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Senior Audience Analyst, DMP

Los Angeles, California
US$80000 - US$100000 per year
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Senior Audience Analyst, DMP

Los Angeles, CA

$80k-100k

About the Company

  • Globally recognized full-service advertising agency renowned for taking international brand names to the next level.
  • Company-wide emphasis on creating an empowering work culture and supporting the personal and career development of their team members.
  • Analytically focused company that recognizes the importance of data in decision-making at all levels.
  • Headquartered in Santa Monica, Los Angeles.

About the Role

  • The chance to take on the DMP data analysis for the media team in an innovative ad agency.
  • Draw insights from huge data sets for a major automotive client.
  • Report results creatively through visualizations and narratives to facilitate strategic development using your recommendations.
  • Advise future strategic planning by providing audience insights and making recommendations on key KPIs.
  • Communicate and collaborate inter-departmentally.
  • Handle client relationships and act as a point of contact.

Desired Skills and Qualifications

  • Experience working with data management platforms (DMPs).
  • Experience working with large data sets, preferably in an advertising/marketing capacity.
  • Experience with:
  • A web analytics tool (e.g. Adobe Analytics, Google Analytics).
  • An ad-serving platform (e.g. Doubleclick).
  • Business Intelligence solutions (e.g. Tableau, Microstrategy, Domo)
  • Proficiency in Excel, SQL and JavaScript.

Benefits

  • Competitive 401K
  • 100% Coverage on Healthcare - medical, dental, vision
  • Happy hours, catered lunches, open office environment
  • Other competitive benefits

Keywords

Data Management Platform, DMP, Data Analytics, Audience Analyst, Santa Monica, Los Angeles, California, Adobe Analytics, Google Analytics, advertising, agency, taxonomy, SQL, JavaScript, Tableau, DoubleClick

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