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Marketing Analytics Manager
Are you a customer and marketing insights expert? This widely-known retail company is looking to take their company to the next level by bringing on a Manager of Marketing Analytics!
This unique brand first took the world by storm nearly two decades ago and has since changed the way we look at comfort in clothing. They have over 1 billion annual sales and are one of the largest footwear brands in the world! Now they are looking to make better use of their data and analytics and that's where you come in!
The Manager of Marketing Analytics you will deliver consumer and marketing channel insights to better inform the planning and optimization of all marketing, merchandising, and promotional efforts. In this exciting role you will…
YOUR SKILLS AND QUALIFICATIONS:
SALARY AND BENEFITS:
HOW TO APPLY
Please register your interest by sending your resume to Chinue Ellis via the Apply link on this page.
Retail, SQL, Python, R, PowerBI, Tableau, Predictive, Descriptive, Statistics, Retail, Customer, Consumer, Insights, Tableau, SQL, R, Python, Statistics, Power BI, Google Data Studio, Modeling, Regression, Search, SEM, PPC, Location, Google analytics, Mobile, web analytics, Hitwise, Insight, Maxymiser, Sitecatalyst, Omniture, Conversion Optimisation, agency, client, digital analytics, web analyst, digital analyst, digital marketing analyst, eCommerce, senior web analyst, lead web analyst, reporting, analytics, Data Science.
Do you have a passion for music and entertainment? Join a technology and entertainment company looking to transform into a data-driven culture.
US$150000 - US$170000 per annum
If you want your efforts to have a direct impact on small businesses, this could be the next step in your career!
Do you have a background in media and have strong predictive modeling skills using Python?
US$125000 - US$135000 per annum
An innovative Apparel/Fashion organization is looking to add a Marketing and Customer Analytics leader to their growing team!
With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.
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It seems almost counterintuitive to lament the statistics of women in tech when you realize how many women, throughout history, helped to build the world of technology. Some names you may know. Ada Lovelace. Hedy Lamarr. Karen Johnson. Grace Hopper. The list is long and these few names barely scratch the surface. But you have these ladies to thank for computer programming, wi-fi, and human mathematical ‘computers’ which have paved the way for so much of what we can do today. In honor of Women's History Month, we wanted to celebrate both the women of technology who set the stage for us to work from home on computers using wi-fi to the women of tomorrow. Women in Tech Isn’t New Near the turn of the 20th century, a ‘woman’s work’ went well beyond the kitchen. Yet, it was a housemaid who was tasked with crunching the numbers from raw Data gathered by the men of the Harvard Observatory. When the men declined to analyze their Data deeming it ‘clerical’ and therefore, women’s work, the head of the Observatory needed help. Enter Williamina Fleming, housemaid to Edward Pickering, head of the Harvard College Observatory. Williamina would go on to lead 80 ‘computers’ at Harvard. Enter The Women of ENIAC, the first computer programmers. Though the ENIAC itself was built by men, it was a unit of six women who would actually do the coding on the machine. Their calculations plotted missile trajectories on behalf of the U.S. Military. These women would go on to become mathematicians at NASA and its Jet Propulsion Laboratory. And Grace Hopper, known as the ‘mother of computing,’ helped develop the COBOL language. She also helped develop the UNIVAC I computer, the first business-focused computer. The Old Normal Would you believe the idea of working from home began with a woman bringing home her computer to write its operating systems manual? As you commute across your home from your non-work life to your working life, cup of coffee in hand, thank Mary Allen Wilkes. She’s credited with being the first person ever to have a personal computer in her home. And there would be no working from home without wi-fi. Hedy Lamarr, the famous actress of the 1940s was also a brilliant scientist. She loved to see how machines worked and helped develop what would become wi-fi. The Pioneering Women of Today in Tech From AI to Machine Learning to Coding, women are leading the way. Not only are their businesses data-driven, but there is a strong focus on diversity and inclusion both for human and machine. Danah Boyd, founder and president of Data & Society, is keeping an eye the on ethical and legal implications of emerging technologies. Some topics she’s focused on include accountability in machine learning and media manipulation. Want to know what’s next in the world of tech? Meet Cathy Hackl, one of LinkedIn’s Top Tech Voices and the host of the Future Insiders podcast. She focuses on AR and VR working with name brands on the how best to use these technologies. Dr. Fei-Fei Li, co-director of Stanford's Human-Centered AI Institute is a pioneer of not only AI, but also Computer Vision. Her nonprofit, AI4ALL, is intended to improve diversity within the field. But it’s her ImageNet project which holds the most sway. The images in this database have helped ‘train’ computers how to recognize what they see. Katie Moussouris is an unlikely heroine in the world of security. Cybersecurity. In the world of Data privacy and security, we may not automatically think of a woman. But we might imagine a hacker who would use their powers for good. The founder and CEO of Luta Security, Katie Moussouris, is the best of both worlds and is busy protecting businesses and government agencies from digital threats. With a focus on diversity and inclusion in the fields of Data and Technology, Kimberly Bryant, started Black Girls Code. Her aim is to create a more diverse computer programming course. An electrical engineer herself, she was determined her daughter not feel culturally isolated or give up her passions. These women are the tip of the iceberg of women in tech today. As a recent interviewee suggested, we encourage you, if you’re interested, to join organizations and networks that support women in data and technology fields. At Harnham, we’re proud to partner with Women in Data. If you’re interested in Big Data and Analytics, Life Sciences, Data Science, or any of our Data professional fields, we may have a role for you. Check out our current vacancies or contact one of our expert consultants to learn more. For our West Coast Team, contact us at (415) 614 - 4999 or send an email to firstname.lastname@example.org. For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to email@example.com.
04. March 2021
Conversion Rate Optimization. CRO. If you’re an established business just getting on the technology track to improve your business, these words and acronyms can sound difficult and confusing. So, let’s put things a little simpler. Your website is your digital doorway to your business. Your service is your digital handshake. When you’re able to meet with customers face-to-face, you can get a firmer grasp on their likes and dislikes. You get to know your customers over time, they get to know you, and you begin to learn what the want so you can improve your business. If you’re a startup, you’ve opened your business because perhaps you’ve been a customer and saw a need no one could fill but you. Whichever type of business you are, when you make changes to your website to improve your customer experience, you’ve worked through conversion rate optimization, though you may not have realized at the time. What is Conversion Rate Optimization? It is the penultimate testing strategy to convert visitors into customers. Let’s assume your eCommerce business is bringing in leads, but no one is clicking the ‘buy now’ button. If you’re wondering why, this is your chance to test your CRO through A/B testing. This kind of testing examines your original version against a change in your wording or colors. Consider the number of times you’ve seen Amazon’s logo change over the years. Today, the name is no longer needed, only the smiling arrow. The simplest of tweaks to your call-to-action (CTA), logo, colors, wording, or even a well-read or reviewed article can drive more leads for your business. Simple testing with big consequences can be overwhelming to consider. But with a few key points to consider, you may have a better focus on what you need to do. This focus will help you identify your goals, your audience, and the best conversion touchpoints for your business. What Do You Want to Optimize? Conversion means many things to many people. While ultimately the goal is to convert visitors to customers, there are a variety of ways to get there. So, what do you want to do? Do you want to have more visitors call or fill out your contact form? Do you want new subscribers to your website? Or do you want your visitors to click ‘buy now’ or ‘add to cart’? Choose one goal and work from there. Data you may already have or can gather, can offer you insight into your customers to help you know the best way to move forward. Know Your Customer Digital and Web Analytics can help you navigate the Data gathered about your customers. For example, who’s already visiting your site? How did they find you? Age, gender, and location are additional demographics which may help your team make informed decisions about what to test, why, and how it will improve your conversion rate. Bringing Your CRO Team Together There are three main roles most often brought together for conversion rate optimization. Smart businesses make CRO a part of their Marketing Strategy. So, it’s only fitting Marketing is on the list. Marketing - These are the professionals who understand people. They know the strategy behind every level of the sales funnel within the customer journey. And from these understandings, they can troubleshoot, if needed, with acquisition, qualification, or optimization. Acquisition – These are the professionals responsible for bringing in new business. New leads. New customers. It’s their experience which can help to identify what’s optimizing well and what isn’t whether from targeting the wrong data point or on-page issues. Web Developer or Designer – These professionals assist with the technical aspects of conversion rate optimization. Begin at Your Homepage If you’re wondering where to begin, it’s best to begin at the homepage. This is where prospective customers find you and determine whether they’d like to look around a little more or not. So, knowing this there are a few things to keep in mind. ABT – Always Be Testing. This is a circular exercise in keeping up with the Jones’s of business. The more you know about your site, your goals, and your customers needs, your improvements can help to generate leads and increase sales. OTE - Optimize the Experience. When setting your goals, you’ll want to consider three goal types and set one or more. The first is to ask yourself, what do you want to happen immediately? If you want more clicks or views, this is an immediate goal. If you have a finite amount of time to generate leads, say fourth quarter of a given year, you may wish to set a campaign goal. And if you want to project net revenue or lead quality, you’ll want to set a long-term goal. Ready to optimize your conversion rate in your job search? Harnham may have a role for you. If you’re interested in the Digital Analytics, Data & Technology, or Machine Learning just to name a few, Harnham may have a role for you. Check out our current vacancies or contact one of our expert consultants to learn more. For our West Coast Team, contact us at (415) 614 - 4999 or send an email to firstname.lastname@example.org. For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to email@example.com.
25. February 2021