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Manager, Marketing Performance Analytics

Boston, Massachusetts
US$120000 - US$130000 per annum
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Manager, Marketing Performance Analytics
Retail
Greater Boston Metropolitan Area
$120,000 to $130,000 + Bonus + Benefits

Are you passionate about joining a well-established, global organization that develops some of the most innovative, iconic technologies around? A leading consumer goods company is looking for an experienced Manager, Marketing Performance Analytics to spearhead the successful extraction of performance insights from media mix models and make the appropriate recommendations to meet business growth in the Greater Boston Metropolitan Area.

THE ROLE:

As Manager, Marketing Performance Analytics, you will be Marketing Performance Analytics Lead in extracting performance insights from multiple media mix models and delivering actionable ROI insights to executive stakeholders. You will be responsible for:

  • Testing new marketing variables to better explain the marketing mix using Excel (i.e., Macros)
  • Managing the functional relationship with a global leading marketing optimization agency
  • Working cross-functionally to leverage data for time series variables (i.e., impressions, traffic)
  • Coordinating marketing performance measurements of sponsors as well as influencing major marketing decisions through data analysis

YOUR SKILLS & EXPERIENCE:

  • Extensive, progressive Analytics & Insights experience in either Media or eCommerce
  • Strong knowledge of Media Strategy, Media Mix Modeling, and Campaign Measurement
  • Proven commercial experience extrapolating key insights from various predictive models
  • Strong technical skills in MS Excel (i.e., Macros, Pivot Tables, VLOOKUP's) & Neustar data/tech
  • Familiarity with other technical tools such as SQL, Looker, Power BI, and Looker
  • Proven commercial experience working in both global corporate and cross-functional environments
  • Strong written/verbal communication, negotiation, and presentation skills across the business
  • Bachelor's degree in Business, Finance, Marketing, Mathematics, Statistics, or related discipline; Master's degree preferred

BENEFITS:

As Manager, Marketing Performance Analytics, you can make up to $130,000 base (depending on your experience).

HOW TO APPLY:

Please register your interest by sending your resume to George Little via the apply link on this page.

KEYWORDS:

Marketing Analytics, Marketing Performance, Media Strategy, Data Strategy, Media Mix Modeling, Measuring Marketing Effectiveness, MS Excel, Macros, Pivot Tables, VLOOKUP's, SQL, Looker, Tableau, Power BI, Neustar, Marketing Measurement, Consumer Analytics, ROI Insights, Customer Analytics, Boston, Marketing & Advertising

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