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Senior Analyst

Boston, Massachusetts
US$85000 - US$95000 per year
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Senior Analyst- Full Service Agency

$85,000- $95,000

Boston, MA

Are you an analytics pro looking to carve out a new division for this agency's 3 largest clients?

If so, you will be:

Joining one of the country's largest digital marketing agencies and be responsible for carving out a new analytics division for their 3 largest clients!

You will not only be dedicated to creating a story through data, but you will also watch your data reports come to life, by presenting and witnessing the impact it has on your client.

The Company:

One of the Largest independent full-service digital marketing agencies with locations in Boston, New York, Seattle, Los Angeles, and Austin

In particular, you can expect to:

· Act as the primary analytics lead for several major clients to provide a strategic marketing impact, identify trends, and opportunities and conversation around data activation

· Oversee the work and projects of junior analyst and assist with career development

· Own the cross-channel storytelling, and digital analytics space

· Be responsible for presenting data reports to clients and coordinating analytics with the media teams

SKILLS AND EXPERIENCE

* Must have professional experience in digital analytics*

· Google Analytics

· Prior experience in client facing roles

· Google 360/DCM

· Power BI & Tableau (Preferred)

· Strong communication skills and a strong ability to translate data into powerful insights

The successful candidate will secure a salary of $85,000 - $95,000 Depending on experience and a wide variety of benefits!

HOW TO APPLY

Please register your interest by sending your CV to Jonathan King via the Apply link on this page.

KEYWORDS

Google Analytics, Power BI, Adobe Analytics, SQL, Python, Excel, MS Excel, Insight, insights, shopper, customer, analytics, technology, campaign, Tableau, CRM, database, acquisition, retention, marketing, digital, SEM, SEO, paid search, display, dashboard, Omniture, site catalyst, web analytics, CoreMetrics, webtrends, website, Google Tag Manager, Tag Manager, Dynamic Tag Manager, HTML, CSS, Java Script, Flash, JQuery

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JK0909876
Boston, Massachusetts
US$85000 - US$95000 per year
  1. Permanent
  2. Web Analyst

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COMPUTER VISION AND MORE. WHAT’S IN STORE FOR 2020?

Computer Vision and More. What’s in Store for 2020?

For years, we’ve been blending tech with tradition as technological advances have moved us forward. At the heart of it all are Data, the Internet of Things (IoT) and the Industrial Internet of Things (IIoT). Demand is high for advanced connected devices and at the industrial level, this means robots. According to market reports, the smart robot market is expected to be worth just over $14 billion by 2023. As we reach the turn of the decade, there are a few other trends to be mindful of as well. These include such disruptive technologies as automation, phygital spaces, smart buildings, and digital twinning to name a few. While disruption may often be evocative of something negative. In the tech world, it isn’t. But how the technologies are used and what they’re for may change our world, not unlike the invention of electricity changed the world of agriculture into the Industrial Age. With that in mind, here are some of the most disruptive technologies for 2020: Robots & Automation It’s almost a broken record, isn’t it? How quickly technological advances are marching across our landscape of connected devices? But the immersion of these devices into our lives offer a variety of interactions far beyond that we’ve so far imagined. AI-enabled robots, for example, are able to interact and respond to time crunched human situations. There’s more to robots and automation than meets the eye and the additional technologies just might have the answers to the challenges we are facing and will face in the future. Phygital Spaces  What if you could go to a baseball game with the experience of being at the game without leaving your couch? What if you could watch a race as though you were a participant? What if…? What if the technology to do this was already here? Enter phygital spaces, the blending of physical spaces and digital technology by bringing together AR, VR, mixed, and human reality.  Ready, Player One? Predictions are in for the growth of the AR/VR Industry to a $160 billion industry in the next three years.  Smart buildings  Since 2000, the smart building market has been expanding. Voice Assistants, smart home tech, and IoT allow you to check on your home’s safety from a remote location, control your temperatures, and even let the cable man in (if you still have it) without ever leaving your office.  However, immersive experiences are also becoming part of business management systems as well. The common denominating factor in these new advances? Where once you controlled each stage, now, based on preferences, changes will be made by measuring heat signatures, time of day, or some other assigned metric.   Safety & Security Come First As exciting as these advances are, there is one important thing to remember. While robots have become smarter and we offer an abundance of Data to varying degrees for our convenience, robots are not human. They may be able to reason in bits and bytes, but moral reasoning remains an entirely human endeavor. GDPR in the UK. Data Privacy Regulations state by state across the United States. They are steps in ensuring your Data’s safety and security, but as we increasingly combine and blend robots and automation, AR and VR technologies, digital twinning, voice assistants, and more across our connected devices its important to be aware and careful what you do on networked systems. No matter how strong your password, no matter how secure your system, everything can be hacked. Want to get a jump on your 2020 job search? If you’re interested in Computer Vision, Robots and Automation, Big Data and Digital or Web Analytics, we may have a role for you. Take a look at our latest opportunities or get in touch with one of our expert consultants to learn more.  For our West Coast Team, call (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.  For our Mid-West and East Coast Teams, call (212) 796 - 6070 or send an email to newyorkinfo@harnham.com.

Sam Brown

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28. November 2019

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Privacy Is Big Business For Small And Mid-Size Businesses

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If you’re a small to mid-size business and think cyber criminals only go after big business; think again. It’s just as important, if not more important for you to have privacy plans in place. This goes way beyond GDPR and state-to-state rules, this is about how you care for your customers personal information. The return on investment will set the tone for future years of your business. After all, according to a 2018 report by Verizon, 58% of cyber-attacks targeted small business. While it may seem counter-intuitive and larger businesses are bigger fish to go after, they can be difficult to get into. After all, they’ve got the resources to protect their customer’s Data and are hyper aware of what it can be to their business if they don’t. Smaller and mid-size businesses generally don’t have the resources of the larger businesses, and may not focus on cybersecurity like they should which leaves their business wide open for cybercriminals. Chinks in the Armor of Your Data Cybercriminals excel at finding “chinks in the armor” of your Data. They’ll use any advantage to break in from the usual hacking and malware to physical breaches. One improperly secured device can be just the entry they need into your entire system.  What can you do? Be focused in your approach to Data security. Many small businesses tend to put out fires, rather than have a focused strategy. And each approach to tighten security can lead to more opportunity for hacking.Communicate your strategy to every member of your team. Something as small as clicking on the wrong link can lead to a Data breach.Train your staff on measures they can take such as to not click on a link they’re not expecting, to check email addresses and ensure they’re approved or white-listed as okay to access. The more aware your staff are, the better able they’ll be able to help ensure the security of your business’ Data. While staff may be on the front lines, this also requires a commitment from senior executives as well. Understand that just because you’re not dealing in billions of dollars, you may actually be at greater risk. Why? Because unlike the larger companies, your business may not survive the fallout of a cyber-attack. How to Protect Your SMB You can protect your business by creating a Data Security Strategy and consider the following: Encrypt your data;Authenticate your users by either a 2-step verification process or having them enter some kind of code;Authorize access to trusted sources. Encrypting Data helps protect the private and sensitive information and makes it unreadable without the correct key. To ensure only those who are trusted sources have access is through authentication.  Authentication can include username/password, code, tokens, phone number, and image association such as click only the boxes with pictures of street lights or stop signs. This helps your business control who has access and gives you tighter rein over who sees sensitive information and what they can do with it.  By defining the rules and regulations of access to information, training your employees to be aware and what to do to ensure security, you can strike a balance of increased security and transparency to your customers. In other words, the efforts you go through to protect their Data will put you ahead of the competition as you make inroads toward a Data privacy strategy while others take action as things happen. One Final Thought Ensuring your business’ Data is protected and detecting times when it may have been breached is increasingly important to help minimize damage. One issue SMBs face is that it may take longer to detect if there isn’t a Data security plan in place. The more quickly you can detect an issue, the more quickly you can reduce its impact and the more quickly and effectively you can respond, the better.  Interestingly, smaller businesses tend to have a better overall picture of their assets than larger businesses. This can be a boon when you communicate your new cybersecurity strategy to your teams and offers a significant return on investment of your resources. If you’re interested in Big Data and Analytics, we may have a role for you. Take a look at our current vacancies or contact one of our recruitment consultants to learn more.  For our West Coast Team, call (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.  For our Mid-West and East Coast Teams, call (212) 796 - 6070 or send an email to newyorkinfo@harnham.com.

Sandra Namatovu

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14. November 2019

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