PROGRAMMATISCHER KAMPAGNENMANAGER (m/f/d)

Köln, Nordrhein-Westfalen
€60000 - €70000 per annum + BONUS

PROGRAMMATISCHER KAMPAGNENMANAGER (m/w/d)

KÖLN

60.000 - 70.000 € PLUS BONUS

Dies ist eine großartige Gelegenheit, mit einer angesehenen Agentur für digitales Marketing als Programmatic Campaign Manager in ihrer deutschen Niederlassung zusammenzuarbeiten, wobei Sie für die programmatische Vertikale des Marketingteams verantwortlich sind. Wenn Sie über einen technischen Hintergrund und umfassende Erfahrung bei der Durchführung programmatischer Kampagnen verfügen, ist diese Rolle für Sie gut geeignet.

DAS UNTERNEHMEN

Diese Agentur hat sich auf mehrere Kanäle im gesamten digitalen Marketing spezialisiert und konzentriert sich darauf, ihren Kunden qualitativ hochwertige Lösungen zu liefern. Das deutsche Büro ist ein relativ neues Unternehmen, so dass es trotz des rasanten Wachstums in den letzten Jahren immer noch ein "Start-up" -Gefühl hat. Die Gründer sind auch Branchenexperten, da sie ein hervorragendes Ausbildungsprogramm bieten und einen guten Ruf haben.

DIE ROLLE

Als Programmatic Campaign Manager sind Sie für die Durchführung der Datenanalyse verantwortlich und schlagen Vorschläge vor, die die digitale Strategie beeinflussen. Im Wesentlichen wird der erfolgreiche Kandidat Daten verwenden, um bessere programmatische Kampagnen zu formulieren.

Sie sind für die Konversation mit den Kunden verantwortlich, um festzustellen, welche Methoden sie derzeit verwenden, und um das Problem zu entschlüsseln. Daraus wird der erfolgreiche Kandidat die relevante Strategie und die Ratschläge, die der Kunde möglicherweise benötigt, bereitstellen.

Zu den Hauptaufgaben gehören unter anderem:

  • Zusammenarbeit mit Kunden, um den für ihre Anforderungen am besten geeigneten programmatischen Plattformstapel zu ermitteln
  • Planen und Einrichten programmatischer Kampagnen in DSPs wie DV 360 und MediaMath
  • Problembehandlung über HTML oder JavaScript
  • Berichterstellung nach der Implementierung mit Tools wie Excel und Datorama

IHRE FÄHIGKEITEN UND ERFAHRUNGEN

Der erfolgreiche Programmatic Campaign Manager hat:

  • Einen Bachelor-Abschluss
  • Umfangreiche kaufmännische Erfahrung im programmatischen Handel oder in der Aktivierung, bei einer Medienagentur oder auf Kundenseite
  • Praktische Erfahrung mit zahlreichen DSPs
  • Zuvor häufig mit Kunden interagiert
  • Umfangreiche Erfahrung in der Entwicklung programmatischer Strategien, der Problemlösung und dem End-to-End-Management solcher Kampagnen

DIE VORTEILE

  • 60.000 bis 70.000 € plus Bonus
  • Umfassende Schulung zur Verfügung gestellt
  • Arbeiten Sie für eine renommierte Agentur mit Branchenexperten

Wie bewerbe ich mich?

Bitte bewerben Sie sich direkt auf dieser Website.

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225476
Köln, Nordrhein-Westfalen
€60000 - €70000 per annum + BONUS
  1. Permanent
  2. Programmatic

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Over the last four decades, we’ve feared change. Technophobia. Cyberspace. Smart devices. AI, Robotics and Automation. Each of these transformative shifts have changed our lives in one way or another. But there is a new, unexpected and desperately needed change already in play; putting the human back in our lives.  Human Resources. Human-centric customer service. Humans in cooperation and collaboration with smart technology. Both in B2B and B2C businesses, putting the human back in focus is imperative to success.  Consider Netflix. How it began, how it’s evolved, and how its efforts are seemingly leading the way for next gen personalization. Think: If you like this, then you may like (insert service or product here). Amazon does much the same. Putting the Human Element Back in CX When you call customer service with a concern or problem. What happens? Either there’s no phone number at all and you’re forced to send an email which you hope gets read by a person. Or if you do call, you push buttons trying to figure out which branch of the tree will get you to the correct person.  Chatbots have been one answer but they really only alleviate acknowledgement. We’ve all called a customer service number and spoken to two or more people about our issue. Bill Paterson, EVP of Salesforce, suggests a four-point, human-centric customer service engagement strategy, to help solve the problem.  In addition, his article takes a deeper dive into putting the human back in customer service. At the heart of the matter is putting Emotional Intelligence, care, and empathy back into the equation. Technology may be how people reach out, but it’s a human they want to speak to and connect with. When the two are paired, there’s a much better chance of success. And repeat customers. Pairing Machine Learning with a Human-Centric Touch While strategies and metrics still have a big role to play, there are other ways to measure customer success. Data gathered from your customers will only get you so far, but the human element, the human connection, supported by technology, is the next shift in Digital Transformation.  Machine Learning models can help predict what customers will want or need, but meaningful customer relationships are just as vital. It’s this pairing which can generate great service and scalability of today’s modern business. Though there is a strong underpinning of engineering components in building models, only a portion involves code. Much of the effort goes into the pipeline and workflow systems and infrastructure. It’s at this systems level, Data Scientists can focus on design and implementation of production. This strategy ensures that before building good models, a good foundation must be laid. One portion of this workflow has been called the ‘art of Machine Learning’. The ‘Art’ of Machine Learning  Data Scientists and Machine Learning Engineers have any number of ways to solve a problem. Dealing with such vast amounts of Data within a model is not unlike determining how to scale for a website which needs to handle large fluctuations in web traffic. The nuances of technology within the realm of human experience is an artform. Though in the future, most engineering challenges will be automated and open-source will be a go-to framework. As tools improve and ETL processes improve, ML Engineers and Data Scientists will get the opportunity to focus more on models and less on systems. But beyond the artform of experimentation and intuition is the growing trend for soft skills in tandem with technical skills. Those who can lead a technical team, who can communicate to non-technical professionals, and still have the Emotional Intelligence to navigate the human psyche. It’s these individuals who will be ready for the next step in leading businesses into the next generation of customer service.  Ready to take the next step in your career? Take a look at our current vacancies or contact one of our expert consultants to learn more.   For our West Coast team, contact us at (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.  For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to newyorkinfo@harnham.com.  

Reflections On The Watermark Conference For Women

This week I was fortunate enough to head down to the Watermark Conference for Women alongside our SVP, Stephanie Brooks. As we enter 2020 and women continue to shatter glass ceilings, Harnham firmly believe in a proactive approach towards placing more women in Data & Tech roles.  Diversity and inclusion are integral to our story and core beliefs and we strive to continually re-evaluate how we create measurable change in the marketplace and redefine the metrics of successful and excellent recruitment. For us, attending the conference was a chance to meet and learn from some of those women who are leading the way. Every talk inspired me in some way but there were a couple I really connected with, and I wanted to take the opportunity to reflect on how they impact the work we do at Harnham. WHAT IS WATER? 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To question what is water - what is recruitment - requires thoughtful analysis, careful consideration, and of course, “attention, awareness, and discipline”. As the global leaders of Data & Analytics recruitment, we remind ourselves daily that we are responsible for making meaningful change. Water is, to us, what we make of it.  For Seth, his water is marketing. For Harnham, our water is recruitment and we stand by Wallace’s challenge to stay conscious and alive in our jobs. Day in and day out Harnham will continue to make the case for agency recruitment to be diverse and inclusive, as this is in the best economic interest of our clients.   THE ECONOMY OF DIVERSITY One of the most insightful and compelling moments of the day was a conversation between Pat Mitcheel and Indra Nooyi, the former chair and CEO of PepsiCo. Having directed the company’s global strategy for more than a decade, Nooyi is uniquely poised to discuss the importance and power of having women in every capacity within an organization.  During the conversation, she highlighted the statistics that measure the success companies achieve when women have equal representation at all levels. Currently, gender parity exists in entry-level positions but is absent in the 2nd and 3rd tiers of the workforce. While Nooyi highlighted that having a diverse and inclusive workplace should be an integral part of every company’s corporate social responsibility, she argued that this also leads to unprecedented economic growth. 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