Manager, Performance Marketing Analytics

San Francisco, California
US$100000 - US$120000 per year

Manager, Media Analytics
San Francisco, CA

$100-120k

Do you want to join one of the largest CPG companies in the world? If so, I have an exciting opportunity to join a global brand as their Manager of Media Analytics.

You will be leading all media measurement and reporting and partnering closely with the media planning and research teams to capture and analyze the best campaign data for ongoing performance optimization.

ROLE OVERVIEW - MANAGER OF MEDIA ANALYTICS

  • Collaborate with stakeholders to develop measurement objectives that drive business outcomes
  • Working with internal stakeholders to development a measurement and learning agenda including establishing campaign performance benchmarks and media goals
  • Turn data points into storylines through the use of visualization strategies that illustrate the What, Why and What Now
  • Deliver coordinated reporting insights and optimization plans to improve campaign performance
  • Drive campaign reporting conversations and presentations
  • Responsible for cross-functional internal & external team coordination and communication
  • Participate in hiring exercises and decisions as well as training and mentoring Associates and Sr. Associates on the team
  • Responsible for external client communication including reporting, requests and questions

YOUR SKILLS AND EXPERIENCE

  • 3+ years analytical experience, preferably in the media industry
  • BA/BS or equivalent degree required
  • Must have robust knowledge and experience of third party ad serving and site-side tracking technologies: DFA, Innovid, Sizmek, Atlas (standard and rich media), Eyeblaster, Pointroll, Webtrends.
  • Robust understanding of online measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams.
  • Understanding of broad range of online advertising media channels including Search, Display Banners, Email, Contextual and Social
  • Experience manipulating and analyzing large sets of data in excel
  • Understanding of advertising measurements such as reach and frequency, clickthrough rate, rich media interaction rate, etc.
  • Ability to work under pressure and manage multiple priorities
  • Must be a team player but also have the ability to work independently
  • Understanding and familiarity with advanced analytics practices
  • Ability to digest and explain complex ideas to both external and internal clients

SALARY AND BENEFITS

The successful Manager of Media Analytics can expect a salary of $100-120k plus a comprehensive benefits package.

HOW TO APPLY

For more information about the role press "apply now".

KEYWORDS

Media Analytics, Analyst, Analytics, Advertising, Digital, Digital Analytics, Google Analytics, Adobe Analytics, Omniture, SiteCatalyst, DFA, DoubleClick, DCM, Sizmek, Ad Serving

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JP/MMAC
San Francisco, California
US$100000 - US$120000 per year
  1. Permanent
  2. Media Analyst & Adtech

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Big Data In Politics – Win, Lose, Or Draw

Big Data In Politics – Win, Lose, Or Draw

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Going Green With Big Data

Going Green With Big Data

Greta Thunberg sailed the Atlantic to come the UN to talk about climate change. Her mother, a renowned opera singer, has given up air travel to support her daughter’s efforts. There is a zero-waste movement to lessen our trash and help alleviate the carbon footprints from our buying, traveling and more. These are steps humans have made. Yet technological advances may make it possible to flip the script for the environment and Big Data has a big role to play.   What are Some of the Advances Taking Place? Technological advances have brought us breakthroughs in modern science and in every industry. Now, we are at a time and place in where our technologies cam help tackle climate change. From modeling to predictions, we can begin to build not just a map of environmental concerns, but begin to build a road toward a solution. Below are just a few of the ways technology is being used to advance solutions for climate change. AI modeling makes it easier to identify problemsPredictive Analytics models can create different scenarios to see ‘what happens if?’Big Data is used to identify areas which need immediate attention This is just the tip of the iceberg when it comes to using technology to predict and identify climate concerns. While some parts of the world contribute more to the problem than others, Big Data has made it possible to draw conclusions where the hardest hit areas are and is key to addressing the problem. But whatever Data brings, the information is useless if it isn’t used to formulate and put forward better environmental practices and policies.  Ways to Upscale Urban Data Science  Manhattan, Berlin, and New Delhi, as varied as they are, have one thing in common. They’re often sites for case studies when it comes to analyzing our environment. However, our advances continue to improve and we’re able to learn from state-of-the-art Data infrastructures. These can include such things as social media data combined with earth observations to see how they might better integrate. A research publication in Berlin suggest three routes for expanding knowledge. They are: Mainstream Data collectionsAmplify Big Data and Machine Learning to scale solutions and maintain privacyUse computational methods to analyze qualitative Data With these advances in place, there is a chance urban climate solutions could effect change on a global scale. With the proper Data of urban areas in place, including that of related greenhouse gases, socio-economic issues, and climate threats, Data professionals can get a clearer picture of what needs to be done. Building on the advances that are in place with the integrated technologies of AI, Predictive Analytics, and Big Data helps make big strides in combatting climate change. According to reports, only about 100 cities make up 20% of the global carbon footprint. Yet 97% of climate concerns are focused in urban areas. There’s still a lot which remains to be done to combat the greatest issue of our age, but working hand in hand – machine and human – we just might find ourselves on reprieve and the chance to leave the world better than we found it for the next generation. The next Greta Thunbergs of the world. If you’re interested in Big Data & Analytics, we may have a role for you. Check out our current opportunities or get in touch with one of our expert consultants to learn more.  For our West Coast Team, call (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.  For our Mid-West and East Coast Teams, call (212) 796 - 6070 or send an email to newyorkinfo@harnham.com.

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