Manager of Customer Behavior Analytics

Boston, Massachusetts
US$120000 - US$125000 per year

Manager of Customer Behavior Analytics
Travel
$120,000-$125,000
Greater Boston Area

If you are a developed analytics manager looking for a next level role that will allow you to implement both your leadership and technical skills, I have the perfect role for you! I have exclusively partnered up with a major travel company that is looking for the perfect analyst to manage a team of Data Analysts that will be using SQL, Tableau and R/Python. You will determine the best practices to help get a better understanding of how to increase website visits and transactions.

THE COMPANY:

This company is one of the fastest travel companies in the world today! They actively help facilitate travel plans by providing specific discounts packages that are incomparable to the rest of the market. This company is looking to continue their rapid growth by developing their analytical space and getting a better understanding of their consumers and what each individual person targets when accessing their website.

THE ROLE:

This role will require you to actively manage and implement your technical skills in SQL, Python/R and Tableau daily, to develop company knowledge. You will:

  • Oversee a team of analysts that are going to directly work under your guidance and support
  • Pull customer data using SQL and analyze customer behavioral trends to better understand market trends and provide solutions as to how to improve these numbers
  • Collaborate and work with the marketing team in order to exchange the insights derived through your research
  • Analyze trends of keyword usage from looking at customer data using tools like SQL, Tableau and R/Python
  • Conduct campaign effectiveness as well as A/B testing and working on multi-channel marketing strategies that will aid in the development of the site and its response to specific customer searches
  • Take a quantitative approach in order to understand the insights that will be derived though insights

YOUR SKILLS AND EXPERIENCE:

  • You must have a developed background in managing a team of high performing analysts
  • Expert level user in SQL, Tableau, and Python/R
  • Developed knowledge and experience of A/B testing formats
  • Excellent communication skills as well as experience in communicating with different verticals such as the marketing team
  • Omni-channel marketing, email marketing and acquisition analytics experience and developed knowledge
  • STEM related master's degree is preferred

BENEFITS:

  • Highly competitive salary range of $120,000-$125,000
  • Paid vacation days and days off
  • Insurance Package
  • The ability to lead your own team of analysts

HOW TO APPLY:
Please register your interest by sending your CV to Gamou Ngom via the link provided on this page

KEYWORDS:
SQL, Python, R, Tableau, Data Science, Data Scientist, Data Analyst, Analytics Manager, Hospitality, Analytics, churn, statistical analysis, optimizing, machine learning, visualization, models, conversion

Send similar jobs by email
66038/GN
Boston, Massachusetts
US$120000 - US$125000 per year
  1. Permanent
  2. Campaign Analayst

Similar Jobs

Salary

US$120000 - US$140000 per year

Location

San Francisco, California

Description

An exciting opportunity to join a globally renowned financial software organization.

Salary

US$155000 - US$165000 per year

Location

New York

Description

Do you want to work on some very innovative and disruptive projects for one of the biggest global names in Apparel?

Salary

US$100000 - US$125000 per year + equity + bonus!

Location

New York

Description

Are you a Campaign Management Analytics Lead who can build and execute the campaign journey from start to end using Salesforce Marketing Cloud?

Salary

US$115000 - US$130000 per year + Equity

Location

Boston, Massachusetts

Description

Customer Analytics Manager (Boston)- SQL/Python/R skills are needed as well as managerial experience!

Salary

US$125000 - US$140000 per year

Location

New York

Description

I'm looking to speak to Salesforce Marketing Cloud experts in the NYC area to work in an advanced campaign operations role!

Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

Privacy Is Big Business For Small And Mid-Size Businesses

Privacy is Big Business for Small and Mid-Size Businesses

If you’re a small to mid-size business and think cyber criminals only go after big business; think again. It’s just as important, if not more important for you to have privacy plans in place. This goes way beyond GDPR and state-to-state rules, this is about how you care for your customers personal information. The return on investment will set the tone for future years of your business. After all, according to a 2018 report by Verizon, 58% of cyber-attacks targeted small business. While it may seem counter-intuitive and larger businesses are bigger fish to go after, they can be difficult to get into. After all, they’ve got the resources to protect their customer’s Data and are hyper aware of what it can be to their business if they don’t. Smaller and mid-size businesses generally don’t have the resources of the larger businesses, and may not focus on cybersecurity like they should which leaves their business wide open for cybercriminals. Chinks in the Armor of Your Data Cybercriminals excel at finding “chinks in the armor” of your Data. They’ll use any advantage to break in from the usual hacking and malware to physical breaches. One improperly secured device can be just the entry they need into your entire system.  What can you do? Be focused in your approach to Data security. Many small businesses tend to put out fires, rather than have a focused strategy. And each approach to tighten security can lead to more opportunity for hacking.Communicate your strategy to every member of your team. Something as small as clicking on the wrong link can lead to a Data breach.Train your staff on measures they can take such as to not click on a link they’re not expecting, to check email addresses and ensure they’re approved or white-listed as okay to access. The more aware your staff are, the better able they’ll be able to help ensure the security of your business’ Data. While staff may be on the front lines, this also requires a commitment from senior executives as well. Understand that just because you’re not dealing in billions of dollars, you may actually be at greater risk. Why? Because unlike the larger companies, your business may not survive the fallout of a cyber-attack. How to Protect Your SMB You can protect your business by creating a Data Security Strategy and consider the following: Encrypt your data;Authenticate your users by either a 2-step verification process or having them enter some kind of code;Authorize access to trusted sources. Encrypting Data helps protect the private and sensitive information and makes it unreadable without the correct key. To ensure only those who are trusted sources have access is through authentication.  Authentication can include username/password, code, tokens, phone number, and image association such as click only the boxes with pictures of street lights or stop signs. This helps your business control who has access and gives you tighter rein over who sees sensitive information and what they can do with it.  By defining the rules and regulations of access to information, training your employees to be aware and what to do to ensure security, you can strike a balance of increased security and transparency to your customers. In other words, the efforts you go through to protect their Data will put you ahead of the competition as you make inroads toward a Data privacy strategy while others take action as things happen. One Final Thought Ensuring your business’ Data is protected and detecting times when it may have been breached is increasingly important to help minimize damage. One issue SMBs face is that it may take longer to detect if there isn’t a Data security plan in place. The more quickly you can detect an issue, the more quickly you can reduce its impact and the more quickly and effectively you can respond, the better.  Interestingly, smaller businesses tend to have a better overall picture of their assets than larger businesses. This can be a boon when you communicate your new cybersecurity strategy to your teams and offers a significant return on investment of your resources. If you’re interested in Big Data and Analytics, we may have a role for you. Take a look at our current vacancies or contact one of our recruitment consultants to learn more.  For our West Coast Team, call (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.  For our Mid-West and East Coast Teams, call (212) 796 - 6070 or send an email to newyorkinfo@harnham.com.

Is Bioinformatics The Next “Rock Star” In Data?

Is Bioinformatics the Next “Rock Star” in Data?

It’s open enrolment for healthcare here in the US with a maze of plans to choose from. If you want to dip your toes into the world of healthcare with a tech bent, you may want to check out Bioinformatics or health informatics, and yes, there is a difference.  Bioinformatics is a growing field and is expected to grow to $16 billion by the 2022. It may just be the next “rock star” profession for those in the Data & Analytics fields. So, what is Bioinformatics and how is it different from Health Informatics? What is Bioinformatics? It’s the marriage of biology and information technology. In a world constantly on the go, and as we grow older and live longer, it helps us find the answers we seek. Bioinformatics often begins at the beginning. Think genome research, for a start. Yet, ultimately, it focuses on biological data in medical research and drug development. Imagine collecting and organizing data to annotate, record, analyze, and extract structural information in relation to protein sequences or applying your knowledge to chromosome therapy, drug innovations, or forensic analysis.  Because of the advances in IT, what was once unimaginable is now available. A booming industry which is a boon to the population. House, M.D. meets Bones.  Within this industry are sub-categories and sub-applications. In other words, there’s something for everyone interested in both biology and computer science. Here’s a quick list: Medical BiotechnologyAnimal BiotechnologyAcademicsAgricultureForensicsEnvironmental And within these sectors, though not the full list, their applications: GenomicsChemoinformaticsDrug designTransciptomics What is Health Informatics? Health Informatics is similar to Bioinformatics in that it uses computer technology to further advancements in medicine. However, while Bioinformatics focuses on the biology side of things, Health Informatics (HI) is focused on the patient side; helping doctors and patients determine care. HI is the application of design, development, and analysis of patient and healthcare Data systems. It’s the nervous system equivalent of a hospital or doctor’s office which houses medical records, billing systems, and compliance systems. For those with a computer science background who are more interested in the information infrastructure and architecture of a healthcare enterprise, Health Informatics may be for you. If you’re interested in the administration side of healthcare, you may want to think about Health Information Management (HIM). You can also learn more, here. Getting Your Foot in the Door You know the basics. Have a technical background with the communication skills to explain your findings. Boost your resume with video. Have done a project or two to show your work and capabilities, but when you drill down to something like informatics, there’s one more bit of training you’ll want to have. Since Bioinformatics, for example, is the marriage of biology and technology, it’s important to have a background in molecular biology and computer science. Drill down further and you’ll want to include database design as well. The Sum of its Parts Bioinformatics is an emerging science, in which we develop and use computer databases to enhance our biological research. Analyzing, storing, managing the data we collect or extract; this is the sum of its parts. Advancements here give us the opportunity to more efficiently identify new therapies, new treatments, new sequences to better understand disease. The potential to improve personalized medicine is exponential. What we learn and find today may help us solve tomorrow’s healthcare issues.  Want to get in on this growing healthcare field and the next generation of IT? Interested in Big Data and Analytics, but not necessarily the healthcare industry. We’ve got you covered. We specialize in Junior and Senior roles. We may have a role for you. Check out our current vacancies or contact one of our expert consultants to learn more.  For our West Coast Team, call (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.  For our Mid-West and East Coast Teams, call (212) 796 - 6070 or send an email to newyorkinfo@harnham.com.

Recently Viewed jobs