Marketing Automation Analyst - Eloqua

Boston, Massachusetts
US$95000 - US$110000 per annum

Marketing Automation Analyst - Eloqua
Software
Greater Boston Area
$95,000-$110,000

Do you have hands-on marketing campaign experience, specifically within automated messaging and architecture? In this role, you will responsible for being the backbone behind CRM platform operations and strategy. Based on deep analysis on customer engagement, you will find what attributes are linked to value and how to better target key demographics, while using tools like SQL and Eloqua.

THE COMPANY:

My client is highly regarded software company based out of greater Boston area.

THE ROLE:

As a Marketing Automation Analyst, you will be a subject matter expert and leading your team in a proactive approach into tracking consumer trends and creating new features to improve customer journey and experience. You will be:

  • Highly proficient in tools like Eloqua, Salesforce Marketing Cloud, Pardot, Marketo, etc.
  • Managing the campaign process from end to end- building, managing and executing.
  • Understanding, building out and analyzing campaign performance, marketing automation, retention, A/B testing, CRM, trigger campaigns, optimization, among others.
  • Reporting and analyzing campaign performance and key metrics.
  • Comparing and contrasting consumer behavior during the pre and post stages of the campaign.
  • A great communicator-- be able to explain how your strategy and insights are directly linked to customer behavior.
  • Able to work cross functionally among other departments.

YOUR SKILLS AND EXPERIENCE:

  • Expert proficiency in CRM platforms like Eloqua, Pardot, Marketo, Salesforce Marketing Cloud, etc.
  • High expertise in analyzing campaign performance, marketing automation, retention, A/B testing, trigger campaigns, CRM and optimization.
  • Proven ability in generating advanced marketing insights and valuing the consumer perspective.
  • Effectively communicating with stakeholders and partners-translating your insights in a way that captivates and leads to action.

THE BENEFITS:

  • $95,000-110,000 Salary

HOW TO APPLY:

Please register your interest by sending your CV to Sasha Baez via the Apply link on this page.

KEYWORDS:

software, analytics, Boston end to end, build, manage, execute, marketing, campaign, trigger, automated messaging, sentiment, behavior driven, SQL, Salesforce, Eloqua, Marketo, Pardot, marketing strategy, customer behavior, insights, optimization, campaign performance, channel strategy, marketing automation, retention, A/B testing, optimization, stakeholders, consumer perspective

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74905/SB
Boston, Massachusetts
US$95000 - US$110000 per annum
  1. Permanent
  2. Campaign Analayst

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