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Senior Analyst - Digital Marketing

Boston, Massachusetts
US$80000 - US$90000 per annum
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Senior Analyst - Digital Marketing
Boston, MA
$80,000 - $90,000 - Dependant on experience

One of the fastest growing insurance brands in the US is looking for a talented Senior Analyst to work within their Digital Marketing team. This is a perfect opportunity for someone who wants to analyze large-scale campaigns and provide insights directly to senior stakeholders!

SENIOR ANALYST - ROLE OVERVIEW

  • Analyze digital marketing campaigns across a variety of mediums to help increase brand awareness and engagement.
  • Find areas for improvement through testing and optimization.
  • Work directly with senior stakeholders to presenting your ideas and recommendations.

YOUR SKILLS AND EXPERIENCE

  • Strong knowledge of analyzing digital advertising campaigns is essential.
  • Experience working in a client-side role is desirable.
  • Strong SQL experience is essential.

SALARY AND BENEFITS

The successful Senior Analyst can expect a salary of $80,000 - $90,000 plus a comprehensive benefits package.

HOW TO APPLY

To submit your resume please click "apply now"

KEYWORDS

Tableau, SQL, R, Python, Statistics, Modeling, Regression, Search, SEM, PPC, Location, Google analytics, Mobile, web analytics, Hitwise, Insight, Maxymiser, Sitecatalyst, Omniture, Conversion Optimisation, agency, client, digital analytics, web analyst, digital analyst, digital marketing analyst, eCommerce, senior web analyst, lead web analyst, reporting, analytics, Data Science.

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VAC-05122019/JG
Boston, Massachusetts
US$80000 - US$90000 per annum
  1. Permanent
  2. Digital Marketing Analyst

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Harnham blog & news

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Visit our Blogs & News portal or check out our recent posts below.

Three Life Science Skillsets for a Post Pandemic World

COVID-19 has reshaped the way we do business, how we interact with each other, closed and opened opportunities. Essential workers are on the frontlines and scientists work feverishly in the background to help flatten the curve and find a cure. The Life Sciences industry has seen a surge in demand, but can those needs be met in time?  New York, California, and Boston, face the highest demand and the biggest shortage of workers to fill the jobs. In Massachusetts alone, it’s estimated that though 74,000 people filled Life Science jobs by the end of 2018, there would be a need for an additional 12,000 by 2024. This was before the pandemic struck. The need is ever greater now. So, what skills do you need to enter the Biotech and Life Sciences field and if you’re in the field, how can you upskill or reskill to fill the most in demand roles?  THREE ADVANCED SKILLSETS FOR A POST-PANDEMIC WORLD Computer Vision – A subset of AI, Computer Vision can help the healthcare industry in a variety of ways. It can help identify anomalies in x-rays, help craft prediction models for things like tracking and vaccine solutions, and enhance technology workflows. Data Storytelling – One key element businesses look for in a Data professional is someone who has good data storytelling skills. The ability to translate complex numbers and statistics into something executives and stakeholders can understand is becoming ever more important and ensures sustainability of business continuity. Not only does Data Storytelling make information more digestible for non-technical professionals, it also helps business leaders to make powerful insights about where they are and what steps they need to make moving forward.Skills in Healthcare Technologies – Healthcare technology skills are in high demand. Data professionals who can use and understand medical data in real-time to get results will be highly sought after. Advanced skill sets in healthcare, biotechnology, and similar areas within Life Sciences will see a surge in demand and would be most relevant to companies now more than ever before.  Computer Vision, Data Storytelling, and Healthcare Technology skills have become three of the top skillsets needed for today’s world. Each one feeds to the other, and as important as technical skills are, it’s just as important to have soft skills. Especially now. Thankfully, both soft skills and technical skills can be taught. But there still exists a gap between school and business. Below are some ideas on how to bridge that gap. BRIDGING THE GAP BETWEEN SCHOOL & BUSINESS STEM and STEAM skills will be in higher demand now more than ever before. As important as it is to ensure students with the desire to move into these fields, it’s more important to begin with the schools. For the professionals already in the industry, there are other ways to encourage bridging the gap. Draw more students into STEM programming careers and sustain encouragement as they progress in their studies and career.Emphasize skills with a focus toward the life sciences field.Emphasize that students don’t have to choose a business career over a science career. There is crossover leading to more opportunities.And for those life long learners (read: already in the field), ensure opportunities for professional development.Find talent in other creative ways. Consider ‘non-traditional’ candidates. Business processes have shifted online, looking for your next job has become more daunting than ever before. But here’s the good news. Everyone’s on the same page. Leaders, hiring managers, recruiters, and prospective employees are all navigating a new way of doing business and finding talent to keep those businesses running.  In the wake of work-from-home policies, remote working, and the shifting landscape of working outside the office, technology, and particularly biotechnology careers are prime opportunities to both gain increased knowledge in your chosen field or begin your career path.  If you’re interested in Big Data & Analytics professional opportunities, check out our current vacancies or contact one of our recruitment consultants to learn more.   For our West Coast Team, contact us at (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.   For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to newyorkinfo@harnham.com.  

Stephanie Brooks

Stephanie Brooks

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Blockchain Technologies Find Fuel in the Life Sciences Industry

When Ford first introduced the assembly line, he could only imagine how it would affect the automotive industry. But what about how it could affect supply and demand within the life sciences industry? Automotive and similar factories have been converted before to help build items most needed. Not the least of which, today, is to help supply those in the life sciences industry with the PPE and medical devices they need. Demand is high. Supply is not. Enter blockchain technologies.  As health systems become overburdened and disruptions to ‘normal’ life occur on a global scale, it’s important to ensure critical resources are prioritized. So, what can businesses do to help ensure supply and demand are met in not only these critical times, but for the future. FIVE WAYS TO ENSURE SUPPLY MEETS DEMAND When it’s difficult to supply even the most in demand products, it’s time to take an assessment of various scenarios. These scenarios can help leaders predict what and when they’ll need certain products and critical items. Assess your scenario within the framework of increased disruption.What are your capabilities?Identify the most immediate needs to meet, any risks to be aware of, and take action.Determine any structural changes you’ll need to make.Prepare to pivot. Be aware you may be in a continuous cycle of determining risk, assessing where you are and need to go, any configurations you’ll need to make to get there, and any operational procedures to improve and move forward. By assessing, prioritizing, and visualizing, companies are able to craft a clearer scope of vision. The scenarios created can offer insight into key pieces of planning to help mitigate disruptions of supply chain processes. This crisis will have long-lasting effects and implications from how we work to how we assure supply and demand. It’s in these strange crosshairs, the life sciences industry finds itself at the center of this pandemic, and at the same time is the life force which has given blockchain technologies fuel to improve. No matter where you are on the spectrum of supply chain technology, there is calculated risk to every decision. Just because we’re easing restrictions now, doesn’t mean there won’t be an about face in the next few months, and what companies do between now and then is critical. Supply is already short. Now is the time to take immediate action to help mitigate risk for patients, providers, your clients, and your communities WHAT TO DO NOW AND HOW TO PREPARE FOR THE FUTURE The scale of risk is unlike any leaders have seen in recent years. Its speed adds to the uncertainty as numbers rise, decisions change, and most are left wondering what’s next. Businesses who respond quickly and confidently can help to alleviate some uncertainties, but can craft a plan crucial to understanding the complexities of blockchain within the industry. Strong data, analysis, predictive modelling can help to anticipate any further or potential disruption. Taking these steps can help make businesses more resilient in the future and also help them manage future challenges. It’s integral to have strong, responsive, and resilient risk management capabilities. To do this, your business will want to ensure their capabilities are technology-led platforms which support analytics, machine learning, and artificial intelligence. Whether you’re mitigating risk, preparing an assessment, or determining your capabilities, it’s important to ensure you’re transparent. We are all in this together. Even in business. Transparency builds trust as does assuring supply and demand by mitigating risk. It’s these things which will soon become the basics of business protocols. Business processes have shifted online, looking for your next job has become more daunting than ever before. But here’s the good news. Leaders, hiring managers, recruiters, and prospective employees are all navigating a new way of doing business and finding talent to keep those businesses running.  In the wake of work-from-home policies, remote working, and the shifting landscape of working outside the office, technology careers are prime opportunities to both gain increased knowledge in your chosen field or begin your career path.  If you’re interested in Big Data & Analytics professional opportunities, check out our current vacancies or contact one of our recruitment consultants to learn more.  For our West Coast Team, contact us at (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.  For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to newyorkinfo@harnham.com.  

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