Tableau, Performance

Send similar jobs by email
53450/JK
Boston, Massachusetts
US$75000 - US$105000 per year
  1. Permanent
  2. Campaign Analayst

Similar Jobs

Salary

US$90000 - US$100000 per year

Location

Boston, Massachusetts

Description

Do you have a background in pricing analytics, and a love for travel and how people choose to travel? If so, I have a great role for you!

Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

A Data Engineer is a Unique Blend of Data Professional

From startup and small business to large enterprises, each type of business requires a unique blend of Data professional. Though in today’s world, much of the Data being gathered, catalogued, and analyzed happens both in the Cloud and on a hard drive, each type of business has a different need, budget, goals, and objectives. But there is one thing each and every business will have in common. At the heart of the Data team will be a Data Engineer. The Three Main Roles of a Data Engineer This is an analytics role in high demand. It is a growing and lucrative field with steps and stages for nearly every level of business and education experience. For example, a Data Scientist interested in stepping into a Data Engineer role might begin as a Generalist. In all, there are three main roles for each level and type of business – Generalist, Pipeline-Centric, and Data-Centric. Let’s take a quick look at each of the roles with an eye toward the type of person who might be the best fit: Generalist – Most often found on a small team, this type of Data Engineer is most likely the only Data-focused person in the company. They may have to do everything from build the system to analyze it, and while it carries its own unique set of skills, it doesn’t require heavy architecture knowledge as smaller companies may not yet be focusing on scale. In a nutshell, this might be a good entry point for a Data Scientist interested in upskilling and reskilling themselves to transition into a Data Engineering role.Pipeline-centric – This focus requires more in-depth knowledge working with more complex Data science needs. This type of role is found more often in mid-sized companies as they grow and incorporate a team of Data professionals to help analyze and offer actionable insight for the business. In a nutshell, this role creates a useful format for analysts to gather, collect, and analyze each bit of Data at each stage of development.Database-centric – This role is found most often in larger companies and deals not only with Data warehouses, but is focused on setting up analytics databases. Though there are some elements of the pipeline, this is more fine-tuned. In a nutshell, this role deals with many analysts across a wide distribution of databases. A Fine Balance Between Technical Skills, Soft Skills, and Business Acumen While it’s important for anyone filing this role to have deep knowledge of database design as well as a variety of programming languages, its equally important to understand company objectives. In other words, once the groundwork is laid and the datasets established, it’ll be important to explain what it is the business executives need to know to make the best decisions for their business.  Knowing how and what to communicate to executives, stakeholders, and your Data team also means understanding how to best retrieve and optimize the information for reporting. Depending on your organization’s size, you may need both a Data Analyst or Scientist and a Data Engineer. Though this is less likely in medium and larger enterprises. On the flip side, in order to understand the business’ needs, you’ll also need to be good at creating reliable pipelines, architecting systems and Data stores, and collaborating with your Data Science team to build the right solutions. Each of these skills are meant to help you understand concepts to build real-world systems no matter the size of your business. One Final Thought… Do you like to build things? Tweak systems? Take things apart and see how they work, then put them back together better and more efficient than before? Then Data Engineering might be for you. Are you a business who knows you’re ready to scale up and hire a Data professional? We have a strong candidate pool and may have just the person you need to fill your role. Are you a candidate looking for a role in big Data and analytics? We specialize in junior and senior roles. Check out our current vacancies or contact one of our recruitment consultants to learn more.  For our West Coast Team, call (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.   For our Mid-West and East Coast Teams, call (212) 796 - 6070 or send an email to newyorkinfo@harnham.com.

The Harnham 2019 Data & Analytics Salary Guide Has Arrived

We are thrilled to announce the launch of our 2019 Data & Analytics Salary Guide. With over 1,500 respondents across the USA, this year’s guide is our largest and most insightful yet.  Looking at your responses, it is overwhelmingly clear that the Data & Analytics industry is continuing to thrive. This has led to an incredibly active market with 72% in the US willing to leave their role for the right opportunity.  Salary expectations remain high, although we’re seeing that candidates, on average, expect 10% more than they actually achieve when moving between roles.  We’ve also seen a change in the reasons people give for leaving a position, with a lack of career progression overtaking an uncompetitive salary as the main reason for seeking a change.   There also remains plenty of room for industry improvement when looking at gender parity; the US market is only 23% female, falling to 17% in Data Engineering roles and 16% in the Data Science space.  In addition to our findings, the guide also include insights into a variety of markets and recommendations for both those hiring, and those seeking a new role.  You can download your copy of the guide here.

Recently Viewed jobs