Manager, Performance Marketing Analytics

San Francisco, California
US$100000 - US$120000 per year

Manager, Media Analytics
San Francisco, CA

$100-120k

Do you want to join one of the largest CPG companies in the world? If so, I have an exciting opportunity to join a global brand as their Manager of Media Analytics.

You will be leading all media measurement and reporting and partnering closely with the media planning and research teams to capture and analyze the best campaign data for ongoing performance optimization.

ROLE OVERVIEW - MANAGER OF MEDIA ANALYTICS

  • Collaborate with stakeholders to develop measurement objectives that drive business outcomes
  • Working with internal stakeholders to development a measurement and learning agenda including establishing campaign performance benchmarks and media goals
  • Turn data points into storylines through the use of visualization strategies that illustrate the What, Why and What Now
  • Deliver coordinated reporting insights and optimization plans to improve campaign performance
  • Drive campaign reporting conversations and presentations
  • Responsible for cross-functional internal & external team coordination and communication
  • Participate in hiring exercises and decisions as well as training and mentoring Associates and Sr. Associates on the team
  • Responsible for external client communication including reporting, requests and questions

YOUR SKILLS AND EXPERIENCE

  • 3+ years analytical experience, preferably in the media industry
  • BA/BS or equivalent degree required
  • Must have robust knowledge and experience of third party ad serving and site-side tracking technologies: DFA, Innovid, Sizmek, Atlas (standard and rich media), Eyeblaster, Pointroll, Webtrends.
  • Robust understanding of online measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams.
  • Understanding of broad range of online advertising media channels including Search, Display Banners, Email, Contextual and Social
  • Experience manipulating and analyzing large sets of data in excel
  • Understanding of advertising measurements such as reach and frequency, clickthrough rate, rich media interaction rate, etc.
  • Ability to work under pressure and manage multiple priorities
  • Must be a team player but also have the ability to work independently
  • Understanding and familiarity with advanced analytics practices
  • Ability to digest and explain complex ideas to both external and internal clients

SALARY AND BENEFITS

The successful Manager of Media Analytics can expect a salary of $100-120k plus a comprehensive benefits package.

HOW TO APPLY

For more information about the role press "apply now".

KEYWORDS

Media Analytics, Analyst, Analytics, Advertising, Digital, Digital Analytics, Google Analytics, Adobe Analytics, Omniture, SiteCatalyst, DFA, DoubleClick, DCM, Sizmek, Ad Serving

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JP/MMAC
San Francisco, California
US$100000 - US$120000 per year
  1. Permanent
  2. Media Analyst & Adtech

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