Salesforce Marketing Cloud Architect

New York
US$125000 - US$140000 per year

Salesforce Marketing Cloud Architect
Healthcare
New York City
$125,000 - $140,000

Are you an expert in leveraging data flows from multiple channels to automate and execute omnichannel campaigns that are targeted and effective to the relevant segments? If you are analytically minded, and can translate data into have proven experience delivering insights and recommendations to senior level stakeholders on how campaigns across multiple channels performs, then keep reading…

A globally renowned healthcare organization in the heart of New York City that has billions of rows of rich data, are looking for an experienced Salesforce Marketing Cloud Architect to come on board and focus on all of their campaign operations, managing all campaign execution using Salesforce Marketing Cloud delivering insights into targeted and efficient communications strategies that will increase member engagement and growth across all channels.

THE ROLE - Salesforce Marketing Cloud Architect:

As a Salesforce Marketing Cloud Architect, you will be responsible for the campaign operations and management to visualize customer journeys and engagement with marketing initiatives across multiple channels including Social, Email, SMS, Direct and Paid. This role requires you to work seamlessly with the other teams to contribute to the innovative and strategic approach for this company and be responsible for the development and execution of direct marketing campaigns. You will:

  • Drive omnichannel campaign strategies across internal business segments, gather business requirements and translating them into campaign lifecycle targeting which enhance personalization and relevancy to each customer
  • Be responsible for optimizing data using SQL and building out trigger campaigns using Salesforce Marketing Cloud that focus on specific consumer behaviors the team are trying to impact, measuring performance and conversion.
  • Focus on consumer retention, acquisition, and conversion, as well as health behaviors, using SQL to create campaign automation as well as analyze performance and control groups
  • Work closely with internal stakeholders and the wider marketing and digital analytics teams to make recommendations on new ways to innovate campaign strategies to capture a wider and more loyal audience

YOUR SKILLS AND EXPERIENCE:

  • Strong experience in Campaign Operations or Campaign Management
  • Campaign management tools, preferably Salesforce Marketing Cloud or similar as well as SQL, Excel, and Tableau
  • Proven experience within a Marketing Operations and Strategy background, as well as the ability to take raw data and turn it into a customer journey
  • Excellent project management and time management skills with the ability to provide strategic analytics and insights to stakeholders

HOW TO APPLY?:

Please register your interest by sending your resume to Jenni Kavanagh via the Apply link on this page.

KEYWORDS:

CRM, Campaigns, SQL, Insight, Acquisition, Retention, Charity, Not-For-Profit, Multimedia, Channel Optimization, Communication, Strategies, Insight, Analysis, Siebel, Unica, Excel, Campaign Management, Campaign Operations, Conversion, Trigger Campaigns, Control Groups, Measurement, Stakeholder Management, Agency, Excel, Tableau, Performance, Salesforce Marketing Cloud, Salesforce Marketing Cloud Architect

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64463/JK1
New York
US$125000 - US$140000 per year
  1. Permanent
  2. Campaign Analayst

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