Principal Data Scientist - Performance Marketing

Chicago, Illinois
US$140000 - US$160000 per annum

Principal Data Scientist - Performance Marketing

Chicago, IL

$140,000 - $160,000 - Dependent on experience

Looking for a growing, fast-paced company? Join a D2C eCommerce company looking to transform their industry and continue scaling with new and exciting product launches!

THE COMPANY

As a Principal Data Scientist, you will be joining a growing Data Science team. Their mission is to create more wholesome households without the hassle by providing convenient, and organic solutions to everyday tasks. With this in mind, they also promote sustainability, and have impacted over 600 million+ lives just in 2020.

PRINCIPAL DATA SCIENTIST - ROLE OVERVIEW

As the Principal Data Scientist, you will be responsible for leading the business and analytics efforts to optimize their business impact. Your success in this role will come from developing, mentoring, and growing a team of data scientists and analysts. In doing so, you will build tools, dashboards, and reports to communicate actionable insights to stakeholders and executives.

YOUR SKILLS AND EXPERIENCE

The successful Principal Data Scientist will have the following skills and experience:

  • S. Degree in Mathematics, Statistics, Operation Research or equivalent fields, MSc preferred
  • Experience in the D2C and eCommerce industries with rapid scaling marketing teams
  • Experience using SQL and programming languages, such as Python, R, Google Analytics, or Spark.
  • Deep understanding of trending technology and best practices
  • Self-starter with the ability to thrive in a fast paced environment

SALARY AND BENEFITS

The successful Principal Data Scientist can expect a salary of $140,000 - $160,000 dependent on experience, in addition to a comprehensive benefits package.

HOW TO APPLY

Please register your interest by sending your resume to Vallon Barnes via the Apply link on this page.

KEYWORDS

Tableau, SQL, R, Python, Statistics, Power BI, Google Data Studio, Modeling, Regression, Search, SEM, PPC, Location, Google analytics, Mobile, web analytics, Hitwise, Insight, Maxymiser, Sitecatalyst, Omniture, Conversion Optimisation, agency, client, digital analytics, web analyst, digital analyst, digital marketing analyst, eCommerce, senior web analyst, lead web analyst, reporting, analytics, Data Science.

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110154VB2
Chicago, Illinois
US$140000 - US$160000 per annum
  1. Permanent
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Living the Hybrid Life with Advanced Analytics

In a recent documentary created by Dave Grohl of the Foo Fighters, he interviews Lars Uhlrich, a once outspoken critic of the demand for online music. In the video produced in 2021, Lars has now embraced the online music world. Yet, in 2019, one-quarter of all music sales were vinyl.  Much as we’d love to deep dive into some music, the point here is that what was once either/or has become both.  Brick-and-mortar business have e-commerce channels, e-commerce channels have brick-and-mortar stores (looking at you Amazon bookstores). Stores are now their own fulfillment centers, items and food can be ordered online and picked up curbside, in-store, or via delivery. In other words, businesses are meeting their consumers where and how they want to shop. Would we have gotten to this point as quickly if not for the pandemic? Maybe. But for many retailers and businesses, there are a few Marketing Insights you’ll want to remember to maintain this new hybrid environment.  Customer Experience Should Remain Top of Mind Imagine this. You visit a store to buy something off the shelf. The store is essentially empty, except for signs which say ‘available to order online.’ If everything is only available online, you’re meeting only one segment of your consumer. While the idea is to create a consumer relationship, you need to know who your customer is, their needs and desires, and meet them when, where, and how they shop.  The customer journey should be interwoven between online shopping and the increasing desire for social interaction. Shopping should still be an experience. Here a few things to consider when planning your hybrid customer journey for your business: How well do you know your customers? Does your customer prefer to shop online, then pick up in store? If they entered the store without shopping online, would you have the product they needed on the shelf or at least, in the back rooms? Why or why not?How do you move the customer from in-store shopping to online and back to in-store shopping?If your customer shops fully online, is their data protected? Privacy is a major concern for many consumers and should be considered at every level of business. Who has access to what and why? And if your consumer is fully remote, or unable to shop in-store, how do you provide and maintain the best customer experience all they way to their door? And with these questions in mind, who’s helping your business build and maintain those relationships? Many businesses have remote call centers to handle customer complaints, but what about the beginning of the journey. Enter AI, chatbots, and Advanced Analytics to move your customer and your business forward for the future. It’s important to build your customer relationship across all your shopping channels – on-line, in person, via AI or chatbot or customer service representative – a unified experience is key. Chatbots and AI Learn from Advanced Analytics and NLP There are only so many humans who can answer call demands. Add in all the online orders, delivery dispatches, and fulfillment options, and it can be overwhelming. Using Advanced Analytics, good Data Management, Artificial Intelligence, and Automation can all augment the ultimate customer journey experience. AI using NLP scraped from past conversations can Data mine language samples to interpret, understand, and respond intelligently to consumer calls. Add text-based support and the benefits increase. If you’re business is more service-based than product-related, AI and chatbots can help there, too. Much like the salesclerk when you enter a brick-and-mortar store, the chatbot is your first engagement with a prospective consumer. And its that chatbot or AI representative who will set the stage for their customer journey and experience. Beyond Retail and Back to Basics Business? For those in the office, or working remotely, some businesses have begun offering hybrid options. Come into the office a few days a week and work from home a few days a week. Yet, others are insisting it’s back to business as usual with some additional measures such as sanitation, plexiglass between cubicles, and physical distancing of employees.  Over the past year, it’s been proven employees don’t need to be in the office. But, it’s also important for humans to interact with each other on some social level and that includes meeting in-person. Physical distancing will be important for some time, but human interaction outside of a computer screen is also. So, while there are pros and cons, for now, the hybrid environment for businesses, schools, retailers, and restaurants is here to stay. How businesses choose to meet this mix will be interesting to watch as they incorporate available technologies while also remembering those they’re trying to serve are human. If you’re interested in Big Data & Analytics, Harnham may have a role for you. Check out our current vacancies or contact one of our expert consultants to learn more.  For our West Coast Team, contact us at (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.  For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to newyorkinfo@harnham.com.  

Mental Health Apps Help Patients Make the Move into Therapy

May is Mental Health Awareness Month. As we continue to untangle ourselves from the cabin-fever isolation of the winter months post-pandemic, many are feeling overwhelmed and mentally burdened. It’s a lot to manage – remote working, virtual schooling, mask mandates, vaccine appointments, and the day-to-day screen time and Zoom meetings. It’s no wonder people are turning, once more to the virtual space for help.  From mindfulness and meditation apps and videos to physician-focused telehealth assistance in the health space, there is digital technology at play. While it may seem as if apps keep people from going to the source and seeking professional help in the mental health space, having an app is helping people make the decision to sit down one on one with someone.  Mind the App: A Note on Market Trends There is a proliferation of mindfulness meditation apps available on Google Play, iOS systems, and on YouTube, just to name a few. In fact, the market is set to grow exponentially over the next five to ten years. And technology companies have been paying attention. Key trends include: Design simplicity and collaboration with subject matter expertsEngagements both personal and professional which lower energy levels leading to disturbed sleep. While millennials search for a more whole (read: work/life) balanced life, it’s reported Generation Z is likely to have the worst mental health issues and desire to seek alternative therapy options.Apps-focused issues include insomnia, anxiety, depression, mindfulness, and whole being self-care.More and more Americans understand mindfulness and meditation are the best resources to help unwind and lessen stressors. Not all apps are created equal, but Headspace and Calm are two of the top contenders and most widely used. Those higher-level products backed by teams to ensure everything runs smoothly are outpacing the proliferation of self-help apps which number upwards of 20,000. Digital Technology and Machine Learning are Moving Things Forward From AI to Digital Technology to Machine Learning, Data professionals are working to ensure mental health apps are not a flash in the pan. Especially for those who may need help the most such as high utilizers. These high utilizers are those who may have multiple issues and check themselves into hospitals most frequently. Just like people worried about robots taking jobs, some therapists may worry these apps could replace in-person therapy treatments. This is unlikely as it may embolden those who need help to seek treatment in the more traditional sense. In fact, some apps could enhance therapy work rather than detract from it. Machine learning tools helped researchers analyze nearly 10,000 patients’ EHR Data over a 2-year period. The algorithm analyzed all the factors at once for a much more efficient breakdown and determination of each factor to best identify patient characteristics. Understanding this information helped researchers determine which factors lead to the disorders for higher utilization. Dangers and Predictions With nearly 20,000 mental health apps on the market, there are probably a fair number which aren’t as useful as they hope or claim to be. And some can be dangerous as was discovered in a 2015 study in which therapies for bipolar disorder were found to be inconsistent with established treatments (Nicholas, J., et al., Journal of Medical Internet Research, 2015). Not to mention ineffectual apps and those which disrupt treatments already in place and established. Mindfulness Apps at Work For happier, healthier workers not burned out from Zoom-fatigue and remote working, business leaders are focusing more and more on mental health. Some are offering mindfulness moments or group yoga classes or meditation opportunities throughout the day for a mental health break. Mental health discussions are now standard practice and efforts to open up more on this front through self-care prioritization and workplace wellness are making their mark. Employee mental health is top of mind as businesses and employees navigate the new normal when it comes to work, education, and the blurring of personal and professional lives as we continue remote practices.  What was once taboo and swept under the rug has been met with Digital Technology, Apps, AI, Machine Learning, and the door is open for discussion. Whether you take a mindfulness minute, write in a journal, meditate, or log in to your app remember mental health awareness is about self-care for the whole you. Need a mental health break? There’s an app for that. If you’re interested in Big Data and Analytics, Harnham may have a role for you. Check out our current vacancies or contact one of our expert consultants to learn more.  For our West Coast Team, contact us at (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.  For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to newyorkinfo@harnham.com.  

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