Paid Search Manager

Boston, Massachusetts
US$80000 - US$100000 per annum

Paid Search Manager

Boston, MA

$80,000 - $100,000

Are you a curious, search marketing expert who wants to be part of a growing paid media and SEM team? It's not every day you get the chance to own the paid media and SEM function of a boutique integrated agency and help grow a team. This is the opportunity to do just that!

The Company

An integrated media agency with a strong focus of digital channels from paid social to programmatic.

The Role

As the Paid Search Manager, you will have the autonomy to plan and execute on best-in-class media campaigns for clients across paid search, SEM and programmatic. You will be the go-to person to offer sophisticated analytical methodologies to improve clients marketing campaigns and brand strategy. You will grow and nurture your very own team, spearheading a data-driven culture within the company!

In particular, you can expect to:

· Deliver ground-breaking digital insights that will have enormous impact on your client's businesses

· Leverage the best SEM and paid media platforms and tools, staying up to date with industry trends (Google AdWords, Yahoo, Bing Paid Search, Google Shopping, Kenshoo, Marin)

· Analyze data and deliver insight on site and media campaign performance

· Oversee analytics strategies across digital analytics tools (Google Analytics, Adobe Analytics)

Your Skills and Experience

· Bachelor's Degree required

· Working experience in a digital media or SEM position

· Working experience in analyzing data from digital platforms (Google Analytics, Adobe Analytics, DMPs, attribution tools, DCM)

· Strong client management and strategy delivery skills

· Deep knowledge of cross-channel digital marketing campaigns

· Ability to pitch findings and ideas to stakeholders

SALARY AND BENEFITS

The successful candidate will secure a salary of $80,000 - $100,000 and benefits depending on experience

HOW TO APPLY

Please click 'Apply Now' above.

KEYWORDS

Google Analytics, Adobe Analytics, Bing, AdWords, Excel, MS Excel, Insight, insights, shopper, Kenshoo analytics, technology, campaign, Tableau, DSP, database, acquisition, retention, marketing, digital, SEM, SEO, paid search, display, dashboard, Omniture, site catalyst, web analytics, CoreMetrics, webtrends, website, Google Tag Manager, Tag Manager, Dynamic Tag Manager, HTML, CSS, Java Script, Flash, JQuery

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LJ4833
Boston, Massachusetts
US$80000 - US$100000 per annum
  1. Permanent
  2. Digital Marketing Analyst

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What does Data tell us? Why do we want to know the information we collect and analyze? How can Data help us now? Well, sometimes you have to go back to basics. Knowing your Data helps you make better decisions for the future. This is the transformative nature of Data Science.  The Data Scientists have collected is leading toward a vaccine for a novel virus. Our massive shift from in-house workers to working from home showed us where the gaps in our internet infrastructure existed. But, the information we gathered wasn’t just where the gaps occurred, it also offers a jumping off point for how we can use what we’ve learned to improve.  We know Data is essential to business today, but how we use it, and gathering what we can learn from it, offer transformative advantages we might have otherwise missed. WHERE DO WE GO FROM HERE? Data Science is what helps us interpret the massive amounts of Data we’ve collected. With an estimated 90 percent of Data created just in the last couple of years, and an estimated dearth of connected devices estimated to grow over 75 billion by 2025, the sheer volume is daunting. Yet we still have need for change. Technologies to interpret Data at such a massive scale still need someone to gather, collect, analyze, and interpret the information. What we’ve learned so far with Data Science shows us what must change to support health workers, the health of our employees, the support of remote workers and gig workers, and how businesses can differentiate themselves from their competitors in a post pandemic world. SEVEN WAYS ORGANIZATIONS CAN PREPARE FOR THE FUTURE Prioritize Digital Collaboration As employees begin to return to ‘normal’ work hours, Gartner suggests 48% of employees will work remotely. This is an 18% increase pre-pandemic. 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Inclusiveness can help to engage those workers both in-house and remote to ensure everyone feels part of the team. Devices such as VR, AR, video calls, and more can help to make every employee feel part of the company culture.Encourage Data Literacy Throughout Your Organization Everyone in your organization will need to be Data literate. Yet everyone will be at a different level of literacy. Here it’s important to define both the skills and capability. Once your leadership has a firm grasp of the Data provided to them by your Data Scientists and business intelligence analysts, then they’ll have a starting point from which to make informed decisions. Building a culture of Data begins with leadership. Are you ready for the role or are you an organization looking for someone to fill this role? Business processes have shifted online, looking for your next job has become more daunting than ever before. But here’s the good news. Everyone’s on the same page. 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